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Book Chat: Content Strategy for the Web

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Atlanta Content Strategy talks about Kristina Halvorson's book, Content Strategy for the Web.

Atlanta Content Strategy talks about Kristina Halvorson's book, Content Strategy for the Web.


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  • 1. ATLANTA  CONTENT  STRATEGY   December  2009   #contentstrategy   Book  Chat   Sponsored  by   www.contentstrategy.com   Dom  Darda  Photo  
  • 2. PROBLEM   Why  does  web  content  mostly  suck?  
  • 3. RELATED  INSIGHTS   •  We  brought  together   marke@ng,  IT  /  CMS,   UX,  and  design  in   August  2009.   •  They  argued  discussed   the  problem.   •  Kris@na  Halvorson   moderated.   •  Check  it  out  at  Blip.tv!  
  • 4. DISCIPLINE   •  When  you  hear  “content  strategy,”  what  do  you   think  about?   •  Has  your  perspec@ve  on  content  strategy   changed  over  the  past  year?  How?   •  What  benefits  of  content  strategy  do  you  see?  
  • 5. 2010  ACS  PROGRAM   Content  Strategy:     What’s  in  It  for  You?   •  Margot  Bloomstein   •  January  21     •  GREAT  for  content   stakeholders   •  Registra@on  now  open  
  • 6. PLAN   •  What  do  you  do  to  plan  for  content?   •  What’s  your  favorite  lesson  learned  about   content  audi@ng  or  content  analysis?   •  What  does  making  “achievable”  strategic   recommenda@ons  mean  to  you?  
  • 7. 2010  ACS  PROGRAM   Editorial  Strategy   •  Jeff  MacIntyre,  Predicate     •  Select  panelists   •  Applied  ac@vi@es   •  February  
  • 8. HANDY  RESOURCES   •  Content  Is  King   Karen  McGrane   •  Content  Analysis:     A  Prac@cal  Approach   UXma^ers  -­‐  Colleen  Jones   •  The  Content  Strategist  As   Digital  Curator   A  List  Apart  -­‐  Erin  Scime  
  • 9. CREATE   •  Is  web  content  copywri@ng?  Why  or  why  not?   •  Why  start  with  the  content  instead  of  the  tools   and  channels?   •  What’s  the  difference  between  SEO  and  content   strategy?  
  • 10. 2010  ACS  PROGRAM   Content  Strategy  and  SEO   •  Ian  Alexander,  Eat  Media   •  Mike  Schinkel,  Atlanta   Web  Marketers  &   Atlanta  SEO   •  SEO  specialist   •  May  20  
  • 11. HANDY  RESOURCES   •  Content  Gone  Wild   Rachel  Lovinger   •  Content  Strategy  and  SEO:     Wordz  to  Your  Mother   Sca^er  /  Gather  
  • 12. GOVERN   •  How  do  you  measure  whether  content  is  working?   •  Why  is  maintaining  content  important?  What   techniques  work  for  you?   •  What  are  the  drawbacks  to  thinking  of  websites   only  as  designs?  
  • 13. 2010  PROGRAM   Analy@cs     •  Eric  Peterson,  Web  Analy@cs   Demys@fied   •  Joint  with  CHI*Atlanta   •  Details  coming  soon!  
  • 14. HANDY  RESOURCES   •  10  Things  Every  Business   Person  Should  Know  About   Content  Strategy   Melissa  Rach   •  Content  Lifecycle  Panel   CS  NYC     Erin  Scime,  Jeffrey  Durland,     Paul  Ford,  Michael  Barnwell  
  • 15. PARADIGM   Content  strategy  takes  the  world  by  storm!  
  • 16. Some  2010  InternaIonal  Events   Featuring  Content  Strategy  
  • 17. Let’s  Keep  ATL  on  the  Map   •  More  local  programs  are  in  the  works!   •  Help  us  bring  them  to  life.   –  ParIcipate   –  Volunteer   –  Sponsor