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  • The law of diffusion of innovation tells us is that if you want mass-market success or mass-market acceptance of an idea, you cannot have it until you achieve this tipping point between 15 and 18 percent market penetration. So it's this here, this little gap that you have to close, as Jeffrey Moore calls it, "crossing the chasm." Because the early majority pragmatists will not try something until someone else has tried it first. And these guys, the innovators and the early adopters, they're comfortable making those gut decisions. They're more comfortable making those intuitive decisions that are driven by what they believe about the world and not just what product is available. This touches on McLuhan’s concept of the audience wanting to have a role in their entertainment.

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  • About MeIm a transmedia storyconsultant. I consultscreenwriters,novelists, filmmakers,video game developers,and film festivals. Ivealso guest lectured atseveral universities.
  • Feel free to……like me onmyFacebookpage…follow meon twitter…connectwith me onLinkedin
  • My Free AppYou candownload theandroidversion here.You can alsodownloadmy iPhoneversion here.
  • More About MeI consult using crowdsourced meta-narrativetrends like the popularorphan model on thefollowing slides.
  • OrphanModelTheEnd..who wasfriends withsocialoutcasts.…tried to take over…Once upon a time therewas a lonely orphan…And everyonelives Happilyever afterThings weregood until theevil…Thankfully[hero] defeats[villain] witha…Prince ofPersia (2010)ParablesTodayConsulting
  • OrphanModelTheEnd..who wasfriends withsocialoutcasts.…tried to take over…Once upon a time therewas a lonely orphan…And everyonelives Happilyever afterThings weregood until theevil…Thankfully[hero] defeats[villain] witha…Pirates of theCaribbean (2003)ParablesTodayConsulting
  • OrphanModelTheEnd..who wasfriends withsocialoutcasts.…tried to take over…Once upon a time therewas a lonely driver…And everyone(alive) livesHappily everafterThings weregood until theevil…Thankfully[hero] defeats[villain] witha…Drive (2011)ParablesTodayConsulting
  • OrphanModelTheEnd..who wasfriends withsocialoutcasts.…tried to take over…Once upon a time therewas a lonely orphan…And everyonelives Happilyever afterThings weregood until theevil…Thankfully[hero] defeats[villain] witha…Batman Begins(2005)ParablesTodayConsulting
  • OrphanModelTheEnd… was friendswith socialoutcasts.…tried to take over…Once upon, a time a girlmissing her father…And everyonelives Happilyever afterThings weregood until theevil…Thankfully[hero] defeats[villain] witha…Sparkle (2012)ParablesTodayConsulting
  • OrphanModelTheEnd..who wasfriends withsocialoutcasts.…tried to take over…Once upon a time therewas a lonely orphan…And everyonelives Happilyever afterThings weregood until theAtheist…Thankfully[hero] defeats[frenemy]with a…Dawson’s Creek(Season 1, ‘98)ParablesTodayConsulting
  • OrphanModelTheEnd..who wasfriends withsocialoutcasts.…tried to take over…Once upon a time therewas a lonely orphan…And everyonelives Happilyever afterThings weregood until theevil…Thankfully[hero] defeats[villain] witha…Lost(2004-10)ParablesTodayConsulting
  • OrphanModelTheEnd..who wasfriends withsocialoutcasts.…tried to take over…Once upon a time therewas a lonely orphan…And everyonelives Happilyever afterThings weregood until theevil…Thankfully[hero] defeats[villain] witha…HungerGames (2012)ParablesTodayConsulting
  • OrphanModelTheEnd..who wasfriends withsocialoutcasts.…tried to take over…Once upon a time therewas a lonely orphan…And everyonelives Happilyever afterThings weregood until theevil…Thankfully[hero] defeats[villain] witha…Tron Legacy(2010)ParablesTodayConsulting
  • OrphanModelTheEnd..who wasfriends withsocialoutcasts.…tried to take over…Once upon a time therewas a lonely orphan…And everyonelives Happilyever afterThings weregood until theevil…Thankfully[hero] defeats[villain] witha…The Avengers(2012)ParablesTodayConsulting
  • OrphanModelTheEnd..who wasfriends withsocialoutcasts.…tried to take over…Once upon a time therewas a lonely orphan…And everyonelives Happilyever afterThings weregood until theevil…Thankfully[hero] defeats[villain] witha…Spider-man(2002)ParablesTodayConsulting
  • More About MeI also combinetransmedia, blue ocean,and long tail strategiesin my consultations. Themodels are on thefollowing slides.
  • Blue Ocean Strategy for TransmediaPopularGenreParablesTodayConsulting
  • CrossingtheTransmedia MarketingChasmChasmMainstreamChannel SurfersPragmatists Conservatives SkepticsTV PremiersFilm’s OpeningWeekendSeason 2,Second Week intheater, sometimesthe second film.Netflix, Hulu, etc.[for film and TV]re-runs andsyndication [for TV.]Early AdoptersBlogging, Vlogging,Fan-Fiction.Story fansParablesTodayConsulting
  • Transmedia Long Tail StrategyTraditional models only focused on the ‘hot’ market (depictedin the blue line). The tail becomes bigger and longer in newmarkets (depicted in the red line).Opening Box-OfficeGames,Comics,Fan-fiction,Netflix
  • Ive obtained several degreesthat focus specifically on thiskind of content coding: BA in Filmand Theology, MA in Directing,and an MFA in Screenwriting.I’m currently working on my doctoratein Global Business and Leadership.My Credentials
  • I’ve had some of thetop articles onHollywood Jesus.com
  • My article on the future of education has receivedover 1.3k reads via Scribd.
  • My eBook on transmedia storytelling has receivedthe same amount of reads within weeks. It hasalso been endorsed by the former president ofWalt Disney Pictures .
  • My screenwriting expertise has been endorsed byboth screenwriting professors at the AmericanFilm Institute & Emmy-Award Winning Directors.
  • My Parables TodayFB site has had a weekly total reach ofover 83,000.
  • To contact me, schedule an onlineworkshop, or in-class lecture, youcan send an email to:parablestoday@gmail.com