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  • 1. 2010 media kitContact UsDave Arganbright, VP Sales212 547 7931
  • 2. who we areMediabistro is the premier content, career, and community resource for media and business professionals. Over1 million registered users visit mediabistro.com to read news and features, attend events, and find work on the industry’sbiggest job board. Targeted blogs, newsletters, parties, courses, and conferences have created a uniquely engagedcommunity. Launched at a single cocktail party back in 1994, mediabistro.com has become the industry destination foran educated and affluent audience including media professionals who set sales, marketing, and editorial trends in printand interactive media. don’t just take our word for it…“The place for media types to hang out.” – AdWeek“The closest thing to the Bible of what’s going on in our industry.” – NBC’s Brian Williams“The whole industry pays attention to this blog. It would not surprise me if I refreshed my browser 30 to 40 times a day.” – Jeffrey W. Schneider, Senior Vice President of ABC News mediabistro 2010 media kit
  • 3. mediabistro contentnews feedDaily Newsfeed: A roundup of need-to-know-now news about the media business. The Daily Newsfeed goes out every weekdaymorning to a coveted list of subscribers including senior-level media influencers. • 157k opt-in subscriberswww.mediabistro.com/news/newsfeedblogsAgencySpy: The dirt from deep inside Madison Avenue. Our SuperSpy tracks breaking news and gossip, campaigns and accountsfrom all the top ad agencies., and an unhealthy amount of viral video. The Week in Advertising is an irreverent web show that coversoddities from the ad world that are probably best left unseen..www.mediabistro.com/agencyspyAll Facebook: The unofficial Facebook resource, covers all issues pertaining to Facebook including new applications, general news,and analysis about the future of Facebook.www.allfacebook.comeBookNewser: The first word on digital publishing, covering the rapidly expanding world of eBooks, digital reading devices,publishing technology, and apps.www.mediabistro.com/ebooknewserFishbowlDC: Where the DC media masses go for dish about their co-workers and competitors. FBDC covers breaking news, mediatransitions, and insider gossip about the print, TV, and internet journalists who cover the nation’s capitol.www.mediabistro.com/fishbowldcFishbowlLA: The source of backstage media buzz for entertainment journalists and entertainment business executives in LA. FBLAbreaks news about the job changes, trends, foibles, and successes that fuel the west coast media chatter.www.mediabistro.com/fishbowllaFishbowlNY: Round-the-clock coverage of the New York media scene including newspapers, magazines, television, and newmedia. FBNY is home to the popular “Lunch at Michael’s” column, which chronicles the Wednesday dining experiences of New York’smedia elite.www.mediabistro.com/fishbowlnyGalleyCat: The premier destination for publishing professionals. GalleyCat is on the prowl, reporting the behind-the-scenes storiesabout authors, agents, editors, and publishers as the industry moves into new media ventures.www.mediabistro.com/galleycat mediabistro 2010 media kit
  • 4. mediabistro content (continued)MediaJobsDaily: Hire minds delivering news and insight about media industry employment, recruitment, and career development.www. mediabistro.com/mediajobsdailyMobileContentToday: Keeping the world of content for handheld products at your fingertips. MCT keeps tabs on breaking newsabout gadgets, apps, and marketing in the fast-paced mobile world.www. mediabistro.com/mobilecontenttodayPRNewser: News from the private side of public relations. Our insiders cover the rise of social media and a steady stream of pitches,accounts, successes, and crises.www.mediabistro.com/prnewserSocial Times: The Social Times vision is to help businesses and individuals learn the skills and tools necessary to build social capital.The site is updated daily with news and videos, and serves as a hub linking users to all types of media pertaining to building socialcapital.www.socialtimes.comTVNewser: Required reading for everyone from news addicts to the TV industry’s top executives. Features a constantly updated dailymix of breaking news, personnel moves, programming highlights, and gossip from the nation’s top broadcast and