Delhi Metro - Is It a Blue OceanStrategy Move??                         Prepared By :                         Vasant Gajar...
History Of Indian Metro Railway• India’s 1st and Asia’s 5th metro rail introduce in Kolkata.• Over a length of 16.45 and t...
Indian Metro RailwayUnder construction Project:      Planned Project•   Mumbai(phase 1)        145   •   Pune             ...
About Delhi Metro• Operator - Delhi Metro Rail Corporation  Ltd.(DMRC)• Project Started- 1st October , 1998• Begun Operati...
Mission• To cover the whole of Delhi with a Metro  Network by the year 2021• Delhi Metro to be of world class standards in...
Why Metro In Delhi?• Cities grow in size, the number of vehicular trips  on road system goes up• Number of vehicle on road...
NetworkThe whole of Phase-I and Phase-II are complete, with the  network comprising six lines with 142 metro stations     ...
Traffic in Delhi                                  59.8                                     41.5                           ...
Contribution of Metro in global-warming  Mode of Transport             % of contribution in CO2                           ...
Funding• Thirty percent of the total investment for Phases  I and II has been raised through equity capital  with the Gove...
Revenue Model• Selling from token• Selling from Smartcard (Travel Card)• Selling From Tourist Card• By advertising• Sellin...
Revenue
Operation• Trains operate at a frequency of 3 to 4.5 minutes between  6:00 and 23:00.• Trains operating within the network...
Security• Security on the Delhi Metro is handled by the Central  Industrial Security Force (CISF), who have been guarding ...
Ticketing• Delhi Metro commuters have three choices for ticket  purchase.:1. RFID tokens - are valid only for a single jou...
Accident• On July 13, 2009, a crane that was removing the  debris collapsed, and with a bowling pin effect  collapsed two ...
Achievement• The Delhi Metro has won awards for environmentally  friendly practices from organizations including the  Unit...
ERRC       Eliminate:           Reduce:       Traditional system   Time boundary       Shabbiness           Human resource...
Strategy Canvas – Pre Metro6543                                                        Indial Rail                        ...
Strategy Canvas – Post Metro6543210    Price    Advance          Safety     Customer      Time Boudry            Technolog...
Pre Metro - Buyer Utility Map                                                              The Six Stages of the Buyer Exp...
Post Metro - Buyer Utility Map                                                              The Six Stages of the Buyer Ex...
Three Tiers of Noncustomers                    High End Customer                    (All alternative                    us...
Six Path Model• Look across the Industry : ▫   Transportation ▫   Advertising Industry ▫   IT Industry ▫   Banking
Cont…• Look across strategic Group within  Industry ▫ Standardization ▫ Systematic ▫ Best Supplements
Cont…• Look across the chain of Buyers : ▫ Tourists and Professional ▫ Travelers in Delhi ▫ High end customers (All altern...
Cont…• Look across the complementary product  and service Offerings ▫   Travelling ▫   ATMs ▫   Food outlets ▫   Cafes ▫  ...
Cont…• Across the emotional and functional  appeal ▫ Metro works on emotional appeal
Cont…• Look across time ▫ Delhi Metro to be of world class standards in   regard to safety, liability, punctuality, comfor...
Why Blue Ocean Move•   Time saving for commuters•   Reliable and safe journey•   Reduction in atmospheric pollution•   Red...
Bibliography• http://www.kolmetro.com/features/expansion.html#• http://www.citypopulation.de/India-WestBengal.html• http:/...
