Exploring Social Media Marketing Stephanie Jacques Social Media Workshops www.stephaniejacques.com http://stephaniejacques...
My Mission <ul><li>To build, energize and support community partnerships </li></ul><ul><li>www.stephaniejacques.com </li><...
Goals Today <ul><li>You will gain knowledge about emerging trends in online communication technologies for building and su...
What to expect <ul><ul><li>Define social media </li></ul></ul><ul><ul><li>Who’s using social media?  </li></ul></ul><ul><u...
Generation Y <ul><li>is next largest  </li></ul><ul><li>generation  </li></ul><ul><li>after the  </li></ul><ul><li>Baby Bo...
“ The Trophy Kids Grow up: How the Millenial Generation is Shaking up the Workplace” By Ron Alsop, Harvard Business Review...
Just wait until I grow up… I’m already hardwired for Web 3.0!
Social Media  is just the online version of what  we do everyday! <ul><li>Social Network Sites= cocktail parties </li></ul...
Traditional Advertising <ul><li>Monologue- little feedback, one sided </li></ul><ul><li>Dated- breaking news is exciting <...
New Advertising <ul><li>Easy to find top stories, breaking news </li></ul><ul><li>Searchable using relevant keywords </li>...
Why social media? <ul><li>Sell products/e-commerce </li></ul><ul><li>Establish credibility  </li></ul><ul><li>Knowledge sh...
Connectivity is key! <ul><li>Buyer chose me because my  profile  indicated we were of the  same  age </li></ul><ul><li>Met...
Developing new relationships <ul><li>Identify  stakeholders , establish goals for each of them (consider new hires, volunt...
Who else’s using it? <ul><li>Obama   (whitehouse.gov/blog/) also (barackobama.com/blog/) also on facebook and Twitter! </l...
What’s the ROI? <ul><li>Define ROI for you: </li></ul><ul><ul><li>Credibility </li></ul></ul><ul><ul><li>Monitor and talk ...
Activity <ul><ul><li>Speaker : </li></ul></ul><ul><ul><li>Your name, Your work/industry </li></ul></ul><ul><ul><li>60 seco...
Debrief <ul><li>Listener(s): </li></ul><ul><li>What peaked your interest about that person’s story? </li></ul><ul><li>What...
How to use this in social media? <ul><li>Personal stories can help communicate your work ethics and your values </li></ul>...
Social media culture <ul><li>Don’t sell, use meaningful stories </li></ul><ul><li>Be aware of your assumptions, biases </l...
Downsides of social media <ul><li>Burnout </li></ul><ul><li>Junkmail/Spam </li></ul><ul><li>Surprises (+/-) </li></ul><ul>...
Facing your fears! <ul><li>Going public </li></ul><ul><li>So much to learn, it’s overwhelming </li></ul><ul><li>Expose my ...
What do I need to know to get started? <ul><li>Link, link, link </li></ul><ul><li>Culture is important to understand </li>...
Offer a multimedia experience <ul><li>Tips: </li></ul><ul><li>Consider using a YouTube video to convey a message </li></ul...
Where would you find: Ratings/Reviews? <ul><li>Amazon.com (books) </li></ul><ul><li>Orbitz.com (vacations) </li></ul><ul><...
Feedback? Where else… <ul><li>Forums (your forum or someone else’s) </li></ul><ul><li>Blogs (your blog or someone else’s) ...
Where would you find: Social Network Sites? <ul><li>Facebook (40-55 is fastest growing demographic group, Linked by school...
Where would you find: Communities/Forums? <ul><li>Communities are networks  </li></ul><ul><li>People have come together be...
What is a blog? <ul><li>Online journal </li></ul><ul><li>Reverse chronological order </li></ul><ul><li>Written in more per...
How do Blogs work? <ul><li>Strategy: </li></ul><ul><ul><li>Linkages </li></ul></ul><ul><ul><li>Keywords </li></ul></ul><ul...
