Nebraska Rural Institute Create a Winning Podcast - 2007

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This is the presentation that was used during the Nebraska Rural Institute in Holdrege, Nebraska

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  • Nebraska Rural Institute Create a Winning Podcast - 2007

    1. 1. Podcasting Across Nebraska Make a Winning Podcast Partnership for Rural Nebraska Nebraska Rural Institute September 18, 2007
    2. 2. What is Podcasting? <ul><li>Web-based form of broadcasting </li></ul><ul><ul><li>Download a media file to a computer and/or a portable media player and listen to content ! </li></ul></ul><ul><li>iPod + Broadcasting = Podcasting </li></ul>IMPORTANT NOTE: Podcasts can be downloaded onto PDAs, cell phones and MP3 players other than Apple iPods.
    3. 3. What is Podcasting? <ul><li>Allows users to listen to exactly what they want, when they want, and where they want. </li></ul><ul><li>Subscription based </li></ul><ul><ul><li>Updates are automatically downloaded to your computer using software capable of reading RSS feeds </li></ul></ul><ul><ul><li>Most podcasts are free……..some cost money! </li></ul></ul>
    4. 4. Finding Podcasts <ul><li>Google or Yahoo! </li></ul><ul><li>Podscope - www.podscope.com </li></ul><ul><li>Podcast Directories </li></ul>
    5. 5. Why Podcasting? <ul><li>Provides up-to-date information </li></ul><ul><li>Brings information to life </li></ul><ul><li>Useful for those that multi-task </li></ul><ul><ul><li>70% of people listen to podcasts on their desktops while they are multi-tasking </li></ul></ul><ul><li>New audiences </li></ul>
    6. 6. All kinds of applications <ul><li>Tourism </li></ul><ul><ul><li>Dublin </li></ul></ul><ul><li>Community </li></ul><ul><ul><li>Davis Downtown </li></ul></ul><ul><li>Politics </li></ul><ul><ul><li>Barack Obama </li></ul></ul><ul><li>Religion </li></ul><ul><ul><li>God’s iPod </li></ul></ul><ul><li>Education </li></ul><ul><ul><li>Grammar Girls </li></ul></ul><ul><li>Hobbies </li></ul><ul><ul><li>SimpleArts </li></ul></ul><ul><li>Training </li></ul><ul><ul><li>Manager Tools </li></ul></ul>
    7. 7. Podcatching <ul><li>Need a podcatcher or podcast aggregator </li></ul><ul><ul><li>Software to find and subscribe to podcasts </li></ul></ul><ul><ul><ul><li>Apple iTunes – www.apple.com/itunes </li></ul></ul></ul><ul><ul><ul><li>Doppler – www.dopplerradio.net </li></ul></ul></ul><ul><ul><ul><li>iPodder Lemon – ipodder . sourceforge .net </li></ul></ul></ul><ul><ul><ul><li>iPodderX – ipodderx .com/ </li></ul></ul></ul><ul><li>The list goes on and on! </li></ul>
    8. 8. Podcasting Questions <ul><li>How do I create a podcast? </li></ul><ul><li>What equipment do I need? </li></ul><ul><li>How do I publish? </li></ul>
    9. 9. Podcast Creation <ul><li>Planning </li></ul><ul><ul><li>Develop storyboard </li></ul></ul><ul><ul><li>Content outline </li></ul></ul><ul><ul><li>Video, photos, graphics, etc. </li></ul></ul><ul><li>Assembling </li></ul><ul><ul><li>Record audio </li></ul></ul><ul><ul><li>Add photos/graphics/video </li></ul></ul><ul><ul><li>Add music </li></ul></ul><ul><ul><li>Edit </li></ul></ul><ul><ul><li>Save file </li></ul></ul><ul><ul><ul><li>mp3, m4a, mp4, m4v, pdf </li></ul></ul></ul><ul><li>Publishing </li></ul><ul><ul><li>Create an XML feed </li></ul></ul><ul><ul><li>Upload file to server </li></ul></ul><ul><ul><li>Submit to podcatcher </li></ul></ul>
    10. 10. Podcast Content <ul><li>Select appropriate content </li></ul><ul><ul><li>Keep it simple </li></ul></ul><ul><ul><li>Narrow the focus </li></ul></ul><ul><li>Determine your goal and purpose </li></ul><ul><ul><li>Introduce a new concept </li></ul></ul><ul><ul><li>Motivate a change in behavior </li></ul></ul><ul><ul><li>Inform </li></ul></ul><ul><li>Design your content </li></ul><ul><ul><li>Frame it into a problem or challenge </li></ul></ul><ul><ul><li>Time Frame - depends on content </li></ul></ul><ul><ul><li>Convey passion, enthusiasm and excitement </li></ul></ul>
    11. 11. Podcasting Hardware <ul><li>Beginning podcasters </li></ul><ul><ul><li>MacBook/PC </li></ul></ul><ul><li>More serious podcasters </li></ul><ul><ul><li>Microphone and/or </li></ul></ul><ul><ul><li>Digital recorder </li></ul></ul><ul><ul><li>Audio editing equipment and software </li></ul></ul><ul><ul><li>Headphones </li></ul></ul>Source: O’Reilly Digital Media
