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Jeff ragovin   buddy media-brand_smart2011
Jeff ragovin   buddy media-brand_smart2011
Jeff ragovin   buddy media-brand_smart2011
Jeff ragovin   buddy media-brand_smart2011
Jeff ragovin   buddy media-brand_smart2011
Jeff ragovin   buddy media-brand_smart2011
Jeff ragovin   buddy media-brand_smart2011
Jeff ragovin   buddy media-brand_smart2011
Jeff ragovin   buddy media-brand_smart2011
Jeff ragovin   buddy media-brand_smart2011
Jeff ragovin   buddy media-brand_smart2011
Jeff ragovin   buddy media-brand_smart2011
Jeff ragovin   buddy media-brand_smart2011
Jeff ragovin   buddy media-brand_smart2011
Jeff ragovin   buddy media-brand_smart2011
Jeff ragovin   buddy media-brand_smart2011
Jeff ragovin   buddy media-brand_smart2011
Jeff ragovin   buddy media-brand_smart2011
Jeff ragovin   buddy media-brand_smart2011
Jeff ragovin   buddy media-brand_smart2011
Jeff ragovin   buddy media-brand_smart2011
Jeff ragovin   buddy media-brand_smart2011
Jeff ragovin   buddy media-brand_smart2011
Jeff ragovin   buddy media-brand_smart2011
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Jeff ragovin buddy media-brand_smart2011

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  • Facebook is not another marketing channel, it is the marketing channel and it needs to be incorporated into everything you do in a holistic and systematic manner.
  • Transcript

    • 1. Brand Marketing on Facebook: Engaging your audience<br />Presented by <br />@Jeff Ragovin<br />Chief Revenue Officer<br />Buddy Media <br />1<br />
    • 2. FACEBOOK - The Business case <br />Facebook is the “blue whale” of the internet<br /><ul><li>Biggest site on earth reaching 3 out of 4 internet users each month
    • 3. Gaining 30M new members monthly
    • 4. 650M users worldwide;
    • 5. 700B minutes/month
    • 6. 30B pieces of content shared monthly</li></ul>2<br />Facebook Marketshare <br />(United States)<br />
    • 7. Drive Engagement with Tune in<br />3<br />
    • 8. 4<br />Give your fans tools so they can share<br />
    • 9. Grow with a grassroots approach<br />5<br />
    • 10. Engage with Great content<br />6<br />
    • 11. FOSTER CONVERSATIONS WITH FANS<br />7<br />
    • 12. USE OWNED MEDIA TO DRIVE FANS (TV)<br />8<br />
    • 13. Tie in sponsorships that make sense<br />
    • 14. Be Honest and open<br />10<br />Domino’s “Pizza Turnaround” Campaign Addresses Poor Customer Reviews<br />
    • 15. Get Fans to weigh in!<br />11<br />
    • 16. Make it fun<br />12<br />
    • 17. SCALE GLOBALLY TO EVERY COUNTRY<br />13<br /> Dynamically serve experiences based on users’ location <br />
    • 18. Show Different content based on language<br />14<br />ENGLISH<br />SPANISH<br />
    • 19. Help them make decisions!<br />
    • 20. USE FACEBOOK AS A CRM CHANNEL<br />16<br />16<br />
    • 21. Give your fans a voice – Crowdsource!<br />17<br />
    • 22. Provide exclusives<br />18<br />
    • 23. Case Study: Starwood Hotels<br />Challenge: Starwood Hotels wanted to launch a Facebook page for each of their 8 brands. They also wanted to launch a page for each of their properties, all 1,000 of them. <br />Starwood Corporate wanted to create a solution which allowed them to push content to any page at any time, essentially using Facebook as their own media network. <br />Solution: Create a scalable platform with thousands of logins based on hierarchy for each corporate brand and each of their local properties.<br />-Roll up data so Starwood can understand how fans are interacting with individual property pages. <br />-Give properties a voice and a channel to communicate with fans while allowing corporate to push offers at once. <br />
    • 24. Starwood Universal Login <br />20<br />
    • 25. Brand Pages serve as Hubs<br />
    • 26. PROPERTIES Serve as local destination sites<br />22<br />
    • 27. Helpful tips<br />23<br />Make the most of your assets<br />Provide compelling fan-only content<br />Keep it busy with FRESH content<br />Get your fans to guide your content<br />Ask questions!<br /> Don’t ignore your fans – they love you, love them back<br />
    • 28. Thank you!<br />24<br />

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