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Surveys show that most journalists and bloggers use search engines and organization websites to research stories. This deck provides some best practices for providing resources to the media so that ...

Surveys show that most journalists and bloggers use search engines and organization websites to research stories. This deck provides some best practices for providing resources to the media so that your site becomes a go-to depot for your issues.

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Online Newrooms Presentation Transcript

  • 1. Online Newsrooms The Feed: Volume I, Issue 5
  • 2. About Cheryl Contee Cheryl is a Web 2.0 and Social Media expert with over 13 years of expertise. She is a partner and consultant at Fission Strategy, and also co-founder of and blogger for Jack and Jill Politics.
  • 3. Just the Facts: How Journalists Use the Internet Source: 2007 Arketi Web Watch Survey, Inside B-to-B Media Usage of Web 2.0
    • 98% read news
    • 93% find news sources
    • 89% find story ideas
    • 59% subscribe to RSS feeds
  • 4. Just the Facts: Most Useful Information Source: 2007 Arketi Web Watch Survey, Inside B-to-B Media Usage of Web 2.0
    • 97% contact information
    • 95% search capabilities
    • 92% press room/press kits
    • 89% company backgrounders
    • 59% publication quality graphics or photos
  • 5. Online Newsrooms
    • Establish your organization as a source
    • Centralize information
    • Increase efficiency of communication with reporters
    • Attract traffic to your website
  • 6. Online Newsrooms Provide
    • Up to the minute information
    • Background materials
    • Sources
    • Visuals and graphics
    • Story ideas
  • 7. Include Breaking News
    • With a headline, summary and links to more information
    • Provide an RSS subscription option
  • 8. Breaking News Include hyperlinked headlines on home page if your newsroom is part of a larger website
  • 9. Other Content Use readable and concise content (preferably in HTML language to help search engine optimization)
  • 10. Other Content Calendar of events, archived releases, awards.
  • 11. Contacts and Sources
  • 12. Contacts and Sources Brief bios, photos and links to articles
  • 13. Contacts and Sources
  • 14. Visuals: Downloadable Photos
  • 15. Visuals: Graphics, Charts and Maps
  • 16. Video Tools to use: Vimeo, YouTube
  • 17. Readability
    • Short sentences, lists, bold text, white space
  • 18. Navigation
    • Links to newsroom on homepage
    • Site-persistent navigation
  • 19. RSS To distribute and syndicate content
  • 20. RSS Set up an RSS subscription option in your newsroom with free online services such as FeedBurner.
  • 21. Attracting Visitors Search engine optimization: use key words strategically (in titles, headlines, summaries, etc)
  • 22. Attracting Visitors
  • 23. Tracking visitors: Google Analytics
  • 24. Putting it All Together
  • 25.
    • Keep it current and accurate
    • Make information easy to find and easy to use
    • Provide compelling visuals
    • Make sure your sources are accessible to the media
    • Promote your newsroom with search engine optimization and RSS
    To Go
  • 26. Resource Media’s New Communications Initiative is a program designed to increase the understanding and application of new communications trends and technologies. About NCI
  • 27. To subscribe to The Feed or for more information, go to www.resource-media.org/feed or contact Liza Pike at [email_address]