Welcome to FashionMentorOnline www.FashionMentorOnline.com CMW DESIGNS – ABN 49 335 372 772
<ul><li>start with just one product </li></ul><ul><li>keep your range small </li></ul><ul><li>don’t just sell to retailers...
start with just one product <ul><li>you don’t have to design a complete range of products, especially when you’re just sta...
keep your range small <ul><li>you don’t have to have a range with lots and lots of styles in it get known for one product ...
<ul><li>keeping your range small makes it so much easier to manage and control your production: </li></ul><ul><li>fabric b...
don’t just sell to retailers <ul><li>there are so many avenues open to you to sell your product or service, there’s really...
<ul><li>for us, for we found that the most effective avenues were: </li></ul><ul><li>charity events </li></ul><ul><li>fash...
<ul><li>start with just one product </li></ul><ul><li>keep your range small </li></ul><ul><li>don’t just sell to retailers...
contact details <ul><li>[email_address]   (preferred email) </li></ul><ul><li>[email_address] </li></ul><ul><li>connect:  ...
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Business tips - starting your new business

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This slide show presentation includes business tips relative to your starting out with your new business:


1. start with just one product

2. keep your range small

3. don’t just sell to retailers

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Business tips - starting your new business

  1. 1. Welcome to FashionMentorOnline www.FashionMentorOnline.com CMW DESIGNS – ABN 49 335 372 772
  2. 2. <ul><li>start with just one product </li></ul><ul><li>keep your range small </li></ul><ul><li>don’t just sell to retailers </li></ul>www.FashionMentorOnline.com My name is Cheryl Widlend, and I’m from FashionMentorOnline Today I’m going to be chatting to you about some business tips in relation to starting out your new business
  3. 3. start with just one product <ul><li>you don’t have to design a complete range of products, especially when you’re just starting out. Let‘s say for example your hot niche market is parasols – the niche your decided upon after doing your market research in: </li></ul><ul><li>strategy #1 ‘how to find out if people want your product or service’ in the book CREATIVE PERSONS BEST FRIEND </li></ul><ul><li>You only need to start with one type of parasol, for example beach wear parasols, OR if you’ve decided that jewellery is your niche market, you only need to start with necklaces OR if you’ve decided that textile design is your niche market, you need only start with scarves, and so on… </li></ul><ul><li>
 </li></ul>www.FashionMentorOnline.com
  4. 4. keep your range small <ul><li>you don’t have to have a range with lots and lots of styles in it get known for one product first, once you are successful with that product and you are generating a profit, then only should you add other products to your range </li></ul><ul><li>for example, with your beach wear parasols, jewellery, or textile design create them in 3-4 styles and 6-8 colours first </li></ul>www.FashionMentorOnline.com
  5. 5. <ul><li>keeping your range small makes it so much easier to manage and control your production: </li></ul><ul><li>fabric buying </li></ul><ul><li>production planning </li></ul><ul><li>meeting deadline dates </li></ul><ul><li>delivery to clients…and so on </li></ul><ul><li>
 </li></ul>www.FashionMentorOnline.com
  6. 6. don’t just sell to retailers <ul><li>there are so many avenues open to you to sell your product or service, there’s really no need to only sell to retailers – the profit margin’s small, and you need to rely on feedback from the end user - your customer, via the retailer </li></ul><ul><li>the better way to sell your product or service includes: </li></ul><ul><li>home parties </li></ul><ul><li>trunk shows </li></ul><ul><li>markets </li></ul><ul><li>charity events </li></ul><ul><li>fashion shows…and the list goes on </li></ul>www.FashionMentorOnline.com
  7. 7. <ul><li>for us, for we found that the most effective avenues were: </li></ul><ul><li>charity events </li></ul><ul><li>fashion shows, especially race days </li></ul><ul><li>trunk shows by other accessory designers in our boutiques (our main product lines were fashion apparel) </li></ul><ul><li>because you’re selling directly to your client, the profit margin for you is much higher…more about this in: </li></ul><ul><li>strategy #7 ‘how to market and sell your product or service’ in the book CREATIVE PERSONS BEST FRIEND </li></ul>www.FashionMentorOnline.com
  8. 8. <ul><li>start with just one product </li></ul><ul><li>keep your range small </li></ul><ul><li>don’t just sell to retailers </li></ul>www.FashionMentorOnline.com so, to summarise, today I had a chat to you about some business tips in relation to starting out your new business, which included:
  9. 9. contact details <ul><li>[email_address] (preferred email) </li></ul><ul><li>[email_address] </li></ul><ul><li>connect: www.linkedin.com/in/cherylwidlend   </li></ul><ul><li>follow: twitter: @widlend </li></ul><ul><li>like: facebook: fashion favourites </li></ul><ul><li>visit: website: www.FashionMentorOnline.com </li></ul>
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