cable networks.www.mediabistro.com/tvnewserUnBeige: Keeping a sharp eye on design. Recently featured in The New York Times and named one of Newsweek’s “12 sites that definecool,” UnBeige is a witty chronicle of news, gossip, events, personalities, commentary, and humor for design professionals.www.mediabistro.com/unbeigeWebnewser covers the news about Web News and how media companies use the Web and social media to reach their customers.It’s the one-stop shop for people who work in the media to be informed on new and emerging technologies, Web ratings, job moves,and which media companies are embracing the Web and which aren’t.www.mediabistro.com/webnewsereditorialMediabistro’s exclusive editorial content helps our readers stay on top of trends, learn new things, and expand their careers. Features,interviews, and “How to Pitch” guides to major media outlets anchor a constantly updated series of articles that drives daily site traffic.www.mediabistro.com/contentjob listingsFor more than 10 years, mediabistro.com has been delivering the hottest jobs in media to the most engaged media audience on theweb. One of the most trafficked niche job boards on the internet, mediabistro.com listings include marquee names and hot start-upsfrom across the country.www.mediabistro.com/joblistings mediabistro 2010 media kit
  • 5. mediabistro.com traffic profiles monthly page viewsviews monthly page 10.3 million 7,600,000 unique monthly visitors unique monthly visitors 2.6 million 1,700,000 60% of mediabistro.com visitors 60% buying decisions vistors make of mediabistro make buying decisions purpose for visit 60% visit for businessSource: ConfirmIT Mediabistro Demographic Survey 2009 10% visit for personal use 30% visit for both mediabistro 2010 media kit
  • 6. mediabistro.com user profiles 46% have an income age groups greater than $75,000 1% 20 or under 36% 21 - 34 35% 35 - 49 91% are college educated 27% 50 - 65 1% Over 65 income 14% Less than $35,000 19% $35,001 - $50,000 21% $50,001 - $75,000 16% $75,001 - $100,000 30% More than $100,000 company size 18% Large (more than 500 employees) 24% Medium (50 - 500 employees) 58% Small (less than 50 employees)Source: ConfirmIT Mediabistro Demographic Survey 2009 mediabistro 2010 media kit
  • 7. mediabistro advertising opportunitiesMediabistro offers integrated cross-channel marketing online and off. 728 x 90 pxbannersGet noticed on the media industry’s top website. Banner ads reach engaged audiences who return to mediabistro.com throughout theday for news updates, job posts, and educational content. Campaigns can be customized and targeted by industry and geography. 336 x 280 px • 10.3 million monthly page views • 2.6 million unique monthly visitors 300 x 600 px 125 x 125 pxe-newslettersReach readers in their own inboxes. Blogs in all our industry verticals, including media, broadcasting, advertising, PR, tech, publishing,design, and mobile each have companion newsletters. The Revolving Door is a twice-weekly newsletter with news and analysis aboutjob changes in the industry. Regular dedicated mailings are sent to students in our continuing education program and paid AvantGuildmembers. All newsletters are opt-in. mediabistro 2010 media kit
  • 8. mediabistro advertising opportunities (continued)eventsInteract with key media players and expand your audience face-to-face. Party, panel, and conference sponsorship can include emailmarketing, event branding, on-site interaction, and editorial in mediabistro.com blogs. Topics, themes, and invite lists for parties andpanels can be customized. Major events include the Women’s Magazine Dinner, Mediabistro Circus, Mediabistro Career Circus,Mediabistro’s UGCX, Think Mobile, Web 3.0 and TVNewser Summit.www.mediabistro.com/eventswebcastsPromote your brand or product on live interactive webcasts featuring top talent and emerging topics. Sponsor a scheduled webcast, haveus create a program, or provide a speaker from your organization. Branding opportunities include event page and newsletter marketing,and mentions before, during, and after the webcast. Sponsor gets a minimum of 200 leads with contact and demographic information. Interactive Advertising Journalists & Social Media Semantic Web Search Engine Optimization Email Marketing Social Media Career Change mediabistro 2010 media kit

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