Southwestairlines ppt
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  • 1. MISSIONThe mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.
  • 2.  Incorporated in Texas in U.S. by Herb Kelleher and Rollin king in 1971 Commenced customer service with 3 boeing 737 aircraft Now operates more than 500 boeing 737 aircraft Operate more than 3300 flights a day 35000 employees engaged The United States’ most successful low- fare, high frequency airline Known as a “discount airline” since 1973
  • 3.  Recognized by Fortune Magazine. 2003 Selected as “AIRLINE FOR THE YEAR” 2007 included in top 100 most innovative technology organization First airline to establish a home page on internet Ranked number one in customer service
  • 4. . • Work should be fun ...it can be play . . . Enjoy it. Humour • Both at workplace and inside the plane • Work is important ...don’t spoil with seriousness. altruism • Welfare of people comes first • Symbol • Theme luv
  • 5. Defined as: “art of motivating a group of people to act towards achieving a common goal”According to HERB KELLEHER Leadership is a way of life, culture, desire and commitment Leadership is the job of every employee, not just upper level management Every employee should have the ability to ascertain situations and be able to act on their own decision Employees should be able to lead other employees to make decisions
  • 6. WHY IT IS SUCCESSFUL ? Trust TrainingManagement style Leadership Work-cultureFamily spirit
  • 7. • Hard work, High energy, fun andWORK CULTURE creativity reinforced through training • Eagerness to be at the top. COMPETITIVE • Challenges top competitors as USENVIRONMENT AIR,UNITED, DELTA • CEO HERB KELLEHER played major role LEADERSHIP with his unique mgmt style.
  • 8. • Trust of customers declared it as most TRUST admired airlines and company.OPEN SHARING OF • Respects ideas of employees. • Committee of managers, employee INFORMATION interaction.CREATIVITY SPIRIT • Respect for sense of humor
  • 9. • No international• Employee flight. satisfaction• Customer service • Carry small amount• Low fares cargo.• Stable profitability Strengths Weakness Opportunity Threats • Government • Operate At regulations and International restrictions Level • Fluctuation in • Focus On gas and oil Popular prices Destinations
  • 10. Use a single aircraft model (Boeing 737)Fly short routesSecondary airport20 minute turnaround timeNo travel agent reservations
  • 11.  Fuel hedging Operated only one model of aircraft  Boeing 737, medium range-narrow body commercial passenger jet aircraft  Easy to replace parts and ground support equipment
  • 12. THANK YOU!