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Liquid Plumr’s Clog Culprits game set out to educate female consumers who are family-oriented DIYers about the ins and outs of various types of clogged pipes in a fun, interactive way. What’s usually a pain point, turned into fun and games — literally! In addition to creating enjoyment around a typically frustrating topic, Liquid Plumr’s Clog Culprit Game also helped educate players on product usage and benefits between each level, provided friendly competition and incentive for repeat plays tied to the instant win component. Hilleary Wright, Marketing Consultant, PR and Digital Marketing for the Clorox Company will reveal key components of the campaign and share the primary elements necessary to create an online game that will entertain, inform and engage consumers, helping to lead to increased sales and brand loyalty.