Integrated Search Engine Marketing Proposal Chicago SEO Consultants Pay Per Click Consulting

Small Business Online Advertising Pay Per Click Marketing Search Engine Optimization If you’re not doing PPC or SEO online marketing, chances are you’re missing about 60% of the business out there. I’ve heard many different business owners say that PPC and SEO marketing literally turned their businesses around.

Pay Per Click Marketing

Search Engine Optimization

If you’re not doing PPC or SEO online marketing, chances are you’re missing

about 60% of the business out there. I’ve heard many different business owners

say that PPC and SEO marketing literally turned their businesses around.

Understanding Your Audience How Do People Search? Insight From Keyword Research Analytics

How Do People Search?

Insight From Keyword Research Analytics

Understanding Your Audience Keyword Research Tools WordTracker Keyword Discovery Google Keyword Tool Relevancy from Insight Keyword intelligence gives us the unique ability to create highly relevant content that is useful to your website visitors.

Keyword Research Tools

WordTracker

Keyword Discovery

Google Keyword Tool

Relevancy from Insight

Keyword intelligence gives us the unique ability to create highly

relevant content that is useful to your website visitors.

Competitive Landscaping Website Audits Competitive Intelligence from Competitors Websites Keyword Research Copywriting Website Design Interactive & Social Elements Meta Tags & Coding Best Practice Backlink Analysis Competitive landscaping allows us to identify keyword opportunities that exist within your niche.

Website Audits

Competitive Intelligence from Competitors Websites

Keyword Research

Copywriting

Website Design

Interactive & Social Elements

Meta Tags & Coding Best Practice

Backlink Analysis

Competitive landscaping allows us to identify keyword opportunities

that exist within your niche.

Getting Started With Google Adwords Plan on doing a 3-Month Google Adwords* Test Campaign PPC data will be used to identify the top performing keywords. These keywords will be used to design the SEO Strategy for your website and will be the foundation of a profitable PPC campaign . *Google is the dominant player generating about 70% of search engine traffic

Plan on doing a 3-Month Google Adwords* Test Campaign

PPC data will be used to identify the top performing keywords. These keywords

will be used to design the SEO Strategy for your website and will be the foundation

of a profitable PPC campaign . *Google is the dominant player generating about 70% of search engine traffic

Benefits of Pay Per Click Marketing Your Ads Start Showing Immediately Drive Targeted Traffic Increase Sales Lead Generation Subscribers & Email Capture Build awareness by placing content and brand messages in front of highly targeted business audiences Cost-Per-Click Buys Ensure Maximum ROI Advertiser only pays when a searcher clicks on the sponsored link

Your Ads Start Showing Immediately

Drive Targeted Traffic

Increase Sales

Lead Generation

Subscribers & Email Capture

Build awareness by placing content

and brand messages in front of highly

targeted business audiences

Cost-Per-Click Buys Ensure Maximum ROI

Advertiser only pays when a searcher clicks on the sponsored link

PPC Campaign Management Pay per click marketing is not a “ set it and forget it ” type of marketing strategy. The first 90 days of you PPC campaign are the most critical. If your adwords account isn’t set up and managed correctly you will probably lose your money, get poor results and left with corrupt data. Ongoing Monthly PPC Management PPC Ad Writing & A/B Split Testing Copywriting, Editing and Code Adjustments Bid/ROI Management - Cost Per Click (CPC) Monthly Reporting, Google Analytics Rotating/Testing Messages/Adcopy Eliminating Poorly Performing Keywords Adding New Keywords To PPC Campaigns Building Out Better Performing Keywords

Pay per click marketing is not a “ set it and forget it ” type of marketing strategy. The first

90 days of you PPC campaign are the most critical. If your adwords account isn’t set up and

managed correctly you will probably lose your money, get poor results and left with corrupt data.

Ongoing Monthly PPC Management

PPC Ad Writing & A/B Split Testing

Copywriting, Editing and Code Adjustments

Bid/ROI Management - Cost Per Click (CPC)

Monthly Reporting, Google Analytics

Rotating/Testing Messages/Adcopy

Eliminating Poorly Performing Keywords

Adding New Keywords To PPC Campaigns

Building Out Better Performing Keywords

Search Engine Optimization Search Engine Optimization - Wikipedia Definition Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the higher a site's "page rank" (i.e, the earlier it comes in the search results list), the more visitors it will receive from the search engine. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engine. As an Internet marketing strategy, SEO considers how search engines work and what people search for . Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term " search engine friendly " may be used to describe web site designs, menus, content management systems and shopping carts that should be optimized.

