Anybody can be successful in the Digital Marketing sphere. But there are certain subtle things that differentiate a good Digital Marketing agency from a successful Digital Marketing agency london.

1. How Digital Marketing Agencies in London are more
successful?
In today's Digital world there is no "Numero Uno". Anybody can
be successful in the Digital Marketing sphere. But there are
certain subtle things that differentiate a good Digital Marketing
agency from a successful Digital Marketing agency.
There is a difference between the Digital Marketing agencies in
London and elsewhere. This difference is not in terms of money,
skill set or culture but in terms of executing the futuristic ideas,
value, Technology and positioning the Brand image of these
agencies in the minds of the brand owners. Let us consider some
of the factors that make these Digital Marketing Agencies
successful...

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3. • Geographic location - For every successful Marketing agency the
geographical location plays a very vital role in terms of following
factors
 Accessibility: The importance of Accessibility is "Communication".
Communication is the life blood between the brand owners and
Digital Marketing Agency, when there is a free flow of
communication happens the campaign will be more successful.
Due to Globalisation, there are diverse businesses / brands that
exist just in London. It reduces the transportation time and
provides quick access to resources for the customers. It also gives
an opportunity for customers to visit an Agency office which offers
better connection with the customer.
 Availability: Because there are several Agencies available to
choose from in London, Brands will have more options to choose
from depending upon their requirements and budget.

4.  Demography - The diversity in culture, skillsets, age, and ethnicity is
another factor. London is a Cosmopolitan city with people from 110
different countries living across the city. A Digital Marketing team in
London is more likely to be diverse with people from different parts of
the world in one team. This would more likely to have a great influence
in winning customers because diverse culture brings in diverse ideas
whilst at work.

5. Services / Brands - Services / Brands are another factor that influences the
success of a Digital Marketing Agency in London.
• Customer Oriented: When the Agencies are Customer Oriented
whilst providing the service they can sustain in the London market.
In London and in rest of UK customer expect the best service by
being a customer voice. So, it becomes a very important parameter
to think and act as a customer voice.
• Result Oriented: Another factor that differentiates an average digital
agency from a best agency is that they propagate the message to
the targeted audience. Their efforts will have a direct impact on the
ROI. This is what makes them successful.

6. Approach / Strategies - Apart from the various factors mentioned
above, there are few "rituals" the Best Digital Marketing Agencies in
London practice on a daily basis. Here are few...
• Innovative & Creative ideas: Best Digital Marketing Agencies
never stop innovating and coming up with new ideas. They keep
their team vibrant and happy enough to be good at generating
ideas. They are flexible enough to adopt themselves for the new
challenge which leads to the new idea generation.
• New Challenges: London is a City of opportunities. With
opportunities come the new challenges as well. When there is a
new challenge they are open enough to accept and act on it
according to the present trends and Technology so that which
keeps them technical and creatively up breast. So, when an
agency constantly seeks new challenges it helps them in staying
competitive.

7. • Research: Successful agencies would do their research and keep
themselves up to date in the market. When they get campaign they
do proper research regarding present Technology and taste and
preference of the audience.
• Multitasking: A strong Digital agency is something that has people
with multiple skillsets i.e., one employee would do diverse job from
specified task. It's must to know the each other language (skills) to
co-ordinate accordingly and deliver the expected result.

8. Success rate - The success rate is meant to be high when a Brand reaches
the targeted audience in a short span of time. Here are few things a
successful Digital agency in London do to get high success rate...
 They Identify the value proposition clearly (clarity in knowing what the
customers want)
 They have a Call-to-Action (CTA). They never run a campaign without a
Call-to-Action
 Optimisation of efforts. They constantly optimise the efforts and do what
needs to be done to fine tune the campaign effectiveness. A regular
Brainstorming meeting in agencies helps in generating new ideas which
can be used in future for the upcoming campaigns.

