AttitudeAttitude is defined as “alearned predisposition to respondin a consistently favorable orunfavorable manner with respectto a given object.” That is,attitudes affect behavior at adifferent level than do values…
Attitude Components Cognitive component The opinion or belief segment of an attitude. Affective Component The emotional or feeling segment of an attitude. Behavioral Component An intention to behave in a certain way toward someone or something.
Formation of Attitudes PERSONAL EXPERIENCE ASSOCIATION FAMILY PEER GROUP SOCIETY PERSONALITY FACTORS
PERSONAL EXPERIENCE it is the direct contact between the individual and an attitude object .The experience comes when a direct contact is established. ASSOCIATION Man is a social animal. He comes across no of people in his daily life. According to Blair.J.Kolasa . ” the influence of group on the attitudes of the individual is inversely proportional to the distance of group from the individual” FAMILY The most of the what an individual express the opinion is the result of family influence. A child soon after its birth becomes a Hindu, Muslim, Christ, Vysya etc…… because of family. A child’s attitudes influence by family members.
PEER GROUP an equal age and taste group is called peer group. Peer group attitude influence means what we often seek others who shares attitudes similar to our own or else we change our attitude to confirm to the attitudes for those in the peer group whose approval is importance to us. SOCIETY the society at large influence the attitudes of an individual. The differences in attitudes is due to social factors. The society provides different experiences in culture, practices, religion, ethnical differences, caste, race, structure etc
PERSONALITY FACTOR each individual has its own personality. He is different to others irrespective his personal factors. A person may have different types of personalities such as authoritarian, cooperative, soft corner, sharing, daring etc. in each case his attitude toward an object is totally different from others.
Attitude TypesMost of the research in OB has been concerned with threeattitudes… Job Satisfaction A collection of positive and/or negative feelings that an individual holds toward his or her job. Job Involvement Identifying with the job, actively participating in it, and considering performance important to self-worth. Organizational Commitment Identifying with a particular organization and its goals, and wishing to maintain membership in the organization.
ValuesValues represent basic convictions that- A specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct or end-state of existence. Value is a judgmental element of what is right, good, or desirable.
Importance of Values 1 2 3 4Values lay the Individuals enterfoundation for the organizations with Value basedunderstanding of notions of what is Values management.attitudes and right and wrong generally Directly ormotivation because with which they influence indirectly thethey influence our interpret attitudes and managementperceptions. behaviors or behavior. outcomes is related to people.
Sources Of Values PERSONAL EXPERIENCE the experiences of own or others provides sufficient values to individuals. Every individual considers most valuable which satisfies him. ASSOCAITION the values are derived from the asssociation with group of people. It includes the friends, teachers, professional association etc which add values to the system. The values which an individual accepts earlier may get change when they associate with peer group and hence when the association changes the values too changes.
FAMILY The most of the what an individual express the opinion is the result of family influence. A child soon after its birth becomes a Hindu, Muslim, Christ, Vysya etc…… because of family. A child’s attitudes influence by family members. CULTURAL FACTORS an individual is inherited with cultural values and when he joins an organisation he associates himself with organisational cultures. They are the factors which are transferred from generation to generation.
RELIGIOUS FACTORS every religion has a set of values, practices, beliefs, conducts which are straight away passed on to individuals. When an individual identity with a religion he represents a set of values. SOCIAL FACTORS the society at large influence the attitudes of an individual. The differences in attitudes is due to social factors. The society provides different experiences in culture, practices, religion, ethnical differences, caste, race, structure etc
ROLE DEMAND the position of a person in an organisation expects him to imbibe certain positional values. One should have dual roles to play i.e an individual and as an officer. HALO EFFECT the attachment of certain values based on unique feature of an individual is called as Halo effect. Here, the series of values are coined based on the single character.
Types of ValuesRokeach Value Survey… VALUES Terminal Instrumental Values Values
Terminal ValuesDesirable end-statesof existence; thegoals that a personwould like to achieveduring his or herlifetime.
Instrumental ValuesPreferable modesof behavior ormeans of achievingone’s terminalvalues.