Your SlideShare is downloading. ×
0
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Rebecca Adolf Insights from an Expert On-line Marketer
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Rebecca Adolf Insights from an Expert On-line Marketer

255

Published on

Rebecca Adolf Insights from an Expert On-line Marketer

Rebecca Adolf Insights from an Expert On-line Marketer

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
255
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. INSIDER INSIGHTS from an Expert Online Marketer Presented by Rebecca Adolf, Creative Services Group at Impact Networking
  • 2. TWEET, MENTION, POST facebook.com/i mpactmybiz @impactmybiz Live updates welcomed!
  • 3. AGENDA • • • • • • • Key Elements of Online Marketing New Perspectives on Search Results How Experts Analyze Websites Real Life Results Responsive Websites & Mobile Statistics Latest Online Tactics Driving Traffic to Your Site and Tracking
  • 4. ABOUT CSG • • • • Local, Full Service Team Print, Web & Mobile Online Marketing Services Designers, Coders & Copywriter • B2B & B2C • 20 Years+ • 150+ Websites
  • 5. ABOUT ME • Artist • Designer/Coder • Online Marketer Source: http://www.funnywow.com
  • 6. KEY ELEMENTS ONLINE MARKETING • • • • • Online Marketing Strategy Website Optimization Outbound Campaigns Engagement Tracking
  • 7. WHY ONLINE MARKETERS? • • • • • • • Offer Guidance, Expertise & Experience White Hat Tactics Evaluate & Identify Weaknesses Provide Targeted Ideas Implement Campaigns – Copy, Design & Code Coordinate Print, Web & Social Crossover Custom Tracking to See Results
  • 8. IT’S A PROCESS NOT A PROJECT • • • • • Sinking in the Search Results Changing Search Engine Algorithms New Up-to-date Useful Client Information Funneling Traffic to Website Converting Leads
  • 9. LOCATION, LOCATION “No. 1 Position in Search Engines Gets 33% of Search Traffic” (Compared to 18% for the second position) Source: http://chitika.com/google-positioning-value
  • 10. Chocolate
  • 11. WEBSITE OPTIMIZATION VISITS 333 SOCIAL 47 SEARCH Gourmet 45 Gourmet 45 catering Gourmet 45 Chicago (December 2012)
  • 12. WEBSITE OPTIMIZATION VISITS 720 (167%) SOCIAL 233 (5x) SEARCH “asian italian fusion catering” “breakfast catering chicago” “catering photo shoots chicago” “catering chicago suburbs” “complete catering dinner menus” “chicago catering delivery” (April 2013)
  • 13. A/B TESTING A B
  • 14. VISITS 4,060 BOUNCE 78% LANDING 180 WEAKNESSES Missing “Sell” “Buy” “Lease” Lack of Locations Tracking Sources (August 2012)
  • 15. VISITS 13,881 (342%) BOUNCE 40% (-38%) LANDING 2,888 (16x) UPDATES Keyword Relevant Content PPC & Retargeted Adwords Print Ads & Signage w/ QR Codes Property Specific URLs How did you hear about us? (August 2013)
  • 16. RESPONSIVE LAYOUT
  • 17. BENEFITS • • • • • Optimal Viewing Design User Experience Based on Device Search Recommended Update One Location Increased Mobile/Tablet Visitors & Conversions
  • 18. MULTI-SCREEN WORLD COMPUTERS SMART PHONES TABLETS keep us productive and informed (work, detailed tasks, need attention) keep us connected (on the go, need info quickly) keep us entertained (books, movies, browsing) SOURCE: Google The New Multi-screen World Report, August 2012
  • 19. SMART PHONES 31 88% 80% mins • 80% of smartphones searches are spontaneous searches. (TV Ads, Waiting in Line) • 31 mins per day spent Mobile Web Browsing (20% of Aver. 2 hrs & 38 mins) • 88% Look at Mobile Devices While Watching TV SOURCE: Google The New Multi-screen World Report, August 2012
  • 20. SMART PHONES 16% Smart phones are the highest number of user interactions per day and serve as the most common starting point for activities across multiple screen Global Traffic is Mobile “Found Time” SOURCE: Google The New Multi-screen World Report, August 2012
  • 21. ONLINE MARKETING LATEST TACTICS • • • • • Content Marketing Branded Graphics Online Videos Retargeted Ads Print Crossover (QR) Codes
  • 22. BUZZZZZZ CONTENT MARKETING • • • • • • Keyword Relevant Content Useful Blogs Target Landing Pages Google Authorship Email Marketing White Papers/Case Studies
  • 23. BRANDED POSTS
  • 24. ONLINE VIDEOS “YouTube is the 2nd largest search engine” Source: Socialnomics “Social Media Revolution 2012” Video
  • 25. RETARGETED ADS
  • 26. PRINT CROSSOVER
  • 27. VIRAL FACEBOOK POST! • • • • • • Automotive Electronics Manufacturer Reached 88,640 people in 3 DAYS 179 New Followers 28 comments 1,651 shares Friends – An additional: • 5, 474 more likes, • 672 total comments • 128 shares
  • 28. FUNNELING TRAFFIC • • • • • • Guest Blogging Social Media Posts Online Videos Print Crossover Email Marketing Online Advertising LINK BACK TO WEBSITE
  • 29. TARGET LANDING PAGES
  • 30. REVIEW & EVOLVE • • • • • • • Setup Goal Conversions Filter Reports by Target, Section, Event, etc. A/B Testing – Don’t Revamp, Modify Implement Campaigns Track Online Reputation Stay Up-to-Date Search Engines Tactics Keep Changing
  • 31. TAKE AWAYS • • • • • Online Marketing – It’s a Process, Not a Project! Search – What is the User’s Intent? Mobile – Internet is Multi-screen is Your Website? Funnel – Convert traffic into leads. Track – “You can't manage what you can't measure.” – W. Edwards Deming
  • 32. QUESTIONS? facebook.com /impactmybiz @impactmybiz pinterest.com /impactmybiz linkedin.com/ company/ impactnetworking youtube.com/i mpactmybiz

×