9. • Cadbury UK - Cadbury UK is one of the leading Brands with a strong
Digital media presence with about 2.6 million Likes on Facebook, 140K+
followers on Twitter. They have very engaged followers with the number
of Likes (for a post), Comments and Shares averaging to 1000+ per post.
Factors behind success - The Strength of the Brand with followers who
are passionate about Cadbury Chocolates.
• Starbucks UK - StarbucksUK ranks next in positioning itself as one of the
best Brands in the Digital space with about 1million Likes on facebook
and 200K+ followers on twitter. The rate of engagement is 1000+ per
post on the various Social media platforms.
Factors influencing the success - StartbucksUK use Social Media as a
platform for Customer Service and they provide a great customer
service. They are quick and responsive to customer queries and
concerns.
Here is a list of Brands for whom the Digital Marketing is paying off :

10.  TopShop - TopShop is another Brand that ranks high on Social Media. It
has about 1.3 million Likes on Facebook and ranks number two on Twitter
list. The Brand is very active on Facebook by posting the content in a
regular manner. They also share a link along with visuals on their wall. The
posts have diverse topics on Fashion and Apparel, Style Conversations and
new product announcement. The Community is very active with the
participation of the people and it grows organically on Facebook.
 Reasons for success - For TopShop, Facebook is a "Faceboon". They use
Facebook Wall intelligently to interact with its fans/customers. This offers
them more room to engage with the customers and also offer Customer
Service wherever necessary.

11. Newlook - Newlook, another apparel Brand that has a strong Social media
presence with 2million facebook likes and extremely engaged users. They
clearly mention on their Facebook page that "The wall will be open for
comments between 9am-5pm Monday to Friday". This has a significant
impact on the overall engagement of the users (on an average there are
about 50+ likes which is relatively low for a strong brand like Newlook).
Factors behind the success - They post great content. However, the
engagement level is low probably because of the restriction they have in
terms of timings during when the post should be made on the wall.

12. Here are 3 instances of successful Digital Marketing Campaigns in UK run by
Digital Marketing Agencies and the key takeaways from those campaigns:
a) Cash Converters Online marketing campaign:
Cash Converters, a High Street retailer in UK run a series of Digital and
offline marketing campaigns that proved to be successful in the marketing
space. Cash Converters specialises in pre-owned goods and financial
services was also a finalist in the Best Website category at the Franchise
Marketing Awards 2013.
The campaign focus areas were:
• Building brand awareness online
• Customer Acquisition
• Customer Retention

13. The campaign leveraged the key events in the year like Wimbledon, the
European Football Championships, The Queens Diamond Jubilee, the
Olympics and Paralympics for promotion. It also created viral games which
gave the people a chance to win.
It turned out to be a huge success with tweets containing the
#TashConverters generating 600K+ impressions and a weekly average reach of
100K+.
Continue with last slide

14. b) Bodyform:
Bodyform (which is not a well-known Brand) proved an unexpected hit on
YouTube. On the Brand's facebook page a man posted angrily about the
brand's depiction about women. This post started getting more comments,
likes and shares. In response to that Bodyform, with the help of a Digital
marketing agency came up with a video response (wherein the CEO of
Bodyform (fake) speaks to the audience to respond to that comment). Social
media did the rest and the video went viral; it gained 3.9 million views on
YouTube. This proved to be a success and helped in building the brand image
for Bodyform.
For More information : http://goo.gl/461uX

15. c) P&G - Thank you mom:
Procter & Gamble's global ad campaign for the Olympics proved to be one
of the best digital ads that received a 50K+ views on YouTube. It is a heart
melting commercial portraying that the greatest job in the world is being a
mum. Here are few words from the video...
"The hardest job in The World,
Is the best job in The World.
Thank you, Mom!“
So, from the above instances we can infer that it is not just because of the
location (London) the best digital marketing agencies are best it is also
because of the various strategies and action which they take while running
a digital marketing campaign for brands.
For More information : http://goo.gl/BEnQq

16. d) Ronaldinho: Touch of Gold (Nike):
One of the truly successful Viral Marketing Campaigns of all time is from Nike.
This campaign attracted 900K+ views and 500+ comments. Watch them here...
For More information : http://goo.gl/EFup0

17. e) Dynamite Surfing (Quicksilver):
The viral advert Quicksilver received about 10 million page views on YouTube
with 1500+ comments. This is one of the most engaging and viral advert on the
Web that received such high views in such a short period of time. Watch for
yourself... While the Digital Marketing campaigns that are run by Brands would
be successful when they follow the strategies mentioned above. But what
brings the best campaign result is by truly "Unifying" the various marketing
methods.
This brings measurable business outcomes through a blended methodology,
expertly unifying multiple digital marketing techniques, automating and
managing them with a sophisticated technology platform and applying metrics
and analytics into an advanced brand and marketing management programme.
For More information : http://goo.gl/sgz0h

18. About UnifiedM
A London Based "Unified" Digital Marketing
Agency
UnifiedM can deliver outstanding outcomes for your brand and
business. UnifiedM is a specialist marketing services provider
focussed on building brands and engaging customers in this
digital age.
For More Information
www.unifiedm.com