Online Newsrooms The Feed: Volume I, Issue 5
About Cheryl Contee Cheryl is a Web 2.0 and Social Media expert with over 13 years of expertise. She is a partner and cons...
Just the Facts: How Journalists Use the Internet Source: 2007 Arketi Web Watch Survey, Inside B-to-B Media Usage of Web 2....
Just the Facts: Most Useful Information Source: 2007 Arketi Web Watch Survey, Inside B-to-B Media Usage of Web 2.0  <ul><l...
Online Newsrooms <ul><li>Establish your organization  as a source </li></ul><ul><li>Centralize information </li></ul><ul><...
Online Newsrooms Provide <ul><li>Up to the minute information </li></ul><ul><li>Background materials </li></ul><ul><li>Sou...
Include Breaking News <ul><li>With a headline, summary and links to more information </li></ul><ul><li>Provide an RSS subs...
Breaking News Include hyperlinked headlines on home page  if your newsroom is part of a larger website
Other Content Use readable and concise content  (preferably in HTML language to help search engine optimization)
Other Content Calendar of events, archived releases, awards.
Contacts and Sources
Contacts and Sources Brief bios, photos  and links to articles
Contacts and Sources
Visuals:  Downloadable Photos
Visuals:  Graphics, Charts and Maps
Video Tools to use:  Vimeo, YouTube
Readability <ul><li>Short sentences, lists,  bold text, white space </li></ul>
Navigation <ul><li>Links to newsroom  on homepage </li></ul><ul><li>Site-persistent navigation </li></ul>
RSS To distribute  and syndicate content
RSS Set up an RSS subscription option in your newsroom with free online services such as FeedBurner.
Attracting Visitors Search engine optimization: use key words strategically  (in titles, headlines, summaries, etc)
Attracting Visitors
Tracking visitors: Google Analytics
Putting it All Together
<ul><li>Keep it current and accurate </li></ul><ul><li>Make information easy to find and easy to use </li></ul><ul><li>Pro...
Resource Media’s New Communications Initiative is a program designed to increase the understanding and application of new ...
To subscribe to The Feed or for more information, go to  www.resource-media.org/feed   or contact Liza Pike at  [email_add...
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Online Newrooms

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Surveys show that most journalists and bloggers use search engines and organization websites to research stories. This deck provides some best practices for providing resources to the media so that your site becomes a go-to depot for your issues.

Published in: Technology, News & Politics
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Online Newrooms

  1. 1. Online Newsrooms The Feed: Volume I, Issue 5
  2. 2. About Cheryl Contee Cheryl is a Web 2.0 and Social Media expert with over 13 years of expertise. She is a partner and consultant at Fission Strategy, and also co-founder of and blogger for Jack and Jill Politics.
  3. 3. Just the Facts: How Journalists Use the Internet Source: 2007 Arketi Web Watch Survey, Inside B-to-B Media Usage of Web 2.0 <ul><li>98% read news </li></ul><ul><li>93% find news sources </li></ul><ul><li>89% find story ideas </li></ul><ul><li>59% subscribe to RSS feeds </li></ul>
  4. 4. Just the Facts: Most Useful Information Source: 2007 Arketi Web Watch Survey, Inside B-to-B Media Usage of Web 2.0 <ul><li>97% contact information </li></ul><ul><li>95% search capabilities </li></ul><ul><li>92% press room/press kits </li></ul><ul><li>89% company backgrounders </li></ul><ul><li>59% publication quality graphics or photos </li></ul>
  5. 5. Online Newsrooms <ul><li>Establish your organization as a source </li></ul><ul><li>Centralize information </li></ul><ul><li>Increase efficiency of communication with reporters </li></ul><ul><li>Attract traffic to your website </li></ul>
  6. 6. Online Newsrooms Provide <ul><li>Up to the minute information </li></ul><ul><li>Background materials </li></ul><ul><li>Sources </li></ul><ul><li>Visuals and graphics </li></ul><ul><li>Story ideas </li></ul>
  7. 7. Include Breaking News <ul><li>With a headline, summary and links to more information </li></ul><ul><li>Provide an RSS subscription option </li></ul>
  8. 8. Breaking News Include hyperlinked headlines on home page if your newsroom is part of a larger website
  9. 9. Other Content Use readable and concise content (preferably in HTML language to help search engine optimization)
  10. 10. Other Content Calendar of events, archived releases, awards.
  11. 11. Contacts and Sources
  12. 12. Contacts and Sources Brief bios, photos and links to articles
  13. 13. Contacts and Sources
  14. 14. Visuals: Downloadable Photos
  15. 15. Visuals: Graphics, Charts and Maps
  16. 16. Video Tools to use: Vimeo, YouTube
  17. 17. Readability <ul><li>Short sentences, lists, bold text, white space </li></ul>
  18. 18. Navigation <ul><li>Links to newsroom on homepage </li></ul><ul><li>Site-persistent navigation </li></ul>
  19. 19. RSS To distribute and syndicate content
  20. 20. RSS Set up an RSS subscription option in your newsroom with free online services such as FeedBurner.
  21. 21. Attracting Visitors Search engine optimization: use key words strategically (in titles, headlines, summaries, etc)
  22. 22. Attracting Visitors
  23. 23. Tracking visitors: Google Analytics
  24. 24. Putting it All Together
  25. 25. <ul><li>Keep it current and accurate </li></ul><ul><li>Make information easy to find and easy to use </li></ul><ul><li>Provide compelling visuals </li></ul><ul><li>Make sure your sources are accessible to the media </li></ul><ul><li>Promote your newsroom with search engine optimization and RSS </li></ul>To Go
  26. 26. Resource Media’s New Communications Initiative is a program designed to increase the understanding and application of new communications trends and technologies. About NCI
  27. 27. To subscribe to The Feed or for more information, go to www.resource-media.org/feed or contact Liza Pike at [email_address]

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