SlideShare a Scribd company logo
1 of 30
/ COVARIO / Social Media & PR Monitoring and Measuring Summit

LISTENING TO SOCIAL SIGNALS &
SHARES TO ADJUST CONTENT
MARKETING CAMPAIGNS
DAVE ROHRER – SR. SEO – COVARIO
@daver

©2013 Covario, Inc. All rights reserved.
CAMPING & OUTDOOR GEAR
Special thanks to Campmor!
Shop away! http://www.campmor.com
Learn a ton! http://outdoors.campmor.com
FOR A DISCOUNT CODE GOOD UNTIL 11/22 – ASK ME!
QUICK QUESTIONS
1. Agency? In-House?
2. B2B? B2C?
3. Content Creator? Manage Creators? Manage the
Creator Managers?
4. Who loves Data? Analytics?
5. Who is ready for 4PM and the Wrap-Up?

@daver
AGENDA
1.
2.
3.
4.
5.

Content Process
Taking Inventory of Content
Taking Inventory of Social Signals
Social Signal Analysis
Adjust Course

@daver
1. CONTENT PROCESS
EDITORIAL TOOLS

Link: http://www.wordpress.org

ICE
Link: http://wordpress.org/plugins/ice/

Link: http://editflow.org/

@daver
EDITING PROCESS

Covario
Designers

Campmor
Final

@daver

Covario
Editors

Covario
Finalizes Post

Campmor
Editors
EDIT FLOW: EXAMPLE EMAIL ALERT
1

A new editorial comment was added to Post #4241 "Spring Water Sports"
Dave) said on April 18, 2013 at 5:00 PM:
This post is good to go. Let me know if you have any questions and/or comments.
- Dave

2

-------------------== Actions ==
Reply: http://outdoors.campmor.com/wp-admin/post.php?post=4031&action=edit#editorialcomments/reply/629
Add editorial comment: http://outdoors.campmor.com/wpadmin/post.php?post=4031&action=edit#editorialcomments/add
Edit: http://outdoors.campmor.com/wp-admin/post.php?post=4031&action=edit
View: http://outdoors.campmor.com/?p=4031
You can see all editorial comments on this Post here:
http://outdoors.campmor.com/wp-admin/post.php?post=4031&action=edit#editorialcomments

1. You will receive this when a Post has been updated and assigned to you.
2. Click on the link after “Edit” to be taken directly to the page.

@daver
WP & EDIT FLOW: POST PAGE

@daver
WP & EDIT FLOW: ASSIGN POST

@daver
2. TAKING INVENTORY OF CONTENT
CONTENT MANAGEMENT SYSTEM (CMS)

Link: http://www.wordpress.org

Link: https://drupal.org/

Link: http://www.joomla.org/

Link: http://umbraco.com

@daver

More CMS: http://en.wikipedia.org/wiki/List_of_content_management_systems
CMS EXPORTS
• Plugins
• http://wordpress.org/plugins/search.php?q
=export
• Export Posts
• http://en.support.wordpress.com/export/

• Node Export
• https://drupal.org/project/node_export
• 3rd Party
• Example:
http://www.elevatedthird.com/blog/drupal-csvand-xml-data-exports

@daver
CRAWLING OPTIONS

Link: http://www.screamingfrog.co.uk/seo-spider/

Link: http://home.snafu.de/tilman/xenulink.html

Link: http://gsitecrawler.com/

@daver
3. TAKING INVENTORY OF SOCIAL
SIGNALS
BY HAND

• Link : http://www.socialsiteexplorer.com/

• Link: http://www.sharedcount.com/

@daver
BY WP PLUGIN – SLICK SOCIAL BUTTONS
• Link :
http://www.designchemical.com/blog/index.php
/wordpress-plugins/wordpress-plugin-slicksocial-share-buttons/

@daver
BY 3RD PARTY
• Link : https://socialcrawlytics.com

@daver
4. SOCIAL SIGNAL ANALYSIS
TOOLS

Source:
http://www.flickr.com/photos/usarmyafrica/5577101536/
Location: Rural schoolhouse renovation, Djibouti, March 2011

@daver
PLATFORMS

@daver

Source: http://www.graphicsfuel.com/2013/06/simple-flat-social-media-icons-psd-png/
NOT THE PLATFORMS YOU WERE LOOKING FOR?

