Instagram
How to help your
following take off
Social Media Masters Summit
May 2014
Our Journey
• Boarding
• Take Off
• The Climb
• Turbulence
• Cruising Altitude
2
Boarding
 Assets
 Rules of engagement
 Who to follow
 Cadence
 Success metrics
3
Take Off
5
Engagement Starts…
6
February May August November February
The Climb
8
9
February May August November February
13% average engagement rate
10
Turbulence
12
Spike in Followers…
13
February May August November February
14
Engagement
Drops
• Lack of quality fan
• Campaign heavy
• Our cadence was off
15
Cruising Altitude
17
Cruise
Engagement Tactics
• ReSharing
• Follow more
• Like more
Balanced Content
• Know your audience
• Know your communit...
Thank you!
Instagram.com/united
Facebook.com/united
Twitter.com/united
Youtube.com/united
19
Building an Instagram Following from Scratch (Shanna Quinn, United Airlines)
Building an Instagram Following from Scratch (Shanna Quinn, United Airlines)
Building an Instagram Following from Scratch (Shanna Quinn, United Airlines)
Building an Instagram Following from Scratch (Shanna Quinn, United Airlines)
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Building an Instagram Following from Scratch (Shanna Quinn, United Airlines)

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United Airlines Sr. Marketing Rep, Shanna Quinn will share how United’s social media team built their Instagram following from scratch. You’ll learn first-hand what worked, what didn’t work and important game changing milestones that helped their audience and engagement take off.

Published in: Social Media, Marketing
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  • Building an Instagram Following from Scratch (Shanna Quinn, United Airlines)

    1. 1. Instagram How to help your following take off Social Media Masters Summit May 2014
    2. 2. Our Journey • Boarding • Take Off • The Climb • Turbulence • Cruising Altitude 2
    3. 3. Boarding  Assets  Rules of engagement  Who to follow  Cadence  Success metrics 3
    4. 4. Take Off 5
    5. 5. Engagement Starts… 6 February May August November February
    6. 6. The Climb 8
    7. 7. 9 February May August November February 13% average engagement rate
    8. 8. 10
    9. 9. Turbulence 12
    10. 10. Spike in Followers… 13 February May August November February
    11. 11. 14
    12. 12. Engagement Drops • Lack of quality fan • Campaign heavy • Our cadence was off 15
    13. 13. Cruising Altitude 17
    14. 14. Cruise Engagement Tactics • ReSharing • Follow more • Like more Balanced Content • Know your audience • Know your community • Know your story …and tell it 18
    15. 15. Thank you! Instagram.com/united Facebook.com/united Twitter.com/united Youtube.com/united 19

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