How Digital Marketing Agencies in London are more successful?
How Digital Marketing Agencies in London are moresuccessful?In todays Digital world there is no "Numero Uno". Anybody canbe successful in the Digital Marketing sphere. But there arecertain subtle things that differentiate a good Digital Marketingagency from a successful Digital Marketing agency.There is a difference between the Digital Marketing agencies inLondon and elsewhere. This difference is not in terms of money,skill set or culture but in terms of executing the futuristic ideas,value, Technology and positioning the Brand image of theseagencies in the minds of the brand owners. Let us consider someof the factors that make these Digital Marketing Agenciessuccessful...
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• Geographic location - For every successful Marketing agency thegeographical location plays a very vital role in terms of followingfactors Accessibility: The importance of Accessibility is "Communication".Communication is the life blood between the brand owners andDigital Marketing Agency, when there is a free flow ofcommunication happens the campaign will be more successful.Due to Globalisation, there are diverse businesses / brands thatexist just in London. It reduces the transportation time andprovides quick access to resources for the customers. It also givesan opportunity for customers to visit an Agency office which offersbetter connection with the customer. Availability: Because there are several Agencies available tochoose from in London, Brands will have more options to choosefrom depending upon their requirements and budget.
Demography - The diversity in culture, skillsets, age, and ethnicity isanother factor. London is a Cosmopolitan city with people from 110different countries living across the city. A Digital Marketing team inLondon is more likely to be diverse with people from different parts ofthe world in one team. This would more likely to have a great influencein winning customers because diverse culture brings in diverse ideaswhilst at work.
Services / Brands - Services / Brands are another factor that influences thesuccess of a Digital Marketing Agency in London.• Customer Oriented: When the Agencies are Customer Orientedwhilst providing the service they can sustain in the London market.In London and in rest of UK customer expect the best service bybeing a customer voice. So, it becomes a very important parameterto think and act as a customer voice.• Result Oriented: Another factor that differentiates an average digitalagency from a best agency is that they propagate the message tothe targeted audience. Their efforts will have a direct impact on theROI. This is what makes them successful.
Approach / Strategies - Apart from the various factors mentionedabove, there are few "rituals" the Best Digital Marketing Agencies inLondon practice on a daily basis. Here are few...• Innovative & Creative ideas: Best Digital Marketing Agenciesnever stop innovating and coming up with new ideas. They keeptheir team vibrant and happy enough to be good at generatingideas. They are flexible enough to adopt themselves for the newchallenge which leads to the new idea generation.• New Challenges: London is a City of opportunities. Withopportunities come the new challenges as well. When there is anew challenge they are open enough to accept and act on itaccording to the present trends and Technology so that whichkeeps them technical and creatively up breast. So, when anagency constantly seeks new challenges it helps them in stayingcompetitive.
• Research: Successful agencies would do their research and keepthemselves up to date in the market. When they get campaign theydo proper research regarding present Technology and taste andpreference of the audience.• Multitasking: A strong Digital agency is something that has peoplewith multiple skillsets i.e., one employee would do diverse job fromspecified task. Its must to know the each other language (skills) toco-ordinate accordingly and deliver the expected result.
Success rate - The success rate is meant to be high when a Brand reachesthe targeted audience in a short span of time. Here are few things asuccessful Digital agency in London do to get high success rate... They Identify the value proposition clearly (clarity in knowing what thecustomers want) They have a Call-to-Action (CTA). They never run a campaign without aCall-to-Action Optimisation of efforts. They constantly optimise the efforts and do whatneeds to be done to fine tune the campaign effectiveness. A regularBrainstorming meeting in agencies helps in generating new ideas whichcan be used in future for the upcoming campaigns.