@daver

Source: http://www.flickr.com/photos/lens-cap/8659812852/
CONTENT TYPE
% of total social traffic
pictures

Personal
Story

product
comparison

resources
music
health

infographic

expert tips
tutorial

main Page

@daver

Source: http://www.covario.com/2013/08/measuring-your-content-marketing-effortswith-rio-seo-social-analytics-5/
GOALS OF ANALYSIS
1. Understand what worked on each platform
2. Look at ways to repeat (don’t over do it!)
3. Look at what could have gone wrong with pieces of
content
• NFL Theory
4. Look at what to test next
5. ABT (Always Be Testing)
6. And lastly, don’t forget that just because it failed
once, it doesn’t mean it will fail again.
• Wednesday Theory
@daver
5. ADJUST COURSE
SEARCH & SOCIAL SYNERGIES
(Contributive Popularity)
Contribution or
Social Push
Higher Search
Rankings

@daver
MARRIAGE MADE ONLINE!

@daver
TAKEAWAYS
1.
2.
3.
4.

Content Inventory
Gather and Analyze Social Signals
Test
Create and Target Better (In Moderation!)

@daver
APPENDIX: 3. TAKING INVENTORY OF
SOCIAL SIGNALS
BY 3RD PARTY
• Link : http://www.rioseo.com/socialretargeting-and-social-analytics/

% of total social traffic
pictures

Personal Story

resources

product
comparison

music
health

infographic

expert tips
tutorial

main Page

@daver

Disclaimer: Rio SEO is a Covario company.

More Related Content

What's hot

Office 365 - Introduction to SharePoint Online Development - Lync and Learn
Office 365 - Introduction to SharePoint Online Development - Lync and LearnOffice 365 - Introduction to SharePoint Online Development - Lync and Learn
Office 365 - Introduction to SharePoint Online Development - Lync and LearnCorey Roth
 
VP R&D Open Seminar: Caching
VP R&D Open Seminar: CachingVP R&D Open Seminar: Caching
VP R&D Open Seminar: CachingMoshe Kaplan
 
Big Data Seminar: Analytics, Hadoop, Map Reduce, Mongo and other great stuff
Big Data Seminar: Analytics, Hadoop, Map Reduce, Mongo and other great stuffBig Data Seminar: Analytics, Hadoop, Map Reduce, Mongo and other great stuff
Big Data Seminar: Analytics, Hadoop, Map Reduce, Mongo and other great stuffMoshe Kaplan
 
Comms Presentation Pascal for InCountry
Comms Presentation Pascal for InCountryComms Presentation Pascal for InCountry
Comms Presentation Pascal for InCountryPascal Masuba
 
Why Progressive Web Apps For WordPress - WordCamp Finland
Why Progressive Web Apps For WordPress - WordCamp FinlandWhy Progressive Web Apps For WordPress - WordCamp Finland
Why Progressive Web Apps For WordPress - WordCamp FinlandImran Sayed
 
WordPress Miami Meetup: Top 9 (August 2015)
WordPress Miami Meetup: Top 9 (August 2015)WordPress Miami Meetup: Top 9 (August 2015)
WordPress Miami Meetup: Top 9 (August 2015)David Bisset
 
Why progressive apps for WordPress - WordSesh 2020
Why progressive apps for WordPress - WordSesh 2020Why progressive apps for WordPress - WordSesh 2020
Why progressive apps for WordPress - WordSesh 2020Imran Sayed
 
WordPress South Florida Meetup - Top 9 (Feb 2014)
WordPress South Florida Meetup - Top 9 (Feb 2014)WordPress South Florida Meetup - Top 9 (Feb 2014)
WordPress South Florida Meetup - Top 9 (Feb 2014)David Bisset
 
Do Big Data and NoSQL Fit Your Needs?
Do Big Data and NoSQL Fit Your Needs?Do Big Data and NoSQL Fit Your Needs?
Do Big Data and NoSQL Fit Your Needs?Moshe Kaplan
 
