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Email Remarketing For Profit
 

Email Remarketing For Profit

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This is from a short talk I gave at eWeb Marketing recently. The slides discuss two key tactics for increasing conversions with email remarketing and share real world example campaigns I've seen work ...

This is from a short talk I gave at eWeb Marketing recently. The slides discuss two key tactics for increasing conversions with email remarketing and share real world example campaigns I've seen work well from customers and around the web.

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Email Remarketing For Profit Email Remarketing For Profit Presentation Transcript

  • EMAIL MARKETING FOR PROFIT Chris Hexton Co-founder, Vero 0422 723 190
  • EMAIL MARKETING FOR PROFIT Who am I?Co-founder of email remarketing software Vero(getvero.com).- Hundreds of businesses- Run an email marketing blog- Exposure to a wide variety of campaigns- Love helping businesses improve their emails! (02) 8005 1556 / chris@getvero.com
  • EMAIL MARKETING FOR PROFIT What is email remarketing?Email remarketing is also known as ‘lifecycle emailmarketing’.Email remarketing is essentially delivering the rightmessage at the right time to the right customer. (02) 8005 1556 / chris@getvero.com
  • EMAIL MARKETING FOR PROFIT Why do email remarketing?Understanding where customers are in your funnelhelps you deliver better messages.This gives customers more value.This increases your conversions. (02) 8005 1556 / chris@getvero.com
  • EMAILMARKETINGFOR PROFIT Why do email remarketing? (02) 8005 1556 / chris@getvero.com
  • EMAIL MARKETING FOR PROFIT Our focus todayPractical content!1. How to setup a 30 day drip email course thateducates your customers and turns leads intoconversions.2. How to increase activation, upgrades and repeatsales using email remarketing. 5 (02) 8005 1556 / chris@getvero.com
  • EMAILMARKETING Drip course: the conceptFOR PROFIT behind it Education = Marketing (02) 8005 1556 / chris@getvero.com
  • EMAIL MARKETING FOR PROFIT Drip course: the goalEducating customers moves them along the buyer’sjourney. (02) 8005 1556 / chris@getvero.com
  • EMAIL MARKETING FOR PROFIT Drip course: an outlineSeries of 5-8 emails over 30 days.The emails begin by educating your customers -providing genuinely useful content.At select points in the series you ‘sell’ your productbut always in the context of the course and always byreferencing the great content you’re providing. (02) 8005 1556 / chris@getvero.com
  • EMAILMARKETINGFOR PROFIT Drip course: fears 8 emails? (02) 8005 1556 / chris@getvero.com
  • EMAILMARKETINGFOR PROFIT Drip course: fears 8 emails? Just 0.4% (02) 8005 1556 / chris@getvero.com
  • EMAIL MARKETING FOR PROFIT Drip course: case studyWe use this strategy at Vero.Day 1. Action Items For Improving Your Conversions Using EmailDay 3. Three Quick Wins To Improve Your Conversions With EmailDay 7. The Email Copy That Increased Overall Sales By 12%Day 12. Using Conversion Tracking and Customer Profiles EffectivelyDay 16. Remarket Your Newsletters And Drive Real ConversionsDay 22. A Follow-up Email That Actually WorksDay 26. Three Creative Campaigns You Are Missing Out OnDay 30. Sources For Continued Education On Email Remarketing (02) 8005 1556 / chris@getvero.com
  • EMAILMARKETINGFOR PROFIT Drip course: case study (02) 8005 1556 / chris@getvero.com
  • EMAIL MARKETING FOR PROFIT Drip course: things to noteTrack conversions from your course. This isimportant.Use a single call to action in any emails with salescontent.Talk with your own style, be personable.Don’t just talk about all the things your softwaredoes. (02) 8005 1556 / chris@getvero.com
  • EMAILMARKETING Drip course: conversionsFOR PROFIT tracking (02) 8005 1556 / chris@getvero.com
  • EMAILMARKETINGFOR PROFIT Drip course: getting signups (02) 8005 1556 / chris@getvero.com
  • EMAILMARKETINGFOR PROFIT Drip course: getting signups (02) 8005 1556 / chris@getvero.com
  • EMAILMARKETINGFOR PROFIT Drip course: getting signups Give something away You’re the expert (02) 8005 1556 / chris@getvero.com
  • EMAIL MARKETING FOR PROFIT Drip course: Action item(s)1. Setup a series of 5-8 emails over 30 days.2. Begin capturing emails on your homepage anddedicated landing pages.3. Give away something to boost subscriptions.4. Ensure you track conversions and tweak content asnecessary. 20 (02) 8005 1556 / chris@getvero.com
  • EMAIL MARKETING Remarketing: the concept FOR PROFIT behind itA customer who enters the funnel is not always acustomer who buys.Examples:- Signs up for a webinar- Starts a free trial- Enters a competition- Adds products to their cart 16 (02) 8005 1556 / chris@getvero.com
  • EMAILMARKETING Remarketing: the conceptFOR PROFIT behind it The right messagecan make all the difference 20 (02) 8005 1556 / chris@getvero.com
  • EMAILMARKETINGFOR PROFIT Remarketing: the goal (02) 8005 1556 / chris@getvero.com
  • EMAILMARKETINGFOR PROFIT Remarketing: where to begin Know your funnel (02) 8005 1556 / chris@getvero.com
  • EMAIL MARKETING FOR PROFIT Remarketing: a basic example Sign up Install JS Subscribe Sharefor free trial code (02) 8005 1556 / chris@getvero.com
  • EMAIL MARKETING FOR PROFIT Remarketing: a basic example Sign up Install JS Subscribe Sharefor free trial code (02) 8005 1556 / chris@getvero.com
