Publishing new style

Professioneel bemoeial , Adviseur , Ondernemer , Trainer , spreker , Online marketeer , nieuwe media in recruitment, personal brand.nl, Marketingfacts , Recruitmentmatters , Hrlog , RecTec , Netwerker, Digitaal-Werven, Media Plaza , ING, Staffplanning, Tempo-Team, Ilse media, 227 Search, Ebbinge, Broadbean, ARA, Rhinofly, IPAN, Levensgenieter .

What is technology? And what's history?

Web 2.0

Web 2.0 Shift happens

Social media

Sociaal networks are old

Book clubs

Online social media tools are new

Sociale media share Stories Photos Videos

Sociale media share Bookmarks Audio

Sociale media share Experiences Friends & relations Knowledge

Sharing = multiplying Viral potential

A world of niches The internet isn't a mass medium, it's a big collection of niches

Information overload

Filters

Big business

Search rules

Social ranking will rule Again!

So personal brands will rule

So publishers Think simple Do what you do best and link to all the rest

Build communities

Integrate

Stimulate

Buzz

Short term – quick wins

Buzz before publish

For all authors and books Basic info

Reviews Best selling sites per book type (Bol, Amazon, Managementboek) Stimulate reviews (mail buyers you know) Give away promo books to reviewers

Twitter Search twitter for 'just bought' Search twitter for 'subject' Give away promo books (and ask reviews)

Bloggers Build a relationship with bloggers

Build social networks

Longer term

Build your own online book clubs Or join (invest in) existing ones Your own networks

Personal branding Brand yourself in your niche Or Get personal brands to help you out

The end