Building an interactive timeline from facebook photos
Building an interactive timeline from facebook photosBuilding an interactive timeline from facebook photos
Building an interactive timeline from facebook photosRakesh Rajan
 
WordPress in K12 Education
WordPress in K12 EducationWordPress in K12 Education
WordPress in K12 EducationLuke Hewlett
 
Poliedric WordPress - Go!WebDesign
Poliedric WordPress - Go!WebDesignPoliedric WordPress - Go!WebDesign
Poliedric WordPress - Go!WebDesignMaurizio Pelizzone
 
Wordpress: «l’abc per gli sviluppatori» - PHP.TO.START [2012]
 Wordpress: «l’abc per gli sviluppatori» - PHP.TO.START [2012] Wordpress: «l’abc per gli sviluppatori» - PHP.TO.START [2012]
Wordpress: «l’abc per gli sviluppatori» - PHP.TO.START [2012]Maurizio Pelizzone
 

What's hot (18)

AngularJS
AngularJSAngularJS
AngularJS
 
Office 365 - Introduction to SharePoint Online Development - Lync and Learn
Office 365 - Introduction to SharePoint Online Development - Lync and LearnOffice 365 - Introduction to SharePoint Online Development - Lync and Learn
Office 365 - Introduction to SharePoint Online Development - Lync and Learn
 
Wordpress Workshop
Wordpress WorkshopWordpress Workshop
Wordpress Workshop
 
VP R&D Open Seminar: Caching
VP R&D Open Seminar: CachingVP R&D Open Seminar: Caching
VP R&D Open Seminar: Caching
 
Big Data Seminar: Analytics, Hadoop, Map Reduce, Mongo and other great stuff
Big Data Seminar: Analytics, Hadoop, Map Reduce, Mongo and other great stuffBig Data Seminar: Analytics, Hadoop, Map Reduce, Mongo and other great stuff
Big Data Seminar: Analytics, Hadoop, Map Reduce, Mongo and other great stuff
 
Comms Presentation Pascal for InCountry
Comms Presentation Pascal for InCountryComms Presentation Pascal for InCountry
Comms Presentation Pascal for InCountry
 
Why Progressive Web Apps For WordPress - WordCamp Finland
Why Progressive Web Apps For WordPress - WordCamp FinlandWhy Progressive Web Apps For WordPress - WordCamp Finland
Why Progressive Web Apps For WordPress - WordCamp Finland
 
Gradle
GradleGradle
Gradle
 
WordPress Miami Meetup: Top 9 (August 2015)
WordPress Miami Meetup: Top 9 (August 2015)WordPress Miami Meetup: Top 9 (August 2015)
WordPress Miami Meetup: Top 9 (August 2015)
 
Why progressive apps for WordPress - WordSesh 2020
Why progressive apps for WordPress - WordSesh 2020Why progressive apps for WordPress - WordSesh 2020
Why progressive apps for WordPress - WordSesh 2020
 
WordPress South Florida Meetup - Top 9 (Feb 2014)
WordPress South Florida Meetup - Top 9 (Feb 2014)WordPress South Florida Meetup - Top 9 (Feb 2014)
WordPress South Florida Meetup - Top 9 (Feb 2014)
 
1 pager of on demand resources
1 pager of on demand resources1 pager of on demand resources
1 pager of on demand resources
 
DigitalInsights-ECM-WordPress-Session
DigitalInsights-ECM-WordPress-SessionDigitalInsights-ECM-WordPress-Session
DigitalInsights-ECM-WordPress-Session
 
Do Big Data and NoSQL Fit Your Needs?
Do Big Data and NoSQL Fit Your Needs?Do Big Data and NoSQL Fit Your Needs?
Do Big Data and NoSQL Fit Your Needs?
 
