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ATLANTA	
  CONTENT	
  STRATEGY	
  
December	
  2009	
  
#contentstrategy	
  



Book	
  Chat	
  




 Sponsored	
  by	
  
...
PROBLEM	
  

Why	
  does	
  web	
  content	
  mostly	
  suck?	
  
RELATED	
  INSIGHTS	
  
•  We	
  brought	
  together	
  
   marke@ng,	
  IT	
  /	
  CMS,	
  
   UX,	
  and	
  design	
  in...
DISCIPLINE	
  

•  When	
  you	
  hear	
  “content	
  strategy,”	
  what	
  do	
  you	
  
   think	
  about?	
  
•  Has	
 ...
2010	
  ACS	
  PROGRAM	
  
Content	
  Strategy:	
  	
  
What’s	
  in	
  It	
  for	
  You?	
  
    •  Margot	
  Bloomstein	...
PLAN	
  

•  What	
  do	
  you	
  do	
  to	
  plan	
  for	
  content?	
  
•  What’s	
  your	
  favorite	
  lesson	
  learn...
2010	
  ACS	
  PROGRAM	
  
Editorial	
  Strategy	
  
   •    Jeff	
  MacIntyre,	
  Predicate	
  	
  
   •    Select	
  pane...
HANDY	
  RESOURCES	
  
•  Content	
  Is	
  King	
  
   Karen	
  McGrane	
  

•  Content	
  Analysis:	
  	
  
   A	
  Prac@...
CREATE	
  

•  Is	
  web	
  content	
  copywri@ng?	
  Why	
  or	
  why	
  not?	
  
•  Why	
  start	
  with	
  the	
  conte...
2010	
  ACS	
  PROGRAM	
  
Content	
  Strategy	
  and	
  SEO	
  
   •  Ian	
  Alexander,	
  Eat	
  Media	
  
   •  Mike	
 ...
HANDY	
  RESOURCES	
  
•  Content	
  Gone	
  Wild	
  
   Rachel	
  Lovinger	
  

•  Content	
  Strategy	
  and	
  SEO:	
  ...
GOVERN	
  

•  How	
  do	
  you	
  measure	
  whether	
  content	
  is	
  working?	
  
•  Why	
  is	
  maintaining	
  cont...
2010	
  PROGRAM	
  
Analy@cs	
  	
  
    •  Eric	
  Peterson,	
  Web	
  Analy@cs	
  
       Demys@fied	
  
    •  Joint	
  ...
HANDY	
  RESOURCES	
  
•  10	
  Things	
  Every	
  Business	
  
   Person	
  Should	
  Know	
  About	
  
   Content	
  Str...
PARADIGM	
  

Content	
  strategy	
  takes	
  the	
  world	
  by	
  storm!
                                               ...
Some	
  2010	
  InternaIonal	
  Events  	
  
  Featuring	
  Content	
  Strategy 	
  
Let’s	
  Keep	
  ATL	
  on	
  the	
  Map	
  

•  More	
  local	
  programs	
  are	
  in	
  the	
  works!	
  
•  Help	
  us...
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Book Chat: Content Strategy for the Web

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Atlanta Content Strategy talks about Kristina Halvorson's book, Content Strategy for the Web.

Transcript of "Book Chat: Content Strategy for the Web"

  1. 1. ATLANTA  CONTENT  STRATEGY   December  2009   #contentstrategy   Book  Chat   Sponsored  by   www.contentstrategy.com   Dom  Darda  Photo  
  2. 2. PROBLEM   Why  does  web  content  mostly  suck?  
  3. 3. RELATED  INSIGHTS   •  We  brought  together   marke@ng,  IT  /  CMS,   UX,  and  design  in   August  2009.   •  They  argued  discussed   the  problem.   •  Kris@na  Halvorson   moderated.   •  Check  it  out  at  Blip.tv!  
  4. 4. DISCIPLINE   •  When  you  hear  “content  strategy,”  what  do  you   think  about?   •  Has  your  perspec@ve  on  content  strategy   changed  over  the  past  year?  How?   •  What  benefits  of  content  strategy  do  you  see?  
  5. 5. 2010  ACS  PROGRAM   Content  Strategy:     What’s  in  It  for  You?   •  Margot  Bloomstein   •  January  21     •  GREAT  for  content   stakeholders   •  Registra@on  now  open  
  6. 6. PLAN   •  What  do  you  do  to  plan  for  content?   •  What’s  your  favorite  lesson  learned  about   content  audi@ng  or  content  analysis?   •  What  does  making  “achievable”  strategic   recommenda@ons  mean  to  you?  
  7. 7. 2010  ACS  PROGRAM   Editorial  Strategy   •  Jeff  MacIntyre,  Predicate     •  Select  panelists   •  Applied  ac@vi@es   •  February  
  8. 8. HANDY  RESOURCES   •  Content  Is  King   Karen  McGrane   •  Content  Analysis:     A  Prac@cal  Approach   UXma^ers  -­‐  Colleen  Jones   •  The  Content  Strategist  As   Digital  Curator   A  List  Apart  -­‐  Erin  Scime  
  9. 9. CREATE   •  Is  web  content  copywri@ng?  Why  or  why  not?   •  Why  start  with  the  content  instead  of  the  tools   and  channels?   •  What’s  the  difference  between  SEO  and  content   strategy?  
  10. 10. 2010  ACS  PROGRAM   Content  Strategy  and  SEO   •  Ian  Alexander,  Eat  Media   •  Mike  Schinkel,  Atlanta   Web  Marketers  &   Atlanta  SEO   •  SEO  specialist   •  May  20  
  11. 11. HANDY  RESOURCES   •  Content  Gone  Wild   Rachel  Lovinger   •  Content  Strategy  and  SEO:     Wordz  to  Your  Mother   Sca^er  /  Gather  
  12. 12. GOVERN   •  How  do  you  measure  whether  content  is  working?   •  Why  is  maintaining  content  important?  What   techniques  work  for  you?   •  What  are  the  drawbacks  to  thinking  of  websites   only  as  designs?  
  13. 13. 2010  PROGRAM   Analy@cs     •  Eric  Peterson,  Web  Analy@cs   Demys@fied   •  Joint  with  CHI*Atlanta   •  Details  coming  soon!  
  14. 14. HANDY  RESOURCES   •  10  Things  Every  Business   Person  Should  Know  About   Content  Strategy   Melissa  Rach   •  Content  Lifecycle  Panel   CS  NYC     Erin  Scime,  Jeffrey  Durland,     Paul  Ford,  Michael  Barnwell  
  15. 15. PARADIGM   Content  strategy  takes  the  world  by  storm!  
  16. 16. Some  2010  InternaIonal  Events   Featuring  Content  Strategy  
  17. 17. Let’s  Keep  ATL  on  the  Map   •  More  local  programs  are  in  the  works!   •  Help  us  bring  them  to  life.   –  ParIcipate   –  Volunteer   –  Sponsor    
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