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Prosumerism

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  • 1. Prosumerism
  • 2. Gary Becker [1965]: Nonworking time may now be more important to economic welfare than working time, yet the attention paid by economists to the latter dwarfs any paid to the former.
  • 3. with electric technology, the consumer will become a producer
  • 4. His prosumer philosophy was first popularized in China. He is currently the #2 bestselling author in China.
  • 5. Activities created outside of the profit economy that add value to it. DIY [do it yourself]. UGC [user generated content].
  • 6. A product consumer that also customizes said product in innovative ways. Consumer/Producer.
  • 7. Napster and iTunes Napster took music out of the money economy and transferred it into the prosumer economy.
  • 8. Napster and iTunes Then iTunes used the Web to move music downloading back into the money economy, creating a very viable business that did not exist before.
  • 9. Napster and iTunes Zuckerberg was first noticed for making a prosumer mp3 app that would find songs based on your likes and dislikes.
  • 10. X-Box 360 Microsoft introduced the connect plug-in to the Xbox 360 which allowed movement based control of the game. When users started improving on it, the company decided to start offering support to the users, creating a sort of ecosystem of innovation.
  • 11. Consumer innovation In the U.K., they did a study and they found that 2.9 million users in the U.K. did some form of consumer innovation, but only 2% try to create some form of patent or intellectual property protection.
  • 12. ‘The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.’ - Alvin Toffler