Building an interactive timeline from facebook photos
Building an interactive timeline from facebook photosBuilding an interactive timeline from facebook photos
Building an interactive timeline from facebook photos
 
WordPress in K12 Education
WordPress in K12 EducationWordPress in K12 Education
WordPress in K12 Education
 
Poliedric WordPress - Go!WebDesign
Poliedric WordPress - Go!WebDesignPoliedric WordPress - Go!WebDesign
Poliedric WordPress - Go!WebDesign
 
Wordpress: «l’abc per gli sviluppatori» - PHP.TO.START [2012]
 Wordpress: «l’abc per gli sviluppatori» - PHP.TO.START [2012] Wordpress: «l’abc per gli sviluppatori» - PHP.TO.START [2012]
Wordpress: «l’abc per gli sviluppatori» - PHP.TO.START [2012]
 

Viewers also liked

Push registrysup
Push registrysupPush registrysup
Push registrysupSMIJava
 
Insights and social listening
Insights and social listeningInsights and social listening
Insights and social listeningintersocial_prj
 
Social Media as Listening Tool
Social Media as Listening ToolSocial Media as Listening Tool
Social Media as Listening ToolIndigitous
 
매쓰프리 수학학원 소개(초등)
매쓰프리 수학학원 소개(초등)매쓰프리 수학학원 소개(초등)
매쓰프리 수학학원 소개(초등)mathfree
 
TapTarget for Marketo
TapTarget for MarketoTapTarget for Marketo
TapTarget for MarketoNiko Nelissen
 
Mobile Marketing Using Push Messaging
Mobile Marketing Using Push MessagingMobile Marketing Using Push Messaging
Mobile Marketing Using Push MessagingDigital Megaphone
 

Viewers also liked (6)

Push registrysup
Push registrysupPush registrysup
Push registrysup
 
Insights and social listening
Insights and social listeningInsights and social listening
Insights and social listening
 
Social Media as Listening Tool
Social Media as Listening ToolSocial Media as Listening Tool
Social Media as Listening Tool
 
매쓰프리 수학학원 소개(초등)
매쓰프리 수학학원 소개(초등)매쓰프리 수학학원 소개(초등)
매쓰프리 수학학원 소개(초등)
 
TapTarget for Marketo
TapTarget for MarketoTapTarget for Marketo
TapTarget for Marketo
 
Mobile Marketing Using Push Messaging
Mobile Marketing Using Push MessagingMobile Marketing Using Push Messaging
Mobile Marketing Using Push Messaging
 

Similar to Listening to social signals to adjust your marketing campaigns

10 Things Webdesigners tend to do Wrong in SEO - SMX 2014
10 Things Webdesigners tend to do Wrong in SEO  - SMX 201410 Things Webdesigners tend to do Wrong in SEO  - SMX 2014
10 Things Webdesigners tend to do Wrong in SEO - SMX 2014Timon Hartung
 
WordPress: Smart Ideas for Startup - SMW torino 2012
WordPress: Smart Ideas for Startup - SMW  torino 2012 WordPress: Smart Ideas for Startup - SMW  torino 2012
WordPress: Smart Ideas for Startup - SMW torino 2012 Maurizio Pelizzone
 
Advanced WordPress Optimization - iGaming Supershow 2012
Advanced WordPress Optimization - iGaming Supershow 2012Advanced WordPress Optimization - iGaming Supershow 2012
Advanced WordPress Optimization - iGaming Supershow 2012Bastian Grimm
 
Introduction to WordPress Class 6
Introduction to WordPress Class 6Introduction to WordPress Class 6
Introduction to WordPress Class 6Adrian Mikeliunas
 
15 Essential WordPress Plugins
15 Essential WordPress Plugins15 Essential WordPress Plugins
15 Essential WordPress PluginsMykl Roventine
 
E-Learning Workshop 2.0
E-Learning Workshop 2.0E-Learning Workshop 2.0
E-Learning Workshop 2.0compakia
 
Check out the slides
Check out the slidesCheck out the slides
Check out the slideswebhostingguy
 
WordPress for Libraries PreConference Workshop
WordPress for Libraries PreConference WorkshopWordPress for Libraries PreConference Workshop
WordPress for Libraries PreConference WorkshopPolly Farrington
 
