Micro Bloggingfor Organizational Use

Micro-blogging (Twittering) for organizational use By: Georgina Brandon Jay Chetawat Vekavakayanondha Irwin Weiner

What is a Micro-blogging?
A new form of communication to inform and update people on your activity.
Live information, such as what they are doing, thinking, and experiencing.
Allow individuals to broadcast information through brief status updates.
With their audience following them such as friends, colleagues, and other interested people.
Examples are: Twitter, Yammer, Jaiku, Present.ly, Plurk, Identi.ca, Socialcast, and others.
Microblogging brings out a unique communication behavior because people use micro-blogging to share information about themselves that they probably won’t do through other communication methods.

What makes it different?
Microblogging can become an important informal communication method at work.
This could impact the way we communicate in the business setting and improve collaborative work.
The Corporate environment needs better use of informal communication among employees.
Informal communication is critical to collaborative work and organization’s success.
The Two classes of anticipated impacts of micro-blogging are:
Informational effects-improved opportunistic valuable information sharing, expertise seeking, and building and maintaining common ground among co-workers.
Social and emotional effects-enhancing the feeling of connectedness among co-workers.

The Benefits of Micro-blogging
Opportunistic valuable information sharing- Sharing similar experiences to exchange and learn from each other’s experiences.
Work related information/articles sharing- You can learn from articles that your co-workers post that they found insightful. This can be on work related news and anything relevant in the industry.
Common ground building -P eople replying to a co-worker’s post alerting them that they read it, and sharing their opinions.
Perceptions of others’ work- You can learn insight into what someone on another team may think that effects you and your team’s work.
Broadcasting and voluntary reading- Makes it easier for users to share information that they probably would not do otherwise.
Simple, easy, and pervasive access- It is low cost to share and easy to do. You can make update as things happening and thoughts crossing minds. Can check whenever have a moment.

What are the major issues?
Privacy : People concerned about broadcasting social or work information to everyone who is a follower.
Security : Worried about public seeing possible sensitive work information on public microblogs like Twitter.
Integration : people would like to have a more integrated way to stay in touch with people inside and outside organization
Value: people sometimes not sure what might be interesting to update for subscribers.

What did you learn specifically about implantations of these tools?
Simple task oriented
User friendly interface
Web/Mobile based
Social Network display
Mostly free of charge

Use Case 1-DuckDuckGo
Scenario:
New established search engine
Goal:
Find contact method with a spontaneous feedback
Medium for raising awareness from people
Dimension:
Integration
Portability
Needs:
Ability to broadcasting info
Text feature; messaging
Internet/Mobile base networking
Providing alert
Wants:
Ability to provide feedback
Offering voices/audio/digital streaming

Use Case-Team Communication
Profile
Name: Kevin Damsky, Business intelligence Director
Location: Glenview, Illinois
Company Type: Finance
Company Size: 5,000 employees
Goals:
To implement a customized Business Intelligence System using Business Objects for CNA Insurance.
The Business Intelligence System should allow each business unit in the company to perform reports specific for their needs to evaluate their performance based on their specific measures.
To use Microbloging to improve team communication to ensure the success of this project.

About Yammer
Connect and share with the people in your company or organization.
Yammer is a tool for making organizations more productive through the exchange of short frequent answers to one simple question: 'What are you working on?'
As employees answer that question, a feed is created in one central location enabling co-workers to discuss ideas, post news, ask questions, and share links and other information.
Yammer also serves as a company directory in which every employee has a profile and as a knowledge base where past conversations can be easily accessed and referenced.
The privacy of each network is ensured by limiting access to those with a valid company email address. Information is never shared with third parties.
https://www.yammer.com/
http://www.crunchbase.com/company/yammer

Screen Shots of Yammer Main Feed

Screen Shots of Yammer Threaded Mode

Screen Shots of Yammer Profile Page

Screen Shots of Yammer Company Directory

Screen Shots of Yammer The Tag Directory

Screen Shots of Yammer The File Directory

Screen Shots of Yammer The Image Directory

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Micro Bloggingfor Organizational Use

by Chetawat Vekavak on May 29, 2009

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