Search Engine Optimization - Wikipedia Definition

Search engine optimization (SEO) is the process of improving the volume and quality of

traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search

results. Typically, the higher a site's "page rank" (i.e, the earlier it comes in the search

results list), the more visitors it will receive from the search engine. SEO can also target

different kinds of search, including image search, local search, and industry-specific

vertical search engine.

As an Internet marketing strategy, SEO considers how search engines work and what

people search for . Optimizing a website primarily involves editing its content and HTML

coding to both increase its relevance to specific keywords and to remove barriers to the

indexing activities of search engines.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an

industry of consultants who carry out optimization projects on behalf of clients, and by

employees who perform SEO services in-house. Search engine optimizers may offer SEO

as a stand-alone service or as a part of a broader marketing campaign.

Because effective SEO may require changes to the HTML source code of a site, SEO

tactics may be incorporated into web site development and design. The term " search

engine friendly " may be used to describe web site designs, menus, content management

systems and shopping carts that should be optimized.

Organic Search Engine Optimization Organic SEO How To Make Your Site Search Engine Friendly

Organic SEO

How To Make Your Site Search Engine Friendly

Search Engine Optimization Organic SEO Process Making Your Site Search Engine Friendly Analysis of technical, architectural, code and content issues that affect search engine optimization Assessment of the site’s current search engine visibility and ranking reports SEO audit of your current website Competitive benchmark analysis and recommendations for website design, copywriting, coding and SEO strategy improvements Optimize your websites backend code based on keyword research, pay-per-click data and competitive intelligence Development of relevant title tags, meta tags, anchor text and alt tags Improve site navigation and correct indexing problems Initial search engine/directory submissions - Google, Yahoo, MSN

Organic SEO Process

Making Your Site Search Engine Friendly

Analysis of technical, architectural, code and content issues that affect

search engine optimization

Assessment of the site’s current search engine visibility and ranking reports

SEO audit of your current website

Competitive benchmark analysis and recommendations for website design, copywriting, coding and SEO strategy improvements

Optimize your websites backend code based on keyword research, pay-per-click data and competitive intelligence

Development of relevant title tags, meta tags, anchor text and alt tags

Improve site navigation and correct indexing problems

Initial search engine/directory submissions - Google, Yahoo, MSN

Monthly SEO Management Monthly SEO Services SEO Coding - Code Adjustments, Testing & Tracking On Page/Off Page Optimization Ongoing SEO Analysis Copywriting - Edit existing content or develop new content Monthly Search Engine Ranking Reports Monthly Analytics Reporting - Traffic Data, Keyword Intelligence and ROI

Monthly SEO Services

SEO Coding - Code Adjustments, Testing & Tracking

On Page/Off Page Optimization

Ongoing SEO Analysis

Copywriting - Edit existing content or develop new content

Monthly Search Engine Ranking Reports

Monthly Analytics Reporting - Traffic Data, Keyword Intelligence and ROI

Link Building Services Monthly Link Building Services Leveraging brand relationships/optimizing current inbound links. Develop plans to leverage site tools and features to promote Inbound linking. Links drive targeted traffic and improve ranking.

Monthly Link Building Services

Leveraging brand relationships/optimizing current inbound links.

Develop plans to leverage site tools and features to promote Inbound linking.

Links drive targeted traffic and improve ranking.

Additional SEO Solutions Premium SEO Services - Applying SEO techniques that improve the search engine spiders ability to crawl, index and rank your website. Local Search Optimization - Optimizing your website to rank well for keywords that target searchers within a particular geography. Social Media Marketing - Creating content on social media websites with the purpose of expanding your businesses exposure. SEO Copywriting - Developing content that will enhance the sites ability to attract targeted traffic and improve search engine rankings. Reputation Management - An SEO technique used to eliminate negative press in the search results. We manage brand reputation on blogs, consumer review sites, forums and most every aspect of the search universe. Website Design - Dynamic, Static, E-Commerce, Flash, Blogs and Custom Development

Premium SEO Services - Applying SEO techniques that improve the search engine

spiders ability to crawl, index and rank your website.

Local Search Optimization - Optimizing your website to rank well for keywords that target searchers within a particular geography.

Social Media Marketing - Creating content on social media websites with the purpose of expanding your businesses exposure.

SEO Copywriting - Developing content that will enhance the sites ability to attract targeted traffic and improve search engine rankings.

Reputation Management - An SEO technique used to eliminate negative press in the search results. We manage brand reputation on blogs, consumer review sites, forums and most every aspect of the search universe.

Website Design - Dynamic, Static, E-Commerce, Flash, Blogs and Custom Development