Because of converging media, the Marvel Universe and DC Universe
have more successfully expanded their cinematic presence ...
Sin/disease
enters the
world.
Sin/disease
enters the
world.
Separation
from the
father
Separation
from the
father
Most sto...
Simba
(1994)
Potter Batman
(1992-95)
Tony Stark Cinderella Luke
Skywalker
Spiderman
(2002)
Timon and
Pumbaa
Ron and
Hermio...
Snow White Wolverine
(2000)
Agent J
(2012)
Mowgli Frodo J.T. Kirk
(2009)
Sam Flynn
(2010)
The Dwarfs X-men Men in
Black
Ba...
Katniss
(2012)
Hugo Jack Tom
Sawyer
Pip Emma
2012
Kent
(2001-11)
District 9,10
and Peeta
Tabard and
Isabelle
Sawyer,
Kate
...
Click over one more to hear Jeff
Gomez explain Transmedia
It is no
coincidence that
this is the most
popular narrative
structure in film
and television.
It mirrors the
biblical nar...
Some villains live
for the sequel
Films and Television Shows are
often modern parables for
audiences of today.
This comic strip will most likely be
an origin story. (How did he/she
become an orphan?)
You can choose a narrative other
than the origin story BUT the origin
story as told through a comic strip
would be the sug...
EAST COAST VS. WEST COAST 
TRANSMEDIATRANSMEDIA
West Coast = complete story that is
expanded using many platforms.
Like Star Wars.
East Coast = A puzzle where the pieces
exist in many media platforms.
Like the movie Pandora or Native
Transmedia.
NATIVE TRANSMEDIA
The puzzle that has pieces in various forms of media… this
is often called transmedia journalism. Where ...
NATIVE TRANSMEDIA
This is also the story
making we see happening
in the pay lovin it
campaign…
This is also the story
maki...
The Anatomy of the Viral Video
For this assignment your script should
be 3-4 pages long and in script format.
You do not have to shoot a video…
For this assignment your script should
be 3-4 pages long and in script format.
I would suggest writing about why the villa...
Writer and analyst Kevin Allocca
works with YouTube Trends, a spot
for tracking the latest viral videos.
He connects them ...
Tastemakers + Community Remixing + the Unexpected = Viral Video.
Tastemakers are mostly
celebrities, talk show hosts,
and news anchors (spend
some PR bucks!).
Community remixing refers
to...
I do not have the data yet,
but the people at Mullen
who made a viral mother’s
day video pointed some
things out about the...
A McGuffin can mean many things. It can be something
big or small that appears in the movie or TV show. For
the purposes o...
Your video games document
should have the following:
Overview
This is a prose story outline. Talk
about the opening scene,...
Sample Scene/Script
This will be a page or two from
level one. Keep in mind
that video game scripts can have
multiple endi...
Transmedia story telling   branch
Transmedia story telling   branch
Transmedia story telling   branch
Transmedia story telling   branch
Transmedia story telling   branch
Transmedia story telling   branch
Transmedia story telling   branch
Transmedia story telling   branch
Transmedia story telling   branch
Transmedia story telling   branch
Transmedia story telling   branch
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Transmedia story telling branch

  1. 1. Because of converging media, the Marvel Universe and DC Universe have more successfully expanded their cinematic presence in the 2000s
  2. 2. Sin/disease enters the world. Sin/disease enters the world. Separation from the father Separation from the father Most stories combine the 1st and 2nd Adam, as most stories are parables of the grand narrative. Most stories combine the 1st and 2nd Adam, as most stories are parables of the grand narrative. Act 2 is filled with suspense like being chased, keeping secrets, and racing against time. Act 2 is filled with suspense like being chased, keeping secrets, and racing against time. In most narratives, the hero risks his life to find the cure that will restore paradise. In most narratives, the hero risks his life to find the cure that will restore paradise. Some villains live for the sequel Biblical Meta-Narrative Paradigm Biblical Meta-Narrative Paradigm
  3. 3. Simba (1994) Potter Batman (1992-95) Tony Stark Cinderella Luke Skywalker Spiderman (2002) Timon and Pumbaa Ron and Hermione Butler and Robin Rhodey and Potts Jaq and Guss R2 and C3PO Mary Jane, Aunt May Scar Voldemort Joker Stane Stepmother Darth Vader Green Goblin The Pride Lands The Wiz Worlds Gotham City Stark Industries The Kingdom The Galactic Empire New York/ Oscorp Mountain Wand Bat weapon Arc Reactor Glass Slipper Lightsaber Web/ Glider Once upon a time there was a lonely orphan … who was friends with social outcast They lived happily ever after until the evil… … tried to take over… Thankfully [hero] defeats [villain] with a… AND EVERYONE LIVES HAPPILY EVER AFTERAND EVERYONE LIVES HAPPILY EVER AFTER