Google Cloud Developer Challenge - GDG Belgaum
Google Cloud Developer Challenge - GDG BelgaumGoogle Cloud Developer Challenge - GDG Belgaum
Google Cloud Developer Challenge - GDG Belgaumsandeephegde
 
Introduction to WordPress Class 3
Introduction to WordPress Class 3Introduction to WordPress Class 3
Introduction to WordPress Class 3Adrian Mikeliunas
 
Wordpress #3 : content strategie
Wordpress #3 : content strategieWordpress #3 : content strategie
Wordpress #3 : content strategieJean Michel
 
Getting started with WordPress development
Getting started with WordPress developmentGetting started with WordPress development
Getting started with WordPress developmentSteve Mortiboy
 
WordPress DK at DrupalCamp Copenhagen 2009
WordPress DK at DrupalCamp Copenhagen 2009WordPress DK at DrupalCamp Copenhagen 2009
WordPress DK at DrupalCamp Copenhagen 2009René Clausen Nielsen
 
Wordpress #2 : customisation
Wordpress #2 : customisationWordpress #2 : customisation
Wordpress #2 : customisationJean Michel
 

Similar to Listening to social signals to adjust your marketing campaigns (20)

How WordPress Won
How WordPress WonHow WordPress Won
How WordPress Won
 
10 Things Webdesigners tend to do Wrong in SEO - SMX 2014
10 Things Webdesigners tend to do Wrong in SEO  - SMX 201410 Things Webdesigners tend to do Wrong in SEO  - SMX 2014
10 Things Webdesigners tend to do Wrong in SEO - SMX 2014
 
WordPress: Smart Ideas for Startup - SMW torino 2012
WordPress: Smart Ideas for Startup - SMW  torino 2012 WordPress: Smart Ideas for Startup - SMW  torino 2012
WordPress: Smart Ideas for Startup - SMW torino 2012
 
Advanced WordPress Optimization - iGaming Supershow 2012
Advanced WordPress Optimization - iGaming Supershow 2012Advanced WordPress Optimization - iGaming Supershow 2012
Advanced WordPress Optimization - iGaming Supershow 2012
 
Introduction to WordPress Class 6
Introduction to WordPress Class 6Introduction to WordPress Class 6
Introduction to WordPress Class 6
 
Site Manager rocks!
Site Manager rocks!Site Manager rocks!
Site Manager rocks!
 
15 Essential WordPress Plugins
15 Essential WordPress Plugins15 Essential WordPress Plugins
15 Essential WordPress Plugins
 
E-Learning Workshop 2.0
E-Learning Workshop 2.0E-Learning Workshop 2.0
E-Learning Workshop 2.0
 
WordPress for mobile
WordPress for mobileWordPress for mobile
WordPress for mobile
 
Check out the slides
Check out the slidesCheck out the slides
Check out the slides
 
CALM Wordpress 102
CALM Wordpress 102CALM Wordpress 102
CALM Wordpress 102
 
WordPress for Libraries PreConference Workshop
WordPress for Libraries PreConference WorkshopWordPress for Libraries PreConference Workshop
WordPress for Libraries PreConference Workshop
 
Google Cloud Developer Challenge - GDG Belgaum
Google Cloud Developer Challenge - GDG BelgaumGoogle Cloud Developer Challenge - GDG Belgaum
Google Cloud Developer Challenge - GDG Belgaum
 
Introduction to WordPress Class 3
Introduction to WordPress Class 3Introduction to WordPress Class 3
Introduction to WordPress Class 3
 
WordPress SEO
WordPress SEOWordPress SEO
WordPress SEO
 
Wordpress #3 : content strategie
Wordpress #3 : content strategieWordpress #3 : content strategie
Wordpress #3 : content strategie
 
Getting started with WordPress development
Getting started with WordPress developmentGetting started with WordPress development
Getting started with WordPress development
 
WordPress DK at DrupalCamp Copenhagen 2009
WordPress DK at DrupalCamp Copenhagen 2009WordPress DK at DrupalCamp Copenhagen 2009
WordPress DK at DrupalCamp Copenhagen 2009
 
Killer word press-checklist
Killer word press-checklistKiller word press-checklist
Killer word press-checklist
 