Where would you find:  Blogs? <ul><li>Google your favorite hobby, an organization or industry, or common questions and scr...
Microblog <ul><li>Twitter (most common) </li></ul><ul><ul><li>Popular among news/media industries </li></ul></ul><ul><ul><...
Where would you find: Vlogs? <ul><li>YouTube (most popular)  </li></ul><ul><ul><li>Videos are transferred from digital cam...
Podcasts <ul><li>Audio recordings </li></ul><ul><ul><li>Can be posted on a website or blog </li></ul></ul><ul><ul><li>Can ...
Where would you find: Wiki’s <ul><li>Wikipedia </li></ul><ul><li>Some organizations have their own wiki’s on their website...
Your Holistic Web Presence…
 
Social Media and  Your  Business <ul><li>Further Trainings Available in the Following Topics: </li></ul><ul><li>Brand your...
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MicroCreditNH Entreprenurial Exchange 2008 Event Presentation

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  • Peggy O’Keefe MicroCreditNH Hannah Grimes Center for the referral
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    1. 1. Exploring Social Media Marketing Stephanie Jacques Social Media Workshops www.stephaniejacques.com http://stephaniejacques.activerain.com Realtor Better Homes and Gardens The Masiello Group
    2. 2. My Mission <ul><li>To build, energize and support community partnerships </li></ul><ul><li>www.stephaniejacques.com </li></ul>
    3. 3. Goals Today <ul><li>You will gain knowledge about emerging trends in online communication technologies for building and sustaining relationships </li></ul><ul><li>You will gain knowledge about social media, what it means and how it’s used </li></ul><ul><li>You will leave with resources and some ideas around how to implement it </li></ul>
    4. 4. What to expect <ul><ul><li>Define social media </li></ul></ul><ul><ul><li>Who’s using social media? </li></ul></ul><ul><ul><li>How and why? </li></ul></ul><ul><ul><li>Worksheet and activities </li></ul></ul><ul><ul><li>Online Examples </li></ul></ul><ul><ul><li>Q&A </li></ul></ul>
    5. 5. Generation Y <ul><li>is next largest </li></ul><ul><li>generation </li></ul><ul><li>after the </li></ul><ul><li>Baby Boomer </li></ul><ul><li>generation </li></ul>
    6. 6. “ The Trophy Kids Grow up: How the Millenial Generation is Shaking up the Workplace” By Ron Alsop, Harvard Business Review, Nov. 08 <ul><li>“ Trophy kids”: behavior shaped by rewards </li></ul><ul><ul><li>Achievement oriented- standardized tests era </li></ul></ul><ul><ul><li>Grew up on the computer </li></ul></ul><ul><ul><li>Are open and more transparent online </li></ul></ul><ul><ul><li>Demand and generally accept feedback, </li></ul></ul><ul><ul><li>Give their “followers” what they want (use feedback) </li></ul></ul><ul><ul><li>Are more environmentally and socially aware </li></ul></ul>
    7. 7. Just wait until I grow up… I’m already hardwired for Web 3.0!