Delhi metro   is it a blue ocean move or not
Delhi metro   is it a blue ocean move or not
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Delhi metro is it a blue ocean move or not

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Delhi metro is it a blue ocean move or not

  1. 1. Delhi Metro - Is It a Blue OceanStrategy Move?? Prepared By : Vasant Gajara Chetan Panara
  2. 2. History Of Indian Metro Railway• India’s 1st and Asia’s 5th metro rail introduce in Kolkata.• Over a length of 16.45 and the work on this project was sectioned in 1.6.1972• The contraction work started in 1973-74• After crossing so many hurdles Kolkata metro started its journey October 24,1984
  3. 3. Indian Metro RailwayUnder construction Project: Planned Project• Mumbai(phase 1) 145 • Pune 103• Hyderabad 71 • Kanpur(phase 1) 66• Chennai 45 • Chandigarh 64• Jaipur 29 • Ahmedabad 44• Navi Mumbai(phase 1) 21 • Lucknow 40• Gurgaon 6 • Ludhiana 29• Bangalore(phase 1—2) 112 • Kochi 25
  4. 4. About Delhi Metro• Operator - Delhi Metro Rail Corporation Ltd.(DMRC)• Project Started- 1st October , 1998• Begun Operation - 24th December, 2002.• Number of stations – 142(2011)• Under ground Station-35• Daily Ridership-1.8 Million• Number of trains-210(2011)• System Length-189.7 KM
  5. 5. Mission• To cover the whole of Delhi with a Metro Network by the year 2021• Delhi Metro to be of world class standards in regard to safety, liability, punctuality, comfort and customer satisfaction• Metro to operate on sound commercial lines obviating the need for government support
  6. 6. Why Metro In Delhi?• Cities grow in size, the number of vehicular trips on road system goes up• Number of vehicle on road was very high• The result is extreme congestion on Delhi roads, ever slowing speeds, increase in road accidents fuel wastage and environmental pollution with motorized vehicles alone contributing to about two thirds of the atmospheric pollution
  7. 7. NetworkThe whole of Phase-I and Phase-II are complete, with the network comprising six lines with 142 metro stations station length• Red Line 21 25.15• Yellow line 34 44.65• Blue line 52 58• Green line 17 21.75• Violet Line 15 20.04• Express line 6 22.70
  8. 8. Traffic in Delhi 59.8 41.5 2000-01 21.5 17.2 13.910.3 5 5.3 6.8 7 3.1 3.6 0.7 0.7 3.6 0 Car teo Auto Bus Metro Train Bicycle cycle Wheeler Rickshaw Rickshaw
  9. 9. Contribution of Metro in global-warming Mode of Transport % of contribution in CO2 emission• Metro rail 2.4• Air 11.1• Water 0.4• Road 86.1 Source: UITP publication
  10. 10. Funding• Thirty percent of the total investment for Phases I and II has been raised through equity capital with the Government of India and Government of Delhi contributing equal shares, and approximately another 60 percent has been raised as long-term debt , through soft loans from the Japan Bank for International Cooperation
  11. 11. Revenue Model• Selling from token• Selling from Smartcard (Travel Card)• Selling From Tourist Card• By advertising• Selling from space (for retail store, restaurant and ATM)• By Penalties• By Movie clipping• By Carbon Credit
  12. 12. Revenue
  13. 13. Operation• Trains operate at a frequency of 3 to 4.5 minutes between 6:00 and 23:00.• Trains operating within the network typically travel at speeds below 80 km/h (50 mph), and stop about 20 seconds at each station.• Automated station announcements are recorded in Hindi and English.• Many stations have services such as ATMs, food outlets, cafés and convenience stores. Eating, drinking, smoking, and chewing of gum are prohibited in the entire system.• The Metro also has a sophisticated fire alarm system for advance warning in emergencies, and fire retardant material is used in trains as well as on the premises of stations.