    12. 12. Podcasting Software <ul><li>Macs </li></ul><ul><ul><li>GarageBand/IMovie </li></ul></ul><ul><ul><ul><li>www.apple.com/ </li></ul></ul></ul><ul><ul><li>Final Cut Express </li></ul></ul><ul><li>PC’s </li></ul><ul><ul><li>Audacity </li></ul></ul><ul><ul><ul><li>http://audacity. sourceforge .net/download </li></ul></ul></ul><ul><ul><li>Windows Movie Maker </li></ul></ul><ul><ul><ul><li>Available on PC’s with Windows XP </li></ul></ul></ul><ul><ul><li>Converter – one example </li></ul></ul><ul><ul><ul><li>http://www.imtoo.com/ipod-movie-converter.html </li></ul></ul></ul><ul><ul><li>Adobe Audition and/or Premier </li></ul></ul><ul><li>Photo editing software </li></ul><ul><ul><li>Irfanview </li></ul></ul><ul><ul><li>Photoshop or Photoshop Elements </li></ul></ul>The list of software is endless. These are free or low-cost.
    13. 13. Saving Files <ul><li>Expert Settings </li></ul><ul><ul><li>Save as .mov </li></ul></ul><ul><ul><li>Settings </li></ul></ul><ul><ul><ul><li>Compression Type - H.264 </li></ul></ul></ul><ul><ul><ul><li>Quality - Best </li></ul></ul></ul><ul><ul><ul><li>Encoding mode - multi-pass </li></ul></ul></ul><ul><ul><ul><li>Dimensions - 720 x 480 (Current) </li></ul></ul></ul><ul><ul><ul><li>Rate - 48,000 kHz </li></ul></ul></ul><ul><ul><ul><li>Size - 16-bit </li></ul></ul></ul>
    14. 14. Publishing Podcasts <ul><li>SFTP Server or Secure Web Host </li></ul><ul><li>Need a secure FTP program </li></ul><ul><ul><li>WinSCP or FUGU </li></ul></ul><ul><li>Create XML feed </li></ul><ul><ul><li>Using notepad, or a text editor </li></ul></ul><ul><ul><li>OR </li></ul></ul><ul><li>Free/low cost hosting </li></ul><ul><ul><li>Podbean.com </li></ul></ul><ul><ul><li>Podomatic.com </li></ul></ul><ul><ul><li>Godaddy.com </li></ul></ul><ul><ul><li>Libsyn.com </li></ul></ul>
    15. 15. Marketing Podcasts <ul><li>Similar to marketing Web pages </li></ul><ul><ul><li>Meta data </li></ul></ul><ul><ul><li>Keywords </li></ul></ul><ul><ul><li>Tags </li></ul></ul><ul><li>Web sites, blogs, e-mail, listservs </li></ul><ul><li>Submit to podcast directories and podcatchers </li></ul><ul><li>Affiliate marketing </li></ul><ul><ul><li>Link to other sites </li></ul></ul><ul><li>Press releases </li></ul><ul><ul><li>Newspapers </li></ul></ul><ul><ul><li>Online press release directories </li></ul></ul>
    16. 16. Podcasting Web Sites <ul><li>Podcasting Across Nebraska </li></ul><ul><ul><li>http: //technologiesacrossnebraska . unl . edu/scripts/display . cgi ? section=Podcasting +Across+Nebraska </li></ul></ul><ul><li>Podcasting Tools </li></ul><ul><ul><li>http://www. podcasting-tools .com/ </li></ul></ul><ul><li>Apple iTunes Podcast </li></ul><ul><ul><li>http://www.apple. com/itunes/store/podcasts .html </li></ul></ul><ul><li>Yahoo Podcasts – Getting Started </li></ul><ul><ul><li>http: //podcasts .yahoo.com/start </li></ul></ul><ul><li>Libsyn </li></ul><ul><ul><li>http://www. libsyn .com/index. php ?&mode=logout&message = </li></ul></ul><ul><li>Podcast Alley </li></ul><ul><ul><li>www.podcastalley.com </li></ul></ul><ul><li>Pod Bean </li></ul><ul><ul><li>http: //podbean .com/ </li></ul></ul><ul><li>Podomatic </li></ul><ul><ul><li>http://www. podomatic .com/ </li></ul></ul><ul><li>iPodder </li></ul><ul><ul><li>www. ipodder .org </li></ul></ul><ul><li>Podcasting News </li></ul><ul><ul><li>www. podcastingnews .com </li></ul></ul><ul><li>Podscope </li></ul><ul><ul><li>www. podscope .com </li></ul></ul>
    17. 17. Podcasting Resources <ul><li>Apple </li></ul><ul><li>– www.apple.com </li></ul><ul><li>Podcasting Overview </li></ul><ul><ul><li>Campbell Gardner. “There’s Something in the Air” EDUCAUSE Review, vol. 40, no. 6 November/December </li></ul></ul><ul><ul><ul><li>www.educause.edu/ir/library/pdf/ERM0561.pdf </li></ul></ul></ul><ul><li>Podcasting (from Wikipedia) </li></ul><ul><ul><li>en. wikipedia . org/wiki/Podcasting </li></ul></ul><ul><li>Secrets of Podcasting </li></ul><ul><ul><li>Bart Farkas </li></ul></ul><ul><li>Podcast Solutions </li></ul><ul><ul><li>Michael Geoghegan and Dan Klass </li></ul></ul><ul><li>Profcast </li></ul><ul><ul><li>www.profcast.com </li></ul></ul><ul><li>Podcast Maker </li></ul><ul><ul><li>www.potionfactory.com </li></ul></ul>
    18. 18. Connie Hancock - [email_address] Leslie Crandall – [email_address]

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