Twitter And Your Business


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This intro to Twitter presentation was designed for local small business owners interested in learning what Twitter is all about. For a training in your workplace, contact me at 603-209-4151.

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Twitter And Your Business

  1. 1. Is TWITTER RIGHT FOR YOUR BUSINESS? Stephanie Jacques
  2. 2. What is TWITTER? <ul><li>Microblog </li></ul><ul><li>140 characters or less </li></ul><ul><li>Accessible by mobile device or desktop </li></ul><ul><li>A social network </li></ul><ul><li>A means for communicating to many people at once </li></ul><ul><li>Free and available to anyone </li></ul>
  3. 3. Who uses TWITTER? <ul><li>People of all ages </li></ul><ul><li>Businesses: newspapers, film, actors, musicians, Realtors, teenagers, entrepreneurs, sales’ people, friends/family, insurance industry, groups, clubs, communities, organizations, etc. </li></ul>
  4. 4. Do you Tweet? <ul><li>Have account? </li></ul><ul><li>Tweet with mobile device? VS. Desktop? </li></ul><ul><li>Use it for business? </li></ul>
  5. 5. Why use TWITTER? <ul><li>Broadcast quick news announcements to many people at once. </li></ul><ul><li>Assisting the spread of printed news through feeds </li></ul><ul><li>To get help, opinion, advice, insight from many- quickly. </li></ul><ul><li>To meet new people and drive traffic to your profiles online, to your website, to your blog </li></ul><ul><li>To be involved in real time conversations and discussions </li></ul><ul><li>To become accessible to a wider pool of potential consumers </li></ul>
  6. 6. How do people use TWITTER? <ul><li>Set up profile when first registering </li></ul><ul><li>Add photo </li></ul><ul><li>Select a handle with keywords to help lead people to you or to help identify what you’re about </li></ul><ul><li>Post regularly but don’t be obnoxious </li></ul><ul><li>Respond to people’s posts </li></ul><ul><li>Ask questions and answer questions </li></ul><ul><li>Don’t be afraid to make mistakes </li></ul>
  7. 7. Is TWITTER safe? <ul><li>If you have a website, a white pages or yellow pages listing, or operate your business in public this is very similar </li></ul><ul><li>Think about the varied audience you could be reaching and post accordingly. </li></ul><ul><li>Block followers who you don’t feel comfortable with. </li></ul><ul><li>Don’t post that you are someplace alone or that you are leaving your home for vacation. </li></ul><ul><li>Don’t include your home address. </li></ul><ul><li>Don’t post names of people who don’t want to be or shouldn’t be bothered by the general public. </li></ul><ul><li>Don’t post negative things about people or businesses, they will find out and you could get in trouble. </li></ul><ul><li>Don’t complain. </li></ul>
  8. 8. TWITTER Topics <ul><li>Create your own micro-press releases, share history </li></ul><ul><li>Share your vision/mission </li></ul><ul><li>Reveal industry insights </li></ul><ul><li>Recognize employees, clients or vendors (etc.) </li></ul><ul><li>Profile customer successes, use headline in Tweet and link to a blog story, video or website </li></ul><ul><li>Ask questions of the future, survey, look for feedback </li></ul>
  9. 9. TWITTER Tips <ul><li>Find people you know (use a tool to find friends on other networks like AOL, Yahoo, Gmail, etc.) </li></ul><ul><li>Find local people (do Twitter Search/Advanced Search Option or use TwellowHood or Localtweeps) </li></ul><ul><li>Get a desktop (or mobile for iphone) client, (use Tweetdeck or Seesmic </li></ul><ul><li>Get help and additional ideas from a Twitter application directory (Twitdom) </li></ul><ul><li>Check out websites or Google Twitter questions (Mashable is a good resource for anything Twitter) </li></ul>
  10. 10. What’s all this jargon? <ul><li>d keenenhrealtor – direct message to this user, public will not see it </li></ul><ul><li>#hannahgrimes – hashtag forms groups </li></ul><ul><li>@keenenhrealtor – Replies to a Twitterer. They and their followers are able to see it </li></ul><ul><li>RT @keenenhrealtor : congrats to my 1 st x buyers on this am’s closing! Yay (congrats) </li></ul>
  11. 11. PEEPS = people
  12. 12. Tweeter = User of Twitter (or Twitterer)
  13. 13. Tweeps – Posts on Twitter by Twitterers
  14. 14. Tweeple – Twitter users
  15. 15. Tweeter = User of Twitter (or Twitterer)
  16. 16. TweetIn = When group of Twitterers agree to get together at set time to twitter
  17. 17. Twellow = Twitter Yellow Pages
  18. 18. Twoogle = Twitter as human Google, post question, get near-instantaneous results
  19. 19. Tweetup = in-person meet up of Twitter members
  20. 20. Twitpic = Tool that lets you share photos on Twitter. Post from iphone or through the site itself
  21. 21. Other Resources: <ul><li>Snaptweet – snap mobile photo, upload to, post it to twitter stream through snaptweet </li></ul><ul><li>Pingtwitter – ping twitter account from your blog so it auto updates when you post a blog </li></ul><ul><li>Tweetdeck – split main feed (all tweets) into groups or topics/columns allowing broader overview of tweets (a Tweetfeed too) </li></ul><ul><li>Mashable – everything twitter, very informative </li></ul><ul><li> – search for people or topics using key words </li></ul><ul><li> – find/form groups using “ #keyword ” </li></ul>