Jeff ragovin   buddy media-brand_smart2011
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  • Facebook is not another marketing channel, it is the marketing channel and it needs to be incorporated into everything you do in a holistic and systematic manner.

Jeff ragovin buddy media-brand_smart2011 Presentation Transcript

  • 1. Brand Marketing on Facebook: Engaging your audience
    Presented by
    @Jeff Ragovin
    Chief Revenue Officer
    Buddy Media
    1
  • 2. FACEBOOK - The Business case
    Facebook is the “blue whale” of the internet
    • Biggest site on earth reaching 3 out of 4 internet users each month
    • 3. Gaining 30M new members monthly
    • 4. 650M users worldwide;
    • 5. 700B minutes/month
    • 6. 30B pieces of content shared monthly
    2
    Facebook Marketshare
    (United States)
  • 7. Drive Engagement with Tune in
    3
  • 8. 4
    Give your fans tools so they can share
  • 9. Grow with a grassroots approach
    5
  • 10. Engage with Great content
    6
  • 11. FOSTER CONVERSATIONS WITH FANS
    7
  • 12. USE OWNED MEDIA TO DRIVE FANS (TV)
    8
  • 13. Tie in sponsorships that make sense
  • 14. Be Honest and open
    10
    Domino’s “Pizza Turnaround” Campaign Addresses Poor Customer Reviews
  • 15. Get Fans to weigh in!
    11
  • 16. Make it fun
    12
  • 17. SCALE GLOBALLY TO EVERY COUNTRY
    13
    Dynamically serve experiences based on users’ location
  • 18. Show Different content based on language
    14
    ENGLISH
    SPANISH
  • 19. Help them make decisions!
  • 20. USE FACEBOOK AS A CRM CHANNEL
    16
    16
  • 21. Give your fans a voice – Crowdsource!
    17
  • 22. Provide exclusives
    18
  • 23. Case Study: Starwood Hotels
    Challenge: Starwood Hotels wanted to launch a Facebook page for each of their 8 brands. They also wanted to launch a page for each of their properties, all 1,000 of them.
    Starwood Corporate wanted to create a solution which allowed them to push content to any page at any time, essentially using Facebook as their own media network.
    Solution: Create a scalable platform with thousands of logins based on hierarchy for each corporate brand and each of their local properties.
    -Roll up data so Starwood can understand how fans are interacting with individual property pages.
    -Give properties a voice and a channel to communicate with fans while allowing corporate to push offers at once.
  • 24. Starwood Universal Login
    20
  • 25. Brand Pages serve as Hubs
  • 26. PROPERTIES Serve as local destination sites
    22
  • 27. Helpful tips
    23
    Make the most of your assets
    Provide compelling fan-only content
    Keep it busy with FRESH content
    Get your fans to guide your content
    Ask questions!
    Don’t ignore your fans – they love you, love them back
  • 28. Thank you!
    24