SEO PPC Strategies Overview - Chicago Seo Consultants and Pay Per Click Consulting

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SEO & PPC: An Integrated Marketing Strategy Overview. Call 773-564-9988 …

SEO & PPC: An Integrated Marketing Strategy Overview. Call 773-564-9988

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  • The purpose of this SEO and PPC presentation is to show a step by step process map outlining our integrated approach to online marketing. I'm still working on improving the content and will be adding an audio narrative in the next week. Check back soon and experience the impact audio can make to your presentations!
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  • Chicago SEO consultants and Chicago pay per click consulting firm provides Chicago Internet Marketing, social media marketing, internet business strategies and search engine optimization or Chicago SEO, organic SEO and Chicago SEO consulting and Chicago pay per click consultants in Chicago

Transcript

  • 1. Integrated Search Engine Marketing Proposal Chicago SEO Consultants Pay Per Click Consulting
  • 2. Small Business Online Advertising
    • Pay Per Click Marketing
    • Search Engine Optimization
    • If you’re not doing PPC or SEO online marketing, chances are you’re missing
    • about 60% of the business out there. I’ve heard many different business owners
    • say that PPC and SEO marketing literally turned their businesses around.
  • 3. Understanding Your Audience
    • How Do People Search?
    • Insight From Keyword Research Analytics
  • 4. Understanding Your Audience
    • Keyword Research Tools
    • WordTracker
    • Keyword Discovery
    • Google Keyword Tool
    • Relevancy from Insight
    • Keyword intelligence gives us the unique ability to create highly
    • relevant content that is useful to your website visitors.
  • 5. Competitive Landscaping
    • Website Audits
    • Competitive Intelligence from Competitors Websites
    • Keyword Research
    • Copywriting
    • Website Design
    • Interactive & Social Elements
    • Meta Tags & Coding Best Practice
    • Backlink Analysis
    • Competitive landscaping allows us to identify keyword opportunities
    • that exist within your niche.
  • 6. Getting Started With Google Adwords
    • Plan on doing a 3-Month Google Adwords* Test Campaign
    • PPC data will be used to identify the top performing keywords. These keywords
    • will be used to design the SEO Strategy for your website and will be the foundation
    • of a profitable PPC campaign . *Google is the dominant player generating about 70% of search engine traffic
  • 7. Benefits of Pay Per Click Marketing
    • Your Ads Start Showing Immediately
    • Drive Targeted Traffic
    • Increase Sales
    • Lead Generation
    • Subscribers & Email Capture
    • Build awareness by placing content
    • and brand messages in front of highly
    • targeted business audiences
    • Cost-Per-Click Buys Ensure Maximum ROI
    • Advertiser only pays when a searcher clicks on the sponsored link
  • 8. PPC Campaign Management
    • Pay per click marketing is not a “ set it and forget it ” type of marketing strategy. The first
    • 90 days of you PPC campaign are the most critical. If your adwords account isn’t set up and
    • managed correctly you will probably lose your money, get poor results and left with corrupt data.
    • Ongoing Monthly PPC Management
    • PPC Ad Writing & A/B Split Testing
    • Copywriting, Editing and Code Adjustments
    • Bid/ROI Management - Cost Per Click (CPC)
    • Monthly Reporting, Google Analytics
    • Rotating/Testing Messages/Adcopy
    • Eliminating Poorly Performing Keywords
    • Adding New Keywords To PPC Campaigns
    • Building Out Better Performing Keywords
  • 9. Search Engine Optimization
    • Search Engine Optimization - Wikipedia Definition
    • Search engine optimization (SEO) is the process of improving the volume and quality of
    • traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search
    • results. Typically, the higher a site's "page rank" (i.e, the earlier it comes in the search
    • results list), the more visitors it will receive from the search engine. SEO can also target
    • different kinds of search, including image search, local search, and industry-specific
    • vertical search engine.
    • As an Internet marketing strategy, SEO considers how search engines work and what
    • people search for . Optimizing a website primarily involves editing its content and HTML
    • coding to both increase its relevance to specific keywords and to remove barriers to the
    • indexing activities of search engines.
    • The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an
    • industry of consultants who carry out optimization projects on behalf of clients, and by
    • employees who perform SEO services in-house. Search engine optimizers may offer SEO
    • as a stand-alone service or as a part of a broader marketing campaign.
    • Because effective SEO may require changes to the HTML source code of a site, SEO
    • tactics may be incorporated into web site development and design. The term " search
    • engine friendly " may be used to describe web site designs, menus, content management
    • systems and shopping carts that should be optimized.
  • 10. Organic Search Engine Optimization
    • Organic SEO
    • How To Make Your Site Search Engine Friendly
  • 11. Search Engine Optimization
    • Organic SEO Process
    • Making Your Site Search Engine Friendly
    • Analysis of technical, architectural, code and content issues that affect
    • search engine optimization
    • Assessment of the site’s current search engine visibility and ranking reports
    • SEO audit of your current website
    • Competitive benchmark analysis and recommendations for website design, copywriting, coding and SEO strategy improvements
    • Optimize your websites backend code based on keyword research, pay-per-click data and competitive intelligence
    • Development of relevant title tags, meta tags, anchor text and alt tags
    • Improve site navigation and correct indexing problems
    • Initial search engine/directory submissions - Google, Yahoo, MSN
  • 12. Monthly SEO Management
    • Monthly SEO Services
    • SEO Coding - Code Adjustments, Testing & Tracking
    • On Page/Off Page Optimization
    • Ongoing SEO Analysis
    • Copywriting - Edit existing content or develop new content
    • Monthly Search Engine Ranking Reports
    • Monthly Analytics Reporting - Traffic Data, Keyword Intelligence and ROI
  • 13. Link Building Services
    • Monthly Link Building Services
    • Leveraging brand relationships/optimizing current inbound links.
    • Develop plans to leverage site tools and features to promote Inbound linking.
    • Links drive targeted traffic and improve ranking.
  • 14. Additional SEO Solutions
    • Premium SEO Services - Applying SEO techniques that improve the search engine
    • spiders ability to crawl, index and rank your website.
    • Local Search Optimization - Optimizing your website to rank well for keywords that target searchers within a particular geography.
    • Social Media Marketing - Creating content on social media websites with the purpose of expanding your businesses exposure.
    • SEO Copywriting - Developing content that will enhance the sites ability to attract targeted traffic and improve search engine rankings.
    • Reputation Management - An SEO technique used to eliminate negative press in the search results. We manage brand reputation on blogs, consumer review sites, forums and most every aspect of the search universe.
    • Website Design - Dynamic, Static, E-Commerce, Flash, Blogs and Custom Development
  • 15.