  4. 4. Snow White Wolverine (2000) Agent J (2012) Mowgli Frodo J.T. Kirk (2009) Sam Flynn (2010) The Dwarfs X-men Men in Black Baloo Sam and Gollum McCoy, Pike, etc. Quorra Queen Magneto Boris Shere Khan Sauron Nero CLU The Kingdom The World The World The Jungle Middle Earth Red matter, Galaxies The Grid, Humanity Kiss of Love His claws Gun fire ring Space Ship Light Cycle Disc Once upon a time there was a lonely orphan … who was friends with social outcast They lived happily ever after until the evil… … tried to take over… Thankfully [hero] defeats [villain] with a… AND EVERYONE LIVES HAPPILY EVER AFTERAND EVERYONE LIVES HAPPILY EVER AFTER
  5. 5. Katniss (2012) Hugo Jack Tom Sawyer Pip Emma 2012 Kent (2001-11) District 9,10 and Peeta Tabard and Isabelle Sawyer, Kate Huck, Becky Estella and Magwitch Henry and August Chloe and Pete Snow Station Inspector Man in Black Injun Joe Havisham Queen Luthor and Darkseid Panem The Automaton The Island The World The gold Estella, men’s hearts Storybrooke The World Bow and Arrow Papa Rock Cave Contrition, Fire Kiss for Henry Aerial Flight Once upon a time there was a lonely orphan … who was friends with social outcast They lived happily ever after until the evil… … tried to take over… Thankfully [hero] defeats [villain] with a… AND EVERYONE LIVES HAPPILY EVER AFTERAND EVERYONE LIVES HAPPILY EVER AFTER
  6. 6. Click over one more to hear Jeff Gomez explain Transmedia
  7. 7. It is no coincidence that this is the most popular narrative structure in film and television. It mirrors the biblical narrative paradigm.
  8. 8. Some villains live for the sequel
  9. 9. Films and Television Shows are often modern parables for audiences of today.
  10. 10. This comic strip will most likely be an origin story. (How did he/she become an orphan?)
  11. 11. You can choose a narrative other than the origin story BUT the origin story as told through a comic strip would be the suggested option.
  12. 12. EAST COAST VS. WEST COAST  TRANSMEDIATRANSMEDIA
  13. 13. West Coast = complete story that is expanded using many platforms.
  14. 14. Like Star Wars.
  15. 15. East Coast = A puzzle where the pieces exist in many media platforms. Like the movie Pandora or Native Transmedia.
  16. 16. NATIVE TRANSMEDIA The puzzle that has pieces in various forms of media… this is often called transmedia journalism. Where there is breaking news and all media platforms document pieces of the story but the audience has to search to find the whole. The puzzle that has pieces in various forms of media… this is often called transmedia journalism. Where there is breaking news and all media platforms document pieces of the story but the audience has to search to find the whole. This is east coast Transmedia… This is east coast Transmedia…
  17. 17. NATIVE TRANSMEDIA This is also the story making we see happening in the pay lovin it campaign… This is also the story making we see happening in the pay lovin it campaign…
  18. 18. The Anatomy of the Viral Video
  19. 19. For this assignment your script should be 3-4 pages long and in script format. You do not have to shoot a video…
  20. 20. For this assignment your script should be 3-4 pages long and in script format. I would suggest writing about why the villain wants to take over (fill in the blank)
  21. 21. Writer and analyst Kevin Allocca works with YouTube Trends, a spot for tracking the latest viral videos. He connects them to the communities that make the parodies, tributes and reply videos within the so-called viral planets of YouTube’s universe. He’s composed a pretty simple formula worth mastering (for a scene in your show or ads for your story)
  22. 22. Tastemakers + Community Remixing + the Unexpected = Viral Video.
  23. 23. Tastemakers are mostly celebrities, talk show hosts, and news anchors (spend some PR bucks!). Community remixing refers to the fans on the various media outlets: It has to be easy to remix and share. The Unexpected means the story/scene/video itself has to have an M. Night Shyamalan twist in it.
  24. 24. I do not have the data yet, but the people at Mullen who made a viral mother’s day video pointed some things out about their video break down. They introduced a twist 45 seconds in, and then their “M. Night” moment was three minutes in.
  25. 25. A McGuffin can mean many things. It can be something big or small that appears in the movie or TV show. For the purposes of transmedia this McGuffin is expanded upon in other media, like the distant mountain example in Lord of the Rings or the reference to the Clone Wars in the original Star Wars Trilogy. It can even be the very object everyone is fighting for…
  26. 26. Your video games document should have the following: Overview This is a prose story outline. Talk about the opening scene, motivation, and plot points leading to the game climax. (if you go into a lot of detail here - this could take 3 pages but it would be good to try your hand at one scene)
  27. 27. Sample Scene/Script This will be a page or two from level one. Keep in mind that video game scripts can have multiple endings and scenarios. This writing is a little different than a film or TV script. I've attached two sample scripts in the discussion board. Thanks!

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