America on Energy Issues l Chevron LinkedIn Group Discussion

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Find out what Chevron's LinkedIn Group members think about increasing oil and natural gas development in the U.S.

The report aims to provide an overall snapshot of group opinion expressed in the discussion as
well as insight into the group’s dynamics through commenter demographic analysis.

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America on Energy Issues l Chevron LinkedIn Group Discussion

  1. 1. America on Energy IssuesA LinkedIn Group Discussion AnalysisOctober 2012
  2. 2. Overview and Methodology DISCUSSION: Seventy percent of voters in the U.S. favor more oil and natural gas development, saying that it would provide major benefits to the nation, including more U.S. jobs.* What is your opinion? If you are outside the U.S., please share your insights on what you’re seeing in other countries, as well. Tell us what you think. Ongoing discussion can be found at: http://linkd.in/Nck4aG© 2012 Chevron *Report referenced: API Opinion Poll “What America is Thinking on Energy Issues,” January 2012, updated August 2012 and posted at: http://www.api.org/news-and-media/news/newsitems/2012/ aug-2012/71-percent-of-voters-favor-more-oil-and-natural-gas-development.aspx. Reproduced courtesy of the American Petroleum Institute. LinkedIn discussion data as of September 25, 2012. 2
  3. 3. Overview and MethodologyThis is one of the most popular discussions on the Chevron LinkedIn Group Page. Tocreate this report, all of the responses were read and categorized, and informationabout the commenters was compiled from their public LinkedIn profiles*. The reportaims to provide an overall snapshot of group opinion expressed in the discussion aswell as insight into the group’s dynamics through commenter demographic analysis. 136 52 total comments unique commenters© 2012 Chevron *Member quotes and profile images used with their permission. 3
  4. 4. Response BreakdownCommenters Who Agreed or Disagreed Support More Oil & Popular Commenter Reasons for Agreeing 96% Natural Gas Development Oppose More Oil & 4% Natural Gas Development 26% Energy Independence 24% Jobs and EconomyPopular Mentioned Results of Investment 11% Bridge to Alternatives 3 Improve National Security 5 Improve Infrastructure 5 Decrease National Debt© 2012 Chevron 4
  5. 5. Response AnalysisThe majority of discussion participants emphatically agreed with the seventy percent ofAmerican voters that favor an increase in oil and natural gas development in the UnitedStates. Energy independence, job creation and economic stimulus were the top reasonscommenters gave for supporting the increase. Many commenters also said that theimmediate development of oil and natural gas should be a short-term solution to bridgethe gap while alternative energy sources are cultivated for the long-term. 70 % of American voters favor an increase in oil and natural gas development in the U.S.© 2012 Chevron 5
  6. 6. Response Analysis 24 The majority of these comments expressed the need for stronger leadership on energy policy as well as frustration with perceived bureaucratic barriers preventing America’s energy independence. Many requested that resources mined in the U.S. be used domestically. Contributers also mentioned that investing in the development of oil and natural gas could make the U.S. a more secure nation, lead to an improvement in the comments specifically country’s infrastructure and decrease the national debt. referenced politics or political figures© 2012 Chevron 6
  7. 7. Response Analysis 10 These comments expressed support for the project and disappointment that it was rejected by President Obama on January 18, 2012. Commenters viewed the rejection of the Keystone XL Pipeline Project as a missed opportunity for a job creation and reduction in foreign oil demand. The Keystone XL Pipeline was directly mentioned ten times x Some comments also connected the rejection of Keystone XL to higher fuel prices. In API’s updated August 2012 version of “What America is Thinking on Energy Issues,”* 75% of registered voters polled supported the development of the Keystone XL Pipeline. throughout March 2012© 2012 Chevron *http://www.api.org/~/media/Files/News/2012/12-August/What%20America%20Is%20Thinking%20on%20Energy%20Issues%20August%2014%202012.ashx 7
