Be Honest and open 10 Domino’s “Pizza Turnaround” Campaign Addresses Poor Customer Reviews
Get Fans to weigh in! 11
Make it fun 12
SCALE GLOBALLY TO EVERY COUNTRY 13 Dynamically serve experiences based on users’ location
Show Different content based on language 14 ENGLISH SPANISH
Help them make decisions!
USE FACEBOOK AS A CRM CHANNEL 16 16
Give your fans a voice – Crowdsource! 17
Provide exclusives 18
Case Study: Starwood Hotels Challenge: Starwood Hotels wanted to launch a Facebook page for each of their 8 brands. They also wanted to launch a page for each of their properties, all 1,000 of them. Starwood Corporate wanted to create a solution which allowed them to push content to any page at any time, essentially using Facebook as their own media network. Solution: Create a scalable platform with thousands of logins based on hierarchy for each corporate brand and each of their local properties. -Roll up data so Starwood can understand how fans are interacting with individual property pages. -Give properties a voice and a channel to communicate with fans while allowing corporate to push offers at once.
Starwood Universal Login 20
Brand Pages serve as Hubs
PROPERTIES Serve as local destination sites 22
Helpful tips 23 Make the most of your assets Provide compelling fan-only content Keep it busy with FRESH content Get your fans to guide your content Ask questions! Don’t ignore your fans – they love you, love them back