Wordpress #2 : customisation
Wordpress #2 : customisationWordpress #2 : customisation
Wordpress #2 : customisation
 

More from Digital Megaphone

Content the Searh Engines will Love with Andy Arestodina
Content the Searh Engines will Love with Andy ArestodinaContent the Searh Engines will Love with Andy Arestodina
Content the Searh Engines will Love with Andy ArestodinaDigital Megaphone
 
Dan Golden - The Future of Search Marketing
Dan Golden - The Future of Search MarketingDan Golden - The Future of Search Marketing
Dan Golden - The Future of Search MarketingDigital Megaphone
 
Creating Memorable Experiences for Clients with AR and VR
Creating Memorable Experiences for Clients with AR and VRCreating Memorable Experiences for Clients with AR and VR
Creating Memorable Experiences for Clients with AR and VRDigital Megaphone
 
Kary McIlwain - Megaphoning it in! The Social Side of Healthcare Marketing
Kary McIlwain - Megaphoning it in! The Social Side of Healthcare MarketingKary McIlwain - Megaphoning it in! The Social Side of Healthcare Marketing
Kary McIlwain - Megaphoning it in! The Social Side of Healthcare MarketingDigital Megaphone
 
Shari Glickman - August Jackson - Event Engagement
Shari Glickman - August Jackson - Event Engagement Shari Glickman - August Jackson - Event Engagement
Shari Glickman - August Jackson - Event Engagement Digital Megaphone
 
Vanessa Menton Innovatove and Customer Focused Live/Online Learning Events
Vanessa Menton Innovatove and Customer Focused Live/Online Learning EventsVanessa Menton Innovatove and Customer Focused Live/Online Learning Events
Vanessa Menton Innovatove and Customer Focused Live/Online Learning EventsDigital Megaphone
 
The Power of Point of Care Marketing
The Power of Point of Care MarketingThe Power of Point of Care Marketing
The Power of Point of Care MarketingDigital Megaphone
 
Tracy Yedlin, Social as a Disruptor
Tracy Yedlin, Social as a DisruptorTracy Yedlin, Social as a Disruptor
Tracy Yedlin, Social as a DisruptorDigital Megaphone
 
Visual Listening and Trendspotting
Visual Listening and Trendspotting Visual Listening and Trendspotting
Visual Listening and Trendspotting Digital Megaphone
 
Future Proofing Your SEO with Andy Crestodina
Future Proofing Your SEO with Andy CrestodinaFuture Proofing Your SEO with Andy Crestodina
Future Proofing Your SEO with Andy CrestodinaDigital Megaphone
 
Leveraging Traditional Holiday Moments for Unexpected Brand Buzz
Leveraging Traditional Holiday Moments for Unexpected Brand BuzzLeveraging Traditional Holiday Moments for Unexpected Brand Buzz
Leveraging Traditional Holiday Moments for Unexpected Brand BuzzDigital Megaphone
 
Leveraging Sales Funnels to Build Loyalty and Increase Revenue
Leveraging Sales Funnels to Build Loyalty and Increase RevenueLeveraging Sales Funnels to Build Loyalty and Increase Revenue
Leveraging Sales Funnels to Build Loyalty and Increase RevenueDigital Megaphone
 
Advanced Google Analytics with Andy Crestodina - Part 3
Advanced Google Analytics with Andy Crestodina - Part 3Advanced Google Analytics with Andy Crestodina - Part 3
Advanced Google Analytics with Andy Crestodina - Part 3Digital Megaphone
 
Advanced Google Analytics with Andy Crestodina - Part 2
Advanced Google Analytics with Andy Crestodina - Part 2Advanced Google Analytics with Andy Crestodina - Part 2
Advanced Google Analytics with Andy Crestodina - Part 2Digital Megaphone
 
Advanced Google Analytics with Andy Crestodina - Part 1
Advanced Google Analytics with Andy Crestodina - Part 1Advanced Google Analytics with Andy Crestodina - Part 1
Advanced Google Analytics with Andy Crestodina - Part 1Digital Megaphone
 
