A brief introduction to Puglia, the stunning region in southern Italy, and a short presentation of Aria Luxury Apulia, the UK tour organiser focused on luxury holidays in Puglia. The document explains why Puglia is a perfect destination for luxury travellers looking for an elegant and authentic location with a strong Mediterranean soul. Puglia is rich in history, culture, art, natural beauties and it is a magnificent shrine of delicious food and wine. Glorious masseria - typical farm houses of Puglia- trulli, luxury villas, gorgeous properties, superb 5 Star hotels, classy Boutique hotels and plenty of handpicked experiences such as cooking course, golf holidays, wine tasting, cheese making... everything for a truly unforgettable holiday! Aria Luxury Apulia, a trading name of Aria Luxury Villas Ltd, has a huge knowledge of the Puglia region and is committed to create unique experiential indulgent holidays in this amazing Italian region. www.arialuxuryapulia.com

1. London 2014
Aria Luxury Apulia is a trading name of Aria Luxury Villas Ltd. Company Details: Reg. No. 8605948 a registered company in England and Wales
| VAT Reg. No. 175 5607 86| Registered at: Swish 49, 73 Upper Richmond Road, London SW15 2SR. Travel Trust Association member Q2152.

2. Puglia: an authentic treasure chest
Puglia – ‘Apulia’ to the English-speaking set – is the region located in the
south-east of Italy. Also known as ‘the heel of Italy’s boot’, Puglia is an
idyllic land for any traveller fond of history, art, natural beauties, wine,
food and olive oil culture.
Puglia is the only region in Italy that can boast a perfect balance of East
and West, Greek and Roman, Byzantine and Lombard, Arab and Norman.
Each of these eminent cultures left a bit of their soul in the Pugliese
region, creating an amazing, charming blend.
Puglia
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3. A precious discovery
The awareness and interest for the Puglia region is growing worldwide,
pushed by enthusiastic reviews and celebrities endorsements.
Puglia has been chosen as holiday location by Helen Mirren and Meryl
Streep, who bought a holiday mansion here, Jude Law and Sienna Miller,
who spent several weeks in the region and Justin Timberlake and Jessica
Biel, who chose Puglia to celebrate their fairytale wedding.
In the heel of Italy's boot, the
Mediterranean diet takes
one of its purest and most
delicious forms as food,
wine and olive oil are locally
sourced.
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4. Affluent target: latest insights’ trend
Focusing on a particular niche of tourism market, the affluent one, latest
studies show strong signals on what elite travellers are looking for:
• almost 9 out of 10 (85%) of
travel buyers believe that
authentic local experiences are
what high-end travellers desire
most*
• this niche shows interest in the
"behind the scenes access"
and "the exclusive experience
that money alone can’t buy”*
• the experience is the thing and
stories are clearly winning over
stuff **
• high-top travellers are
demanding to be immersed in
the tastes, sights and sounds
of their location.***
*The Future Laboratory survey (Dec 2012); **Resonance Report 2013 in partnership with The Luxury
Institute in New York; *** According to Luxury Futures (by The Future Laboratory Dec. 2012)
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5. For all these reasons, Puglia is the new perfect unspoilt destination
for affluent travellers who are eager to experience genuine indulging
locations.
Puglia: the new luxury travel trend
Aria Luxury Apulia,
the boutique tour
organiser based in
London,
creates Authentic Luxury
Holidays in Puglia.
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6. Aria Luxury Apulia: who we are
Aria Luxury Apulia, a trading name of Aria Luxury Villas Ltd, is the tour
organiser located in United Kingdom purely focused on Puglia, the
gem of southern Italy.
Aria Luxury Apulia is profoundly in love with Puglia, the home region
of its founder and several team members, and proud to share the
region's seductive delights.
Savour the sights and
sounds of authentic Puglia,
the idyllic sea-fronts scenes
and the elegant selected
retreats
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7. Aria Luxury Apulia: our competence
Aria Luxury Apulia’s extraordinary depth and breadth of Pugliese
expertise include well established connections with some of the most
experienced local suppliers.
Our profound regional knowledge, joined with a solid marketing
background, creates the ideal mix of luxury accommodation and local
experiences, to provide our customers with the ultimate indulgence
and genuineness.
Whether you are planning
your holiday singly, as a
family or a larger group, Aria
Luxury Apulia will be
delighted to explore and
fulfil any or all of your
desires.
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8. Aria Luxury Apulia: our journey collection
Being a boutique tour organiser, Aria Luxury Apulia offers:
• luxury holidays: high living packages, whatever customer passion is,
including the finest experiences Puglia can reserve to its visitors;
• superb holiday accommodations: outstanding villas and masserias -
typical farm houses of Puglia – superb 5 Star and Boutique hotels;
• traveller services, from car and Vespa hire to travel insurance and
airport parking.
An intense passion for
Puglia touches everything
we do. It’s what drives our
trusted, highly experienced
network based in the heart
of the region.
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9. Aria Luxury Apulia: tailor-made luxury
Aria Luxury Apulia is committed to create unique experiential lavish
travels that can be specifically designed for each client’s style and
budget. On our website there are some suggested itineraries of Puglia.
While some travellers choose to follow the exact tour, other clients
enjoy customizing and tweaking to fulfil their own desires. Either way,
we are here to help our customers to discover Puglia’s most
breathtaking locations.
Aria Luxury Apulia has first-
hand knowledge of each
location and would love to
share our suggestions with
its customers.
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10. Aria Luxury Apulia is a member of The Travel Trust Association (TTA).
TTA is a UK Trade Association composed of Travel Agents and Tour
Operators designed to regulate its members and provide financial
protection to the consumers and recognised suppliers of TTA Members.
Therefore, the Trust Account and the Guarantee will ensure that all the
money which a customer has paid to a TTA Member is safely protected.
More info: http://www.traveltrust.co.uk/Default.aspx?tabid=130
Aria Luxury Apulia: our guarantees
Every TTA Member
operates a Trust Account
where every single penny
received from a customer
must be deposited. The
Trust Account is supervised
by an independent
Trustee.
Every TTA Member issues a
Stand Alone Safe Seat Plan
Guarantee to each
customer. So the TTA will
provide the financial
obligation of it's Members
in the event of their fraud
or dishonesty.
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11. Contact Aria Luxury Apulia
There are several ways to be in
touch with Aria Luxury Apulia:
Tel. +44 020 300 20 270
info@arialuxuryapulia.com
www.arialuxuryapulia.com
Follow us on:
pinterest.com/arialuxapulia
twitter.com/ArialuxApulia
facebook.com/arialuxuryvillas.uk
Aria Luxury Apulia is a trading name of Aria Luxury Villas Ltd. Company Details: Reg. No. 8605948 a registered company in England and Wales
| VAT Reg. No. 175 5607 86|. Registered at: Swish 49, 73 Upper Richmond Road, London SW15 2SR. Travel Trust Association member Q2152 11