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Micro Bloggingfor Organizational Use
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Micro Bloggingfor Organizational Use

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  • Transcript

    • 1. Micro-blogging (Twittering) for organizational use By: Georgina Brandon      Jay Chetawat Vekavakayanondha  Irwin Weiner 
    • 2. What is a Micro-blogging?
      • A new form of communication to inform and update people on your activity.
      • Live information, such as what they are doing, thinking, and experiencing.
      • Allow individuals to broadcast information through brief status updates.
      • With their audience following them such as friends, colleagues, and other interested people.
      • Examples are: Twitter, Yammer, Jaiku, Present.ly, Plurk, Identi.ca, Socialcast, and others.
      • Microblogging brings out a unique communication behavior because people use micro-blogging to share information about themselves that they probably won’t do through other communication methods.
    • 3. What makes it different?
      • Microblogging can become an important informal communication method at work.
      • This could impact the way we communicate in the business setting and improve collaborative work.
      • The Corporate environment needs better use of informal communication among employees.
      • Informal communication is critical to collaborative work and organization’s success.
      • The Two classes of anticipated impacts of micro-blogging are:
        • Informational effects-improved opportunistic valuable information sharing, expertise seeking, and building and maintaining common ground among co-workers.
        • Social and emotional effects-enhancing the feeling of connectedness among co-workers.
    • 4. The Benefits of Micro-blogging
      • Opportunistic valuable information sharing- Sharing similar experiences to exchange and learn from each other’s experiences.
      • Work related information/articles sharing- You can learn from articles that your co-workers post that they found insightful. This can be on work related news and anything relevant in the industry.
      • Common ground building -P eople replying to a co-worker’s post alerting them that they read it, and sharing their opinions.
      • Perceptions of others’ work- You can learn insight into what someone on another team may think that effects you and your team’s work.
      • Broadcasting and voluntary reading- Makes it easier for users to share information that they probably would not do otherwise.
      • Simple, easy, and pervasive access- It is low cost to share and easy to do. You can make update as things happening and thoughts crossing minds. Can check whenever have a moment.
    • 5. What are the major issues?
      • Privacy : People concerned about broadcasting social or work information to everyone who is a follower.
      • Security : Worried about public seeing possible sensitive work information on public microblogs like Twitter.
      • Integration : people would like to have a more integrated way to stay in touch with people inside and outside organization
      • Value: people sometimes not sure what might be interesting to update for subscribers.
    • 6. What did you learn specifically about implantations of these tools?
      • Simple task oriented
        • User friendly interface
        • Web/Mobile based
        • Social Network display
        • Mostly free of charge
    • 7. Use Case 1-DuckDuckGo
      • Scenario:
        • New established search engine
      • Goal:
        • Find contact method with a spontaneous feedback
        • Medium for raising awareness from people
      • Dimension:
        • Integration
        • Portability
      • Needs:
        • Ability to broadcasting info
        • Text feature; messaging
        • Internet/Mobile base networking
        • Providing alert
      • Wants:
        • Ability to provide feedback
        • Offering voices/audio/digital streaming
    • 8. Use Case-Team Communication
      • Profile
      • Name: Kevin Damsky, Business intelligence Director
      • Location: Glenview, Illinois
      • Company Type: Finance
      • Company Size: 5,000 employees
      • Goals:
      • To implement a customized Business Intelligence System using Business Objects for CNA Insurance.
      • The Business Intelligence System should allow each business unit in the company to perform reports specific for their needs to evaluate their performance based on their specific measures.
      • To use Microbloging to improve team communication to ensure the success of this project.
    • 9. About Yammer
      • Connect and share with the people in your company or organization.
      • Yammer is a tool for making organizations more productive through the exchange of short frequent answers to one simple question: 'What are you working on?'
      • As employees answer that question, a feed is created in one central location enabling co-workers to discuss ideas, post news, ask questions, and share links and other information.
      • Yammer also serves as a company directory in which every employee has a profile and as a knowledge base where past conversations can be easily accessed and referenced.
      • The privacy of each network is ensured by limiting access to those with a valid company email address. Information is never shared with third parties.
      • https://www.yammer.com/
      • http://www.crunchbase.com/company/yammer
    • 10. Screen Shots of Yammer Main Feed
    • 11. Screen Shots of Yammer Threaded Mode
    • 12. Screen Shots of Yammer Profile Page
    • 13. Screen Shots of Yammer Company Directory
    • 14. Screen Shots of Yammer The Tag Directory
    • 15. Screen Shots of Yammer The File Directory
    • 16. Screen Shots of Yammer The Image Directory
    • 17. Microblogging Services