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  • 1. Why Mobile?
  • 2. Mobile In India What’s ExpectedCurrent Reality What’s Changing To Change Mobile Internet >800Mn phones Better cheaper mobile expected to beat PC(~600Mn unique users) handsets & tablets Internet usage in 2012 Mobile Searches>60Mn Mobile Internet Decreasing data costs & expected to beat PC Users better speeds searches in 2012 iOS + Android data Increased shipments of usage will exceed all >25Mn smartphones smartphones other mobile devices by 2012
  • 3. Mobile Vs. Other Media 812 Million active Mobile Users 151 Million active TV Houselhold 100 Million active Internet UsersPenetration of mobiles much more than other media
  • 4. Mobile Consumption PatternsSource: InMobi, Decision Fuel - Mobile Media Consumption Research 30-40% of Media Consumed by TG is on the Mobile!
  • 5. How Mobile Media Gets Consumed Today Apps 35mn Mobile Internet 60mn Messaging 250mn Voice 350mn 6
  • 6. Content Choices Teens & Sub Teens (10-16 Years) Sports Gaming Messaging/SNS, Beauty/ Music, Fitness Astrology College Goers Cricket Young Adults Devotional (17-24 Years) Bollywood (25-35 Years) News & Jokes & Shers Mobile Videos Information Contesting ClassifiedsSource: Affle 2010 consumer research 7
  • 7. Why is mobile relevant?Device is very personal Lifestyle OrientedImmediate needs can Ease of Targeting be catered Targeting Possibilities 79% of smartphone Handset/Age/consumers use phones Gender/Location/to help with shopping Interest areas/etc Active Communication Under Initiated Medium medium Enables effective & Users within reach 24*7 interactive engagements with users Engagements - Click to Call, Click to WAP, Click Ad features – Helps to SMS, Add to brands connect with a Calendar, Download vast user base Video ringtone etc.
  • 8. Add a mobile leg to your campaign with…
  • 9. About Affle Background Keys Strengths Singapore Mobile Technology Headquartered Smart DevelopmentMedia Company started in 2006 Mobile AdvertisingBusiness Operations – Enablement & Sales India, Thailand, Singapore, UK, Indonesia, US Partnerships with key players in industry Successfully built mobile media eco- Understanding of user system behavior and engagement on MobileSmart Media For Smarter screens – Our Biggest Expertise 10
  • 10. Affle| Mobile Advertising Touchpoints MOBILE MOBILE VOICE MESSAGING INTERNET APPLICATIONS Ripple Affle Digital Ad Affle Digital Ad SMS2.0 Live Solutions – Solutions – Branded Mobile Branded Voice Applications PortalsAffle Digital Ad Solutions –Branded Mobile Internet Destinations
  • 11. Next Generation Rich Media And Video Ad Network
  • 12. What is Ripple? Integrated across all A ‘Smart Ad’ digital screens Network (PC, Mobile, Tablet, Smart TV & more..) Backed by several technologyFocused on Video & innovations to make Rich Media media more meaningful
  • 13. Ripple Value Proposition Differentiated Rich Media Intrusion Formats Minimized Contextual and Mute ads on default.Immersive. Enhanced Bold options to exit appeal. Higher ad. Engagement.Unique Authoring Detailed Suites & Reporting Frameworks Capture engagements.Create-it-yourself rich Get an accurate ROI media ads including estimate. HTML 5 formats
  • 14. Online Video & Rich media Ads vs. Television Ads Agree, 63% Disagree, 21% * * The remaining respondents were Undecided More likely to search for a product for an ad I saw on online video than on a TV Agree, 60% Disagree, 25% * Online video ads are more relevant Agree, 57% Disagree, 22% * More likely to consider buying a product for an ad I saw on online video than on TV 0% 20% 40% 60% 80% 100% Less Distracting, More contextual and a higher likelihood of purchase – Video advertising delivers the goodsSource : Affle –IMRB Online Video Advertising – Attitudes and Trends, Base: 315 Respondents, Market – All India
  • 15. Online Video & Rich Media Ads vs. Other Digital Ads Seen 100% Clicked 80% 56% 55% 60% 34% 32% 26% 40% 16% 20% 0% Streaming Videos Sponsored link on Search Banner Ads Video Ads over 2 Times On user more remembered vs. engagements, video Banner Ads ads even beat SearchSource : IMRB I-Cube Study 2011. Base : 3,900 respondents in 30 cities, Market – India
  • 16. Post viewing engagements with Rich Media & Video 100% 80% 65% 50% 60% 41% 38% 31% 40% 20% 0% Participate in a contesta game orBuy the product on line out forms Play quiz Fill Refer the ad to friends Video advertising suits all categories, as engagement actions suited to varied sectors find acceptance with audiencesSource : Affle –IMRB Online Video Advertising – Attitudes and Trends, Base: 315 Respondents, Market – All India