  8. 8. Response Analysis “ The advantages of being in command of our own destiny when compared to what happens when we rely on others isn’t hard to support. The industry “ As a country, we have to take advantage of this point in time to build our energy independence, create new infrastructure, become an exporter versus importer of energy, and provide our Ron Fort is having an honest discussion with Charlie citizens and others around the world quality Danielson the public and improving the best employment opportunities that re-invigorate “ practices and correcting bumps in every economy it is involved with. * the road when the occur. We have an opportunity to keep folks working, invest in our future, provide energy security for our kids, and build “ needed infrastructure. * “ I also think that it doesn’t matter how much we expand if we export it to foreighn markets. We need to keep it here in the States and get our prices “ As someone who lost his job on Keystone after Obamas delay in December, this subject hits hard. I agree with promoting alternative energies but that is a long-term strategy, and Richard down which will drive Jim we need to address our fossil fuel needs now to “ “ Satterfield Grindinger economic growth. * slow down our fiscal free fall. * MBA, PMP “ It looks like one of the hurdles we need to cross over for energy independence is maintaining and “ growing our ability to refine crude oil. * Chet McBroom© 2012 Chevron *All linked comments featured in the report have been condensed from original. Member quotes and profile images used with their permission. 8
  9. 9. Individual Commenter DemographicsEducation Gender 6% 36% 32% 33% 36% 94% Male Female 32% 31% Approximate Commenter Age Bachelors Degree 8 55-65 14 Masters Degree or Higher Other or Not Reported 45-55 17 Age 35-45 10 25-35 5 0 5 10 15 20 Number of Commenters© 2012 Chevron 9
  10. 10. Group Commenter DemographicsTop United States Breakout Top CountriesPA 2OH 2IL 2FL 2 92% USAAR 2 2% CanadaWA 3 2% IndiaCO 3 2% PeruLA 5 2% RomaniaTX 9CA 9 0 2 4 6 8 10© 2012 Chevron 10
  11. 11. Group Commenter Demographics Top Industries Commenter Frequency 25 Oil and Energy 42 people 1 to 3 commented times 4 Financial Services 3 Information Technology & Services 5 3 Machinery 2 2 Aviation & Aerospace Renewables & Environment people commented 4 to 6 times 3 people 7 to 9 commented times 2 people 10 or more commented times© 2012 Chevron 11
  12. 12. External PerspectivesThe following data and resources are meant to provide additional and updatedcontext for the Chevron LinkedIn Group Discussion as well as serve as pointsof comparison for the members’ overall responses about oil and natural gasdevelopment in the United States. This is for illustration purposes only and doesnot reflect Chevron’s opinion on this topic in any way.© 2012 Chevron 12
  13. 13. External Perspectives: Keystone XL Pipeline From Gallup’s 2012 Environmental Survey*Americans’ Views About Whether the U.S. Government Should Approve of the Keystone XL PipelineResults: Yes, should No, should not No opinion 29% 9% 10% 35% 38% 14% 14% 19% 57% 81% 51% 44% National Adults Republicans Independents Democrats© 2012 Chevron * Copyright © 2012 Gallup, Inc. All rights reserved. The content is used with permission; however, Gallup retains all rights of republication. Results for this Gallup poll are based on telephone interviews conducted March 8-11, 2012, with a random sample of 1,024 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia. For results based on the total sample of national adults, one can say with 95% confidence that the 13 maximum margin of sampling error is ±4 percentage points.
  14. 14. External Perspectives: Keystone XL Pipeline From Gallup’s 2012 Environmental Survey*From what you know and have read, do you think the U.S. government should or should not approve thebuilding of this pipeline?Results: Yes, should No, should not No opinion 21% 25% 15% 32% 38% 11% 16% 14% 68% 61% 52% 48% Midwest South West East© 2012 Chevron * Copyright © 2012 Gallup, Inc. All rights reserved. The content is used with permission; however, Gallup retains all rights of republication. Results for this Gallup poll are based on telephone interviews conducted March 8-11, 2012, with a random sample of 1,024 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia. For results based on the total sample of national adults, one can say with 95% confidence that the 14 maximum margin of sampling error is ±4 percentage points.
  15. 15. External Perspectives: Additional ReadingWhite House: EnergyOn the Issues: Senate FreshmanThe New York Times: U.S. Inches Toward Goal of Energy Independenceby Clifford Krauss and Eric LiptonMarch 22, 2012The Washington Post WonkBlog: True oil independence is an unrealistic dreamby Brad PlumerMay 10, 2012U.S. News Opinion On Energy: The Oil and Gas Industry Fuels the Economy, Not Just Our Carsby Pete SeppAugust 16, 2012Pew Research Center: For Voter’s It’s Still the EconomySeptember 24, 2012NPR Blog: Energy Perception And Policy Realityby Sheril KirshenbaumOctober 15, 2012The Washington Post: Race for president: Where the candidates stand on energyby Dan Balz and Steven MufsonOctober 13, 2012© 2012 Chevron 15

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