• Cadbury UK - Cadbury UK is one of the leading Brands with a strongDigital media presence with about 2.6 million Likes on Facebook, 140K+followers on Twitter. They have very engaged followers with the numberof Likes (for a post), Comments and Shares averaging to 1000+ per post.Factors behind success - The Strength of the Brand with followers whoare passionate about Cadbury Chocolates.• Starbucks UK - StarbucksUK ranks next in positioning itself as one of thebest Brands in the Digital space with about 1million Likes on facebookand 200K+ followers on twitter. The rate of engagement is 1000+ perpost on the various Social media platforms.Factors influencing the success - StartbucksUK use Social Media as aplatform for Customer Service and they provide a great customerservice. They are quick and responsive to customer queries andconcerns.Here is a list of Brands for whom the Digital Marketing is paying off :
TopShop - TopShop is another Brand that ranks high on Social Media. Ithas about 1.3 million Likes on Facebook and ranks number two on Twitterlist. The Brand is very active on Facebook by posting the content in aregular manner. They also share a link along with visuals on their wall. Theposts have diverse topics on Fashion and Apparel, Style Conversations andnew product announcement. The Community is very active with theparticipation of the people and it grows organically on Facebook. Reasons for success - For TopShop, Facebook is a "Faceboon". They useFacebook Wall intelligently to interact with its fans/customers. This offersthem more room to engage with the customers and also offer CustomerService wherever necessary.
Newlook - Newlook, another apparel Brand that has a strong Social mediapresence with 2million facebook likes and extremely engaged users. Theyclearly mention on their Facebook page that "The wall will be open forcomments between 9am-5pm Monday to Friday". This has a significantimpact on the overall engagement of the users (on an average there areabout 50+ likes which is relatively low for a strong brand like Newlook).Factors behind the success - They post great content. However, theengagement level is low probably because of the restriction they have interms of timings during when the post should be made on the wall.
Here are 3 instances of successful Digital Marketing Campaigns in UK run byDigital Marketing Agencies and the key takeaways from those campaigns:a) Cash Converters Online marketing campaign:Cash Converters, a High Street retailer in UK run a series of Digital andoffline marketing campaigns that proved to be successful in the marketingspace. Cash Converters specialises in pre-owned goods and financialservices was also a finalist in the Best Website category at the FranchiseMarketing Awards 2013.The campaign focus areas were:• Building brand awareness online• Customer Acquisition• Customer Retention
The campaign leveraged the key events in the year like Wimbledon, theEuropean Football Championships, The Queens Diamond Jubilee, theOlympics and Paralympics for promotion. It also created viral games whichgave the people a chance to win.It turned out to be a huge success with tweets containing the#TashConverters generating 600K+ impressions and a weekly average reach of100K+.Continue with last slide
b) Bodyform:Bodyform (which is not a well-known Brand) proved an unexpected hit onYouTube. On the Brands facebook page a man posted angrily about thebrands depiction about women. This post started getting more comments,likes and shares. In response to that Bodyform, with the help of a Digitalmarketing agency came up with a video response (wherein the CEO ofBodyform (fake) speaks to the audience to respond to that comment). Socialmedia did the rest and the video went viral; it gained 3.9 million views onYouTube. This proved to be a success and helped in building the brand imagefor Bodyform.For More information : http://goo.gl/461uX
c) P&G - Thank you mom:Procter & Gambles global ad campaign for the Olympics proved to be oneof the best digital ads that received a 50K+ views on YouTube. It is a heartmelting commercial portraying that the greatest job in the world is being amum. Here are few words from the video..."The hardest job in The World,Is the best job in The World.Thank you, Mom!“So, from the above instances we can infer that it is not just because of thelocation (London) the best digital marketing agencies are best it is alsobecause of the various strategies and action which they take while runninga digital marketing campaign for brands.For More information : http://goo.gl/BEnQq
d) Ronaldinho: Touch of Gold (Nike):One of the truly successful Viral Marketing Campaigns of all time is from Nike.This campaign attracted 900K+ views and 500+ comments. Watch them here...For More information : http://goo.gl/EFup0
e) Dynamite Surfing (Quicksilver):The viral advert Quicksilver received about 10 million page views on YouTubewith 1500+ comments. This is one of the most engaging and viral advert on theWeb that received such high views in such a short period of time. Watch foryourself... While the Digital Marketing campaigns that are run by Brands wouldbe successful when they follow the strategies mentioned above. But whatbrings the best campaign result is by truly "Unifying" the various marketingmethods.This brings measurable business outcomes through a blended methodology,expertly unifying multiple digital marketing techniques, automating andmanaging them with a sophisticated technology platform and applying metricsand analytics into an advanced brand and marketing management programme.For More information : http://goo.gl/sgz0h
About UnifiedMA London Based "Unified" Digital MarketingAgencyUnifiedM can deliver outstanding outcomes for your brand andbusiness. UnifiedM is a specialist marketing services providerfocussed on building brands and engaging customers in thisdigital age.For More Informationwww.unifiedm.com