Make it engaging-- why do I need to open this right now?
Capitalize and punctuate carefully
Avoid giving the appearance of spam
Examples Meeting this week Meet the dental school dean on Tuesday Register for the next meeting Reserve your seat for Endodontics and the GP October meeting update How can dentists thrive in a tough economy?
Both can lead to being flagged as spam or blacklisting
Check your email signature if you’re not using the HTML editor to send emails
How to Share Stuff I want to share... Instead try... PDF or other files Ask CDS staff to post files to website and provide you with a link Photos Use a photo sharing service like Flickr or Picassa Videos Use a video sharing service likeYouTube or Vimeo