Inspiring Your Website Visitors to Take Action
Inspiring Your Website Visitors to Take ActionInspiring Your Website Visitors to Take Action
Inspiring Your Website Visitors to Take ActionDigital Megaphone
 
Pinterest Path to Purchase - Social Media Masters Summit
Pinterest Path to Purchase - Social Media Masters SummitPinterest Path to Purchase - Social Media Masters Summit
Pinterest Path to Purchase - Social Media Masters SummitDigital Megaphone
 
Shopping Habits of Parents of Tomorrow Today - Social Media Masters Summit
Shopping Habits of Parents of Tomorrow Today - Social Media Masters SummitShopping Habits of Parents of Tomorrow Today - Social Media Masters Summit
Shopping Habits of Parents of Tomorrow Today - Social Media Masters SummitDigital Megaphone
 

More from Digital Megaphone (20)

Content the Searh Engines will Love with Andy Arestodina
Content the Searh Engines will Love with Andy ArestodinaContent the Searh Engines will Love with Andy Arestodina
Content the Searh Engines will Love with Andy Arestodina
 
Dan Golden - The Future of Search Marketing
Dan Golden - The Future of Search MarketingDan Golden - The Future of Search Marketing
Dan Golden - The Future of Search Marketing
 
The Power of YouTube
The Power of YouTube The Power of YouTube
The Power of YouTube
 
Creating Memorable Experiences for Clients with AR and VR
Creating Memorable Experiences for Clients with AR and VRCreating Memorable Experiences for Clients with AR and VR
Creating Memorable Experiences for Clients with AR and VR
 
Kary McIlwain - Megaphoning it in! The Social Side of Healthcare Marketing
Kary McIlwain - Megaphoning it in! The Social Side of Healthcare MarketingKary McIlwain - Megaphoning it in! The Social Side of Healthcare Marketing
Kary McIlwain - Megaphoning it in! The Social Side of Healthcare Marketing
 
Shari Glickman - August Jackson - Event Engagement
Shari Glickman - August Jackson - Event Engagement Shari Glickman - August Jackson - Event Engagement
Shari Glickman - August Jackson - Event Engagement
 
Vanessa Menton Innovatove and Customer Focused Live/Online Learning Events
Vanessa Menton Innovatove and Customer Focused Live/Online Learning EventsVanessa Menton Innovatove and Customer Focused Live/Online Learning Events
Vanessa Menton Innovatove and Customer Focused Live/Online Learning Events
 
The Power of Point of Care Marketing
The Power of Point of Care MarketingThe Power of Point of Care Marketing
The Power of Point of Care Marketing
 
Tracy Yedlin, Social as a Disruptor
Tracy Yedlin, Social as a DisruptorTracy Yedlin, Social as a Disruptor
Tracy Yedlin, Social as a Disruptor
 
Visual Listening and Trendspotting
Visual Listening and Trendspotting Visual Listening and Trendspotting
Visual Listening and Trendspotting
 
Pinterest Update
Pinterest Update Pinterest Update
Pinterest Update
 
Future Proofing Your SEO with Andy Crestodina
Future Proofing Your SEO with Andy CrestodinaFuture Proofing Your SEO with Andy Crestodina
Future Proofing Your SEO with Andy Crestodina
 
Leveraging Traditional Holiday Moments for Unexpected Brand Buzz
Leveraging Traditional Holiday Moments for Unexpected Brand BuzzLeveraging Traditional Holiday Moments for Unexpected Brand Buzz
Leveraging Traditional Holiday Moments for Unexpected Brand Buzz
 
Leveraging Sales Funnels to Build Loyalty and Increase Revenue
Leveraging Sales Funnels to Build Loyalty and Increase RevenueLeveraging Sales Funnels to Build Loyalty and Increase Revenue
Leveraging Sales Funnels to Build Loyalty and Increase Revenue
 
Advanced Google Analytics with Andy Crestodina - Part 3
Advanced Google Analytics with Andy Crestodina - Part 3Advanced Google Analytics with Andy Crestodina - Part 3
Advanced Google Analytics with Andy Crestodina - Part 3
 