  • EMAIL MARKETING FOR PROFIT Remarketing: a basic exampleSetup an extremely basic email that nudges peoplepast this ‘roadblock’.Just like before:- Track conversions from your course. This isimportant.- Use a single call to action in any emails with salescontent.- Talk with your own style, be personable.- Don’t just talk about all the things your softwaredoes. (02) 8005 1556 / chris@getvero.com
  • EMAILMARKETINGFOR PROFIT Remarketing: Example #1 Hi there, Im Lauren, a co-founder of Flightfox. Just getting in touch because I noticed you didnt launch your flight contest. I know paying for flight search is unusual, so to convince you that our experts get better results, were willing to pay half of your finderss fee. Redeem this Offer Now Q. Why on earth would you pay for flight search? A. Because our Experts, Save 27% on average for international flights Know all the tricks of the flight industry Can answer any question youve ever wondered about flying Q. What if the Experts dont beat the best price youve already found? A. We refund the fee if our experts cant beat your best price. Not only your best price, but your best price less the finders fee. Q. Cant you find the best flights yourself? A. Maybe, if youve spent years in the flight industry. Otherwise, youll be amazed at what our experts can do. Many use tools and systems otherwise unknown to the general public. They can even save you thousands if you are fully flexible. Launch Your Contest (links directly to their contest) If you still have any questions or concerns, just reply to this email. Happy Travels :) Lauren & The Flightfox Team If your inbox is overflowing, you can unsubscribe. (02) 8005 1556 / chris@getvero.com
  • EMAILMARKETINGFOR PROFIT Remarketing: Example #2 Hey there, I’m Brennan, the guy behind Planscope. I hope you’re enjoying your trial, but more importantly, that you’ve begun to see how Planscope can positively boost your consulting business! For the next few weeks, I’m offering a one-on-one guided tour of Planscope. The fact is I’m a product owner, but I’m first a consultant. I’ve freelanced for five years now, and I wanted to build a product that would make my life easier (and hopefully make me more money.) And it’s paid off. My latest contract is at TWICE the rate I had a year ago, and my client loves that they can login to Planscope and see exactly where their money’s being spent at any time – even though I’m not the cheapest guy on the block. Are you interested? If so, simply reply to this message, and we’ll figure out a time where I can learn more about your business and walk you through Planscope and it’s features. I prefer Skype, but I’m open to alternatives. Cheers, and have a great day! Brennan Dunn at Planscope (02) 8005 1556 / chris@getvero.com
  • EMAILMARKETINGFOR PROFIT Remarketing: Example #2 (02) 8005 1556 / chris@getvero.com
  • EMAIL MARKETING FOR PROFIT Remarketing: Example #4 Hi, Youre two days into your HitTail trial and we arent seeing any traffic from your website to our servers. Let us help you install your code!HitTail.co The code is below; you can paste it into your website template immediately above the closing </body> tag. The important thing is that the code appears on every page of your site.m TRACKING CODE We have a simple 80-second video on how to install the code here: http://www.hittail.com/faq/video-install.html And if youre using blogging software we have easy to follow instructions here: http://www.hittail.com/faq/blogs.html But if you dont know how to do this let us know by replying toEvery day for 5 this email and we can handle it for you for free. The minute this code is installed well begin collecting data, and well have keyword suggestions for you in no time that will grow your websitesdays! traffic. Best regards, Rob & The HitTail Team To unsubscribe from these important reminders click here (02) 8005 1556 / chris@getvero.com
  • EMAILMARKETINGFOR PROFIT (02) 8005 1556 / chris@getvero.com
  • EMAIL MARKETING FOR PROFIT Remarketing: Action item(s)1. Ensure you are tracking customers along yourfunnel. Find the point with the highest drop-off.2. Setup a simple, personable email 24 hours aftercustomers fall from this step.3. Measure the results and A/B test this email untilyou can’t live without it! 35 (02) 8005 1556 / chris@getvero.com
  • EMAILMARKETINGFOR PROFIT Conclusion Email can be your secret weapon (02) 8005 1556 / chris@getvero.com
  • EMAIL MARKETING FOR PROFIT ConclusionStart sending remarketing emails today, they reallywork!Don’t get stuck worrying about what will / won’twork: test something and iterate until you’re making10%+ from these emails.It’s good for your customers and it’s great for you. (02) 8005 1556 / chris@getvero.com
  • EMAIL MARKETING FOR PROFIT Further resourcesPatrick McKenzie’s lifecycle email marketing course:- Hours of video- Real-world examples- Pays for itself in 2-5 conversions!training.kalzumeus.comVero blog:- Constant updates and ideas based on customersuccess stories- Practical guides just like these slidesblog.getvero.com 40 (02) 8005 1556 / chris@getvero.com
  • EMAIL MARKETING FOR PROFIT BONUS + Get in touchFor attending this course we want to offer you a 30%discount on our software for the first six months. Usethe coupon code EMAILROCKS when you subscribe atgetvero.com.We love to share our knowledge and email marketingexpertise so, if you want a demo or are keen to learnmore, get in touch via:support@getvero.com(US) +1 650 843 9866(AUS) +61 02 8005 1556 (02) 8005 1556 / chris@getvero.com
  • EMAILMARKETINGFOR PROFIT Questions? Questions? (02) 8005 1556 / chris@getvero.com
  • EMAILMARKETINGFOR PROFIT Activity: any examples? Who is already doing this? (02) 8005 1556 / chris@getvero.com