  • 17. Global Stats%: Interaction Rate - People completing interaction post clickTime: Avg. Dwell Time on the interaction Source: Medialets Mobile Rich Media Benchmarks Q1 2012Source: Opera Software, State of Mobile advertising, Q2 2012 Source: Medialets Mobile Rich Media Benchmarks Q1 2012
  • 18. Some Exciting Ad Formats Cascade With Animation Cascade Mist OFFERS AN EPA-ESTIMATED 35 MILES GAS FREE DRIVING SWITCHES TO GAS PER CHARGE. WHEN ELECTRICITY RUNS OUT*EPA-est. 35-mile range based on 94 MPG(electric); 340-mile range based on 35 MPGcity/40 highway (gas).Actual range varies withconditions. **Based on the national average of 12cents per kWh and 12.9 kwH for a full charge($1.55). Electiricity costs vary. Check with yourprovider for your rates. 18 32 41 50 F F VISIT CHEVY.COM For More Exciting Formats Visit ripple.affle.com
  • 19. Digital Ad Solutions
  • 20. What Are Affle Digital Solutions?
  • 21. What are Affle Digital Solutions?
  • 22. Why Affle Digital Solutions?Providing Customized Solutionsfor brands Generating greater ROI for advertisers and partnersSeamlessly blending technology,content and advertising Building unique brand assets across Mobile Mobile Voice Internet Applications Solutions Destination s
  • 23. Some Campaigns We Activated For Case Studies, please visit our channel www.youtube.com/affletv
  • 24. SMS2.0 Live | Unique User OfferingExciting social networking Interactive rich content of your services on your SMS choice on your SMS screen screen & more & moreExciting services discovery Enhanced Messaging functionalities from your SMS screen Emoticons, Colors, Secret SMS, Timed SMS & & more more
  • 25. SMS 2.0 Live |User Experience- Content Content on SMS2.0 At the time of download, users asked for Live their areas of interest Users served INTERACTIVE & RICH content on SMS2.0Live basis these areas of interest Popular Content Categories include Cricket Technology The banner stays while SMS2.0 Live resides as The interactivity Options While the message is themessage is being default messaging being sent, the Message on each content item composed without application on the Sports Jokes would be relevant to the Sending/Mess age Sent interfering with the SMS. handset. A content content and could lead screens get replaced banner basis regular 160 The SMS is a user choice Business Politics withClick toScreenKnow to a Full call/ visual character message that is served to the user more/ WAP/ Book a test of the content which each timelot more his has a he open drive/ have to Contact/ could Add contextual SMS app to read/ interactivity/ advertising Bookmark Calendar/ integrated Bollywood & Many More compose a meassage personalization User Value Proposition: Free Content Of Choice
  • 26. SMS 2.0 Live |User Experience - Advertising Ads on SMS2.0 Live Available across all operators Interactivity Options Click to Call Click to WAP Click to SMS Add to Calendar Add to Add to Phonebook Bookmarks SMS2.0 Live is created like a mobile magazine Targeting Parameters Thesecan be options TheOn menu browsed thatinteractive menu sending the Geography Handset Type could lead to Click will offline. While most of options onthe banner message, the ad to call/ times WAP/ Text the SMS/ the user is allow the users to blows up into a full Box/ Add ad content engage withwith brand served a the the screen to Contact/ Age Gender Calendar / he/she is banner, Bookmark in multiple ways advertiser message served an ad banner Areas of Interest Operator sometimes Reaching Over 5mn users across feature phones
  • 27. The Affle Edge
  • 28. What Affle brings to the table The experience of delivering exciting &differentiated campaigns for over 250 brands A bouquet of rich media formats and ad solutions that help brands reach their TG A team that understands brands & delivers solutions for maximum impact Strategically aligned businesses to deliver maximum value for advertisers
  • 29. The Affle Edge: Targeting the Right User Target By Handset Target By Type Operator Target By Target By Demographics – Geography Age/ Gender Target By Interest Target By Time Area Non intrusive yet relevant advertising for consumers
  • 30. Insightful ReportingImpressions Clicks Social & Other CTRs EngagementsTime spent Interactions Granular reporting in a single screen interface
  • 31. Some brands mobilising their campaigns with us
  • 32. To make your advertising smarter Contact indiabiz@affle.com