    8. 8. Social Media is just the online version of what we do everyday! <ul><li>Social Network Sites= cocktail parties </li></ul><ul><li>Ratings/Reviews= referrals </li></ul><ul><li>Blogs/ Vlogs/ Microblogs= story telling </li></ul><ul><li>Podcasts= Record and replay trainings </li></ul><ul><li>Wikis= encyclopedia, Googling for information </li></ul><ul><li>Communities/Forums= clubs, groups, associations </li></ul><ul><li>Interactive Websites= video games or “surfing the net” </li></ul>
    9. 9. Traditional Advertising <ul><li>Monologue- little feedback, one sided </li></ul><ul><li>Dated- breaking news is exciting </li></ul><ul><li>Impersonal- don’t tell me, engage me </li></ul><ul><li>Not searchable- if it’s not online, it’s not searchable </li></ul><ul><li>Costly, reaching less people with newspaper and even with TV as more turn to the internet </li></ul>
    10. 10. New Advertising <ul><li>Easy to find top stories, breaking news </li></ul><ul><li>Searchable using relevant keywords </li></ul><ul><li>Interactive, user generated content </li></ul><ul><li>Allows feedback, collective voice </li></ul><ul><li>Multimedia, engaging, collaborative </li></ul><ul><li>Access through desktop or portable mobile devices- something most people have today </li></ul><ul><li>Free </li></ul>
    11. 11. Why social media? <ul><li>Sell products/e-commerce </li></ul><ul><li>Establish credibility </li></ul><ul><li>Knowledge sharing/announcements </li></ul><ul><li>Build community </li></ul><ul><li>Communicate with friends, stakeholders </li></ul><ul><li>Prospecting </li></ul><ul><li>Fundraising </li></ul><ul><li>Contests </li></ul><ul><li>Monitoring consumers </li></ul><ul><li>Gain feedback </li></ul><ul><li>Product development </li></ul>
    12. 12. Connectivity is key! <ul><li>Buyer chose me because my profile indicated we were of the same age </li></ul><ul><li>Met a buyer at a 4 year old birthday party (building community through commonalities) </li></ul><ul><li>Buyer chose me because we both attended Antioch University (shared common culture ) </li></ul><ul><li>Received a referral from a Boston agent because of an online real estate community we both participate in </li></ul><ul><li>My niche market is Gen X & Y </li></ul>
    13. 13. Developing new relationships <ul><li>Identify stakeholders , establish goals for each of them (consider new hires, volunteers, funders, clients and their networks) </li></ul><ul><li>Become aware of keywords used in searches related to our industry (Google Adwords) </li></ul><ul><li>Find out who they influence and who/what influences them? </li></ul><ul><li>Communicate with them in ways they are comfortable with, build relations </li></ul><ul><li>Reward them (info, feedback, referrals, acknowledgement) </li></ul>
    14. 14. Who else’s using it? <ul><li>Obama (whitehouse.gov/blog/) also (barackobama.com/blog/) also on facebook and Twitter! </li></ul><ul><li>Dell (building community to provide solutions, advice, how-to’s, discussions, friends through blogs, wikis, forums…reducing customer service costs) </li></ul><ul><li>Lego’s (Mindstorms fans develop new products - product creation!) </li></ul><ul><li>PSNH (Youtube, blogs, forums, Twitter..) </li></ul><ul><li>Churches, Clubs, Nonprofits, Musicians (Facebook) </li></ul>
    15. 15. What’s the ROI? <ul><li>Define ROI for you: </li></ul><ul><ul><li>Credibility </li></ul></ul><ul><ul><li>Monitor and talk with consumers </li></ul></ul><ul><ul><li>Test your product </li></ul></ul><ul><ul><li>Build relations </li></ul></ul><ul><ul><li>Draw people to you </li></ul></ul><ul><ul><li>Establish your presence in the eyes of a younger generation </li></ul></ul><ul><ul><li>If you’re not found, do you exist? </li></ul></ul>