Advanced Google Analytics with Andy Crestodina - Part 2
Advanced Google Analytics with Andy Crestodina - Part 2Advanced Google Analytics with Andy Crestodina - Part 2
Advanced Google Analytics with Andy Crestodina - Part 2
 
Advanced Google Analytics with Andy Crestodina - Part 1
Advanced Google Analytics with Andy Crestodina - Part 1Advanced Google Analytics with Andy Crestodina - Part 1
Advanced Google Analytics with Andy Crestodina - Part 1
 
Inspiring Your Website Visitors to Take Action
Inspiring Your Website Visitors to Take ActionInspiring Your Website Visitors to Take Action
Inspiring Your Website Visitors to Take Action
 
Pinterest Path to Purchase - Social Media Masters Summit
Pinterest Path to Purchase - Social Media Masters SummitPinterest Path to Purchase - Social Media Masters Summit
Pinterest Path to Purchase - Social Media Masters Summit
 
Shopping Habits of Parents of Tomorrow Today - Social Media Masters Summit
Shopping Habits of Parents of Tomorrow Today - Social Media Masters SummitShopping Habits of Parents of Tomorrow Today - Social Media Masters Summit
Shopping Habits of Parents of Tomorrow Today - Social Media Masters Summit
 

Recently uploaded

The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightSafe Software
 
How to release an Open Source Dataweave Library
How to release an Open Source Dataweave LibraryHow to release an Open Source Dataweave Library
How to release an Open Source Dataweave Libraryshyamraj55
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxSatishbabu Gunukula
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud DataEric D. Schabell
 
Flow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameFlow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameKapil Thakar
 
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptxGraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptxNeo4j
 
The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)codyslingerland1
 
The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)IES VE
 
UiPath Studio Web workshop Series - Day 3
UiPath Studio Web workshop Series - Day 3UiPath Studio Web workshop Series - Day 3
UiPath Studio Web workshop Series - Day 3DianaGray10
 
Technical SEO for Improved Accessibility WTS FEST
Technical SEO for Improved Accessibility  WTS FESTTechnical SEO for Improved Accessibility  WTS FEST
Technical SEO for Improved Accessibility WTS FESTBillieHyde
 
CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024Brian Pichman
 
20140402 - Smart house demo kit
20140402 - Smart house demo kit20140402 - Smart house demo kit
20140402 - Smart house demo kitJamie (Taka) Wang
 
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfQ4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfTejal81
 
Keep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveKeep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveIES VE
 
UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2DianaGray10
 
Patch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 updatePatch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 updateadam112203
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
 
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedInOutage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedInThousandEyes
 
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Alkin Tezuysal
 
Where developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is goingWhere developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is goingFrancesco Corti
 

Recently uploaded (20)

The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and Insight
 
How to release an Open Source Dataweave Library
How to release an Open Source Dataweave LibraryHow to release an Open Source Dataweave Library
How to release an Open Source Dataweave Library
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptx
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data
 
Flow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameFlow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First Frame
 
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptxGraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
 
The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)
 
The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)
 
UiPath Studio Web workshop Series - Day 3
UiPath Studio Web workshop Series - Day 3UiPath Studio Web workshop Series - Day 3
UiPath Studio Web workshop Series - Day 3
 
Technical SEO for Improved Accessibility WTS FEST
Technical SEO for Improved Accessibility  WTS FESTTechnical SEO for Improved Accessibility  WTS FEST
Technical SEO for Improved Accessibility WTS FEST
 
CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024
 
20140402 - Smart house demo kit
20140402 - Smart house demo kit20140402 - Smart house demo kit
20140402 - Smart house demo kit
 
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfQ4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
 
Keep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveKeep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES Live
 
UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2
 
Patch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 updatePatch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 update
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdf
 
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedInOutage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
 
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
 
Where developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is goingWhere developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is going
 

Listening to social signals to adjust your marketing campaigns

Editor's Notes

  1. Image: http://onlinebusiness.volusion.com/articles/the-beginners-guide-to-integrating-seo-and-social-media/