  14. 14. Security• Security on the Delhi Metro is handled by the Central Industrial Security Force (CISF), who have been guarding the system ever since they took over from the Delhi Police in 2007.• Closed-circuit cameras are used to monitor trains and stations, and feed from these is monitored by both the CISF and Delhi Metro authorities at their respective control rooms.• Over 3500 CISF personnel have been deployed to deal with law and order issues in the system, in addition to metal detectors, X-ray baggage inspection systems and dog squads which are used to secure the system.• Intercoms are provided in each train car for emergency communication between the passengers and the driver
  15. 15. Ticketing• Delhi Metro commuters have three choices for ticket purchase.:1. RFID tokens - are valid only for a single journey on the day of purchase and the value depends on the distance travelled, with fares for a single journey ranging from Rs. 8 to Rs. 302. Travel cards - available for longer durations and are most convenient for frequent commuters. They are valid for one year from the date of purchase or the date of last recharge, and are available in denominations of Rs.50 to Rs.8003. A common ticketing facility for commuters travelling on Delhi Transport Corporation (DTC) buses and the Metro will
  16. 16. Accident• On July 13, 2009, a crane that was removing the debris collapsed, and with a bowling pin effect collapsed two other nearby cranes, injuring six.• On July 22, 2009 a steel beam fell on a worker at the under-construction Ashok Park Metro station, killing him.• Over a hundred people, including 93 workers, have died since work on the metro began in 1998
  17. 17. Achievement• The Delhi Metro has won awards for environmentally friendly practices from organizations including the United Nations, RINA, and the International Organization for Standardization, becoming the first metro in the world to be ISO 14001 certified for environmentally friendly construction.• It is also the first railway project in the world to earn carbon credits after being registered with the United Nations under the Clean Development Mechanism, and has so far earned 400,000 carbon credits by saving energy through the use of regenerative braking systems on its trains
  18. 18. ERRC Eliminate: Reduce: Traditional system Time boundary Shabbiness Human resource Traffic Risk Pollution Raise: Create: Cost Professionalism Safety Personal routes Luxury Technology System Strength Under Ground Infrastructure Wow Experience
  19. 19. Strategy Canvas – Pre Metro6543 Indial Rail Bus2 Auto10 Price Advance Safety Customer Time Technology Satisfation Boudry
  20. 20. Strategy Canvas – Post Metro6543210 Price Advance Safety Customer Time Boudry Technology Satisfation Metro Indial Rail Bus Auto
  21. 21. Pre Metro - Buyer Utility Map The Six Stages of the Buyer Experience Cycle 1. 2. 3. 4. 5. 6. Purchase Delivery Use Supplements Maintenance Disposal Customer Productivity SimplicityThe Six Utility Levers Convenience Risk Fun and Image Environmental friendliness
  22. 22. Post Metro - Buyer Utility Map The Six Stages of the Buyer Experience Cycle 1. 2. 3. 4. 5. 6. Purchase Delivery Use Supplements Maintenance Disposal Customer Productivity SimplicityThe Six Utility Levers Convenience Risk Fun and Image Environmental friendliness
  23. 23. Three Tiers of Noncustomers High End Customer (All alternative users) Travelers in Delhi Tourist & Professional
  24. 24. Six Path Model• Look across the Industry : ▫ Transportation ▫ Advertising Industry ▫ IT Industry ▫ Banking
  25. 25. Cont…• Look across strategic Group within Industry ▫ Standardization ▫ Systematic ▫ Best Supplements
  26. 26. Cont…• Look across the chain of Buyers : ▫ Tourists and Professional ▫ Travelers in Delhi ▫ High end customers (All alternative users)
  27. 27. Cont…• Look across the complementary product and service Offerings ▫ Travelling ▫ ATMs ▫ Food outlets ▫ Cafes ▫ Convenience store
  28. 28. Cont…• Across the emotional and functional appeal ▫ Metro works on emotional appeal
  29. 29. Cont…• Look across time ▫ Delhi Metro to be of world class standards in regard to safety, liability, punctuality, comfort and customer satisfaction by providing experience
  30. 30. Why Blue Ocean Move• Time saving for commuters• Reliable and safe journey• Reduction in atmospheric pollution• Reduction in accident• Reduced fuel consumption• Reduced vehicle operating costs• Increase in the average speed of road vehicles• Improvement in the quality of life• More attractive city for economic investment and growth• Use of advance Technology• Reduces journey time by anything between 50% and 75% depending on road conditions .
  31. 31. Bibliography• http://www.kolmetro.com/features/expansion.html#• http://www.citypopulation.de/India-WestBengal.html• http://en.wikipedia.org/wiki/List_of_most_populous_ metropolitan_areas_in_India• http://www.delhimetrorail.com/index.htm• http://hyderabadmetrorail.in/• http://www.bmrc.co.in/ph.html• http://www.chennaimetrorail.gov.in/project_profile.ht ml• http://www.delhimetrorail.com/corporates/public_info rmation.html

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