    16. 16. Activity <ul><ul><li>Speaker : </li></ul></ul><ul><ul><li>Your name, Your work/industry </li></ul></ul><ul><ul><li>60 seconds: </li></ul></ul><ul><ul><ul><li>Describe a time when you felt most passionate about something you were doing related to your work. </li></ul></ul></ul><ul><ul><ul><li>Why did you feel so energized about it? </li></ul></ul></ul><ul><ul><li>Listener(s) : </li></ul></ul><ul><ul><li>Ask questions of the speaker (whatever comes to mind) </li></ul></ul>
    17. 17. Debrief <ul><li>Listener(s): </li></ul><ul><li>What peaked your interest about that person’s story? </li></ul><ul><li>What 1 thing about their story could you connect to? </li></ul>
    18. 18. How to use this in social media? <ul><li>Personal stories can help communicate your work ethics and your values </li></ul><ul><li>Questions asked of you portray online readers’ reactions, thoughts, assumptions, interests </li></ul><ul><li>Your story is likely a great first blog </li></ul><ul><li>Keywords used in your story creates searchability </li></ul><ul><li>It’s simple to write about something you care about </li></ul>
    19. 19. Social media culture <ul><li>Don’t sell, use meaningful stories </li></ul><ul><li>Be aware of your assumptions, biases </li></ul><ul><li>Connect through content, personality, humor </li></ul><ul><li>Present yourself regularly and be open </li></ul><ul><li>Consider your diverse audience at all times </li></ul><ul><li>Offer 90% of the information to help you drive more traffic </li></ul><ul><li>Subscribe to content you like, they will reciprocate </li></ul><ul><li>Let your personality speak! </li></ul><ul><li>Link, link, link! </li></ul>
    20. 20. Downsides of social media <ul><li>Burnout </li></ul><ul><li>Junkmail/Spam </li></ul><ul><li>Surprises (+/-) </li></ul><ul><li>Learning curve </li></ul><ul><li>Outside comfort level </li></ul><ul><li>Test of values </li></ul><ul><li>Takes 3+ months to see some effect </li></ul><ul><li>Your fears </li></ul>
    21. 21. Facing your fears! <ul><li>Going public </li></ul><ul><li>So much to learn, it’s overwhelming </li></ul><ul><li>Expose my strategies to others, others may use them </li></ul><ul><li>Look like a fool, don’t know enough yet </li></ul><ul><li>Takes too much time </li></ul><ul><li>There are online predators out there who might eat their prey! </li></ul>
    22. 22. What do I need to know to get started? <ul><li>Link, link, link </li></ul><ul><li>Culture is important to understand </li></ul><ul><li>Profile pages are key </li></ul><ul><li>Keywords and tags help you be found </li></ul><ul><li>Resources to get started </li></ul><ul><li>Where to go with questions, Google it! </li></ul>
    23. 23. Offer a multimedia experience <ul><li>Tips: </li></ul><ul><li>Consider using a YouTube video to convey a message </li></ul><ul><li>Start a blog and link to your site to create a face to your organization or brand </li></ul><ul><li>Participate in a forum, create a profile that links to your site or blog </li></ul><ul><li>Create news regularly on your site </li></ul><ul><li>Add a widget to give functionality to your site </li></ul>
    24. 24. Where would you find: Ratings/Reviews? <ul><li>Amazon.com (books) </li></ul><ul><li>Orbitz.com (vacations) </li></ul><ul><li>E-commerce sites </li></ul><ul><li>Support sites (rate this answer) </li></ul>
    25. 25. Feedback? Where else… <ul><li>Forums (your forum or someone else’s) </li></ul><ul><li>Blogs (your blog or someone else’s) </li></ul><ul><li>Surveys (Surveymonkey.com) </li></ul><ul><li>Polls (Widgets can be added to any site) </li></ul>
    26. 26. Where would you find: Social Network Sites? <ul><li>Facebook (40-55 is fastest growing demographic group, Linked by schools) </li></ul><ul><li>Linkedin (professional site, Linked by resume) </li></ul><ul><li>MySpace (most popular for musicians) </li></ul><ul><li>Profile pages are key! </li></ul><ul><li>Linking is your strategy… </li></ul>
