Just dial is it a blue ocean move or not

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This is PPT based on Blue ocean strategy that Just dial is blue ocean move or not.

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Just dial is it a blue ocean move or not

  1. 1. Just Dial - Is It a Blue OceanStrategy Move?? Prepared By : Vasant Gajara Chetan Panara
  2. 2. Company History• Founder – VSS Mani• Wedding Planner• Once bitten lucky !• Presence in 240 cities• 3000 employees in 7 cities
  3. 3. Market Share
  4. 4. Revenue Model
  5. 5. Present Scenario• It covers 240+ cities in India• 8 centers in India• More than 3000 employee• 6 million business listing in 2011• Received 93.9 million voice searches in 2011• Received 180.7 million search request from user in 2011
  6. 6. Clients• Vodafone• Godrej• TATA AIG life• L&T• Eureka Forbes• HDFC• SBI• MAX life
  7. 7. Financial Data• Growing at 50%• Total income : Rs.1876 million in 2011• Rs. 40.1 million Funding from US hedge fund Tiger Global• Rs. 8.2 million funding from Hong Kong based private equity player SAIF partner
  8. 8. Goals• Increase Market Share• Increase awareness among people
  9. 9. Service Blueprint
  10. 10. Action Plan• Identify the target customers/audience ▫ Local Public ▫ Institution & Organization• Increase in number of ▫ Calls per annum ▫ Advertisers ▫ Cities covered• Understanding Online customer Behavior• Assessing the technological innovation• Measure success
  11. 11. ERRC Eliminate: Reduce: Traditional system Time boundary Human effort Raise: Create: Reliability Free service Reach 24x7 service Service option Technology
  12. 12. Strategy Canvas – Pre Just Dial4.5 43.5 32.5 2 Info Diary1.5 Telephonic 10.5 0 Time Reliability Price 24*7 Reach service
  13. 13. Strategy Canvas – Post Dial65432 Info Diary Telephonic1 Just Dial0
  14. 14. Pre Just Dial - Buyer Utility Map The Six Stages of the Buyer Experience Cycle 1. 2. 3. 4. 5. 6. Purchase Delivery Use Supplements Maintenance Disposal Customer Productivity SimplicityThe Six Utility Levers Convenience Risk Fun and Image Environmental friendliness
  15. 15. Post Just Dial - Buyer Utility Map The Six Stages of the Buyer Experience Cycle 1. 2. 3. 4. 5. 6. Purchase Delivery Use Supplements Maintenance Disposal Customer Productivity SimplicityThe Six Utility Levers Convenience Risk Fun and Image Environmental friendliness
  16. 16. Six Path Model• Look across the Industry : ▫ Local Search Industry ▫ Advertising Industry ▫ IT Industry
  17. 17. Cont….• Look across strategic Group within Industry ▫ Systematic ▫ 24x7 free service
  18. 18. Cont….• Look across the chain of Buyers ▫ Local people ▫ Businessmen ▫ Travelers
  19. 19. Cont…• Look across the complementary product and service Offerings ▫ Local online and offline search ▫ SMS based service ▫ Advertising
  20. 20. Cont…• Across the emotional and functional appeal ▫ Just Dial works on the functional appeal.
  21. 21. Cont….• Look across time ▫ Online Service ▫ SMS Service
  22. 22. Why Blue ocean?• First Mover Advantage in the Indian Local Search Market• Efficient and Profitable Business Model• Advanced and Scalable Technology Platform• Multiple Platform Service on a Large Scale• Experience and Expertise in Local Indian Markets• Offer Attractive Value Proposition for SMEs• Strong Brand Recognition
  23. 23. Gauging Service Quality• (* - Gap does not exist)• Service Gap• Knowledge Gap• Performance Gap• Design and standard Gap*• Communication Gap *

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