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Pinterest Power Talk - Lizzie Roscoe, McDonald's Corporation
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Pinterest Power Talk - Lizzie Roscoe, McDonald's Corporation

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Digital Megaphone Power Talks feature digital leaders covering topics that are vital to managing a successful Social Media Marketing strategy. In this Power Talk, Lizzie Roscoe, Social Media......

Digital Megaphone Power Talks feature digital leaders covering topics that are vital to managing a successful Social Media Marketing strategy. In this Power Talk, Lizzie Roscoe, Social Media Manager at McDonald's Corporate shares how McDonald's Corporate manages Pinterest strategy across the organization as well as McDonald's Olympic Pins

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  • 1. Tuesday, August 21, 2012 Pinning in McDonaldland Lizzie Roscoe, Social Media Manager @mcdonaldscorp 1
  • 2. 2
  • 3. Primary Pinterest Goal: Share fun & uniquecontent in a visually appealing way 3
  • 4. Is your content: •Unique •Original •Fun •Helpful 4
  • 5. Leveraging Social ChannelsCorporate Website Corporate Blog Platform
  • 6. Promoting Your Pins• Leverage existing channelsYou pin, I pin, we all love to pin. Check out our@Pinterest boards & well check outyours!http://pinterest.com/mcdonaldscorp/ 6
  • 7. Promoting Your Pins@diparadise123 HU is the center forMcD’s operations training & leadershipdevelopment. Check out HUon Pinterest:http://ow.ly/cYk3e 7
  • 8. London 2012 – Olympic Pins 8
  • 9. London 2012 – Olympic Pins 9
  • 10. Thank You@mcdonaldscorp 10