    27. 27. Where would you find: Communities/Forums? <ul><li>Communities are networks </li></ul><ul><li>People have come together because of a common interest </li></ul><ul><li>They are found everywhere interaction is allowed (YouTube, Support sites, Facebook, Linkedin groups, Mini Cooper fans, Legos website, Sprout Online and parenting sites…) </li></ul><ul><li>Forums enable people to ask questions and reach others by answering questions </li></ul><ul><li>They have taken place of customer service people for products of technical natures (computers) </li></ul>
    28. 28. What is a blog? <ul><li>Online journal </li></ul><ul><li>Reverse chronological order </li></ul><ul><li>Written in more personable approach </li></ul><ul><li>Personal, Professional, and Organizational blogs exist </li></ul><ul><li>Easy to start one </li></ul><ul><li>Ideal for those who love to write and can do so at a consistent pace (3-4x/week or more) </li></ul>
    29. 29. How do Blogs work? <ul><li>Strategy: </li></ul><ul><ul><li>Linkages </li></ul></ul><ul><ul><li>Keywords </li></ul></ul><ul><ul><li>Popular issues, topic, question, answer </li></ul></ul><ul><ul><li>Creates personality for a product/ service/ organization </li></ul></ul><ul><ul><li>Helps people connect and relate to you </li></ul></ul><ul><ul><li>Reaches consumers at an emotional level </li></ul></ul>
    30. 30. Where would you find: Blogs? <ul><li>Google your favorite hobby, an organization or industry, or common questions and scroll down the search page until you reach an address that looks bloggish… </li></ul><ul><li>Wordpress.com </li></ul><ul><li>Blogger.com </li></ul><ul><li>Blogspot.com </li></ul><ul><li>Activerain.com </li></ul><ul><li>Typepad.com </li></ul>
    31. 31. Microblog <ul><li>Twitter (most common) </li></ul><ul><ul><li>Popular among news/media industries </li></ul></ul><ul><ul><li>Helps spread word fast, crisis announcements </li></ul></ul><ul><ul><li>Links people together with common interests </li></ul></ul><ul><ul><li>What is it? </li></ul></ul><ul><ul><li>A post of 140 characters or less that can be texted or entered by a user online at twitter.com </li></ul></ul><ul><ul><li>Answers the question: ? </li></ul></ul><ul><ul><li>People choose to receive it and you can accept them </li></ul></ul><ul><ul><li>People find you because they are searching for a keyword you use in your posts </li></ul></ul>
    32. 32. Where would you find: Vlogs? <ul><li>YouTube (most popular) </li></ul><ul><ul><li>Videos are transferred from digital cameras, DVD, VHS tapes, and placed on social network sites, YouTube, Websites, Blogs, and in Wikipedia </li></ul></ul><ul><ul><li>Great for marketing anything because it creates a face and can have great Virality </li></ul></ul>
    33. 33. Podcasts <ul><li>Audio recordings </li></ul><ul><ul><li>Can be posted on a website or blog </li></ul></ul><ul><ul><li>Can be downloaded to an Ipod and listened to whenever ready </li></ul></ul><ul><ul><li>Can be listened to from a desktop computer online </li></ul></ul>
    34. 34. Where would you find: Wiki’s <ul><li>Wikipedia </li></ul><ul><li>Some organizations have their own wiki’s on their website </li></ul><ul><ul><li>User generated content </li></ul></ul><ul><ul><li>Several experts create shared meaning of a word, phrase, topic or person’s name </li></ul></ul><ul><ul><li>Include links to other sites, videos, and anything web-based that supports their content </li></ul></ul>
    35. 35. Your Holistic Web Presence…
    36. 37. Social Media and Your Business <ul><li>Further Trainings Available in the Following Topics: </li></ul><ul><li>Brand yourself on the web through the use of social networks and blogging </li></ul><ul><li>Learn the culture of the Web 2.0 world </li></ul><ul><li>Research and connect with your niche market </li></ul><ul><li>Help you overcome the fears of the Web 2.0 technology </li></ul><ul><li>Examine social media tools being used by professional and large corporations </li></ul><ul><li>Learn the importance of links and how to strategically create links </li></ul><ul><li>Develop a social media marketing plan THANK YOU! </li></ul><ul><li>www.stephaniejacques.com </li></ul>
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