Present Scenario• It covers 240+ cities in India• 8 centers in India• More than 3000 employee• 6 million business listing in 2011• Received 93.9 million voice searches in 2011• Received 180.7 million search request from user in 2011
Clients• Vodafone• Godrej• TATA AIG life• L&T• Eureka Forbes• HDFC• SBI• MAX life
Financial Data• Growing at 50%• Total income : Rs.1876 million in 2011• Rs. 40.1 million Funding from US hedge fund Tiger Global• Rs. 8.2 million funding from Hong Kong based private equity player SAIF partner
Goals• Increase Market Share• Increase awareness among people
Action Plan• Identify the target customers/audience ▫ Local Public ▫ Institution & Organization• Increase in number of ▫ Calls per annum ▫ Advertisers ▫ Cities covered• Understanding Online customer Behavior• Assessing the technological innovation• Measure success
ERRC Eliminate: Reduce: Traditional system Time boundary Human effort Raise: Create: Reliability Free service Reach 24x7 service Service option Technology
Strategy Canvas – Pre Just Dial4.5 43.5 32.5 2 Info Diary1.5 Telephonic 10.5 0 Time Reliability Price 24*7 Reach service
Strategy Canvas – Post Dial65432 Info Diary Telephonic1 Just Dial0
Pre Just Dial - Buyer Utility Map The Six Stages of the Buyer Experience Cycle 1. 2. 3. 4. 5. 6. Purchase Delivery Use Supplements Maintenance Disposal Customer Productivity SimplicityThe Six Utility Levers Convenience Risk Fun and Image Environmental friendliness
Post Just Dial - Buyer Utility Map The Six Stages of the Buyer Experience Cycle 1. 2. 3. 4. 5. 6. Purchase Delivery Use Supplements Maintenance Disposal Customer Productivity SimplicityThe Six Utility Levers Convenience Risk Fun and Image Environmental friendliness
Six Path Model• Look across the Industry : ▫ Local Search Industry ▫ Advertising Industry ▫ IT Industry
Cont….• Look across strategic Group within Industry ▫ Systematic ▫ 24x7 free service
Cont….• Look across the chain of Buyers ▫ Local people ▫ Businessmen ▫ Travelers
Cont…• Look across the complementary product and service Offerings ▫ Local online and offline search ▫ SMS based service ▫ Advertising
Cont…• Across the emotional and functional appeal ▫ Just Dial works on the functional appeal.
Cont….• Look across time ▫ Online Service ▫ SMS Service
Why Blue ocean?• First Mover Advantage in the Indian Local Search Market• Efficient and Profitable Business Model• Advanced and Scalable Technology Platform• Multiple Platform Service on a Large Scale• Experience and Expertise in Local Indian Markets• Offer Attractive Value Proposition for SMEs• Strong Brand Recognition
Gauging Service Quality• (* - Gap does not exist)• Service Gap• Knowledge Gap• Performance Gap• Design and standard Gap*• Communication Gap *
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