Greenpeace CES 2009 Green Electronics Presentation

Greenpeace Electronics Survey

Greenpeace Electronics Campaign
Work to ensure Brands:
Design out toxic chemicals
Extend life of products and offer global take back (financial responsibility) of e-waste
Increase energy efficiency and become climate leaders

The problem

Greenpeace Guide to Greener Electronics

Greenpeace Green Products Report 2.0
Measures progress made in the marketplace from company commitments. Words to Action
First Edition March 2008
Voluntary participation
3.5 month dialogue with participating companies
Eligible products must be on the market by 1/1/09
6 product categories
Top scoring product per company per category
15 companies, 50 products

Evaluation Criteria
Chemicals (30pts): avoidance of RoHS exemptions, elimination of PVC, BFRs, phthalates, antimony, beryllium
Energy efficiency (30pts): performance beyond Energy Star requirements and power-saving info to consumers
Lifecycle (30pts): warranty, upgradeability, recyclability, recycled plastic usage, availability of components, take back
Marketing & Special Pts (10pts): visibility, innovations, tracking of energy embedded in the product
Scores placed on a 10 point scale

Main Findings
Progress Being Made
Product category leaders’ scores are increasing – no grade inflation!
Few years ago, scores closer to zero than five
Competition heating up; scores tightening top to bottom, race is on
More products eliminating use of toxic chemicals
Most products are far exceeding Energy Star standards for energy efficiency
Niche to mainstream:
Previous innovations (LED lights) becoming more common place
Top scorer nearing the realm of truly green product:
Lenovo L2440x LCD monitor, 6.9 points

Main Findings Continued
Progress Still Needed
Plenty of room for improvement in all categories
Take-back programs should drive increased use of post-consumer plastic
Mobile and Smart Phone performance are stagnating
Green products need to be better marketed
More companies tracking energy used to make products; international standards needed
Consumers still have to choose between green in one area, grey in another
No need to trade off one green feature for another
Greener products are possible now: combing best green practices of each submitted product would produce scores in 7 to 8.5 range

Desktops Non-RoHS & Energy efficiency RoHS exemptions 3.31 Acer Veriton M678G 5 Chemicals Extended life 4.73 Hewlett Packard dc7900e USDT 4 Chemicals Energy Efficiency 4.86 Dell Studio Hybrid 3 Recycled materials & RoHS exemptions Chemicals 5.73 Fujitsu Siemens Esprimo E7935 E-Star 4 2 Non-RoHS & Energy Use RoHS exemptions 5.88 Lenovo ThinkCentre 58/M58p 1 - + Points Model Rank

Notebooks Lifecycle RoHS exemptions 3.44 Acer TravelMate 6293 7 Energy Efficiency Component Availability 3.80 Panasonic CF-W7 6 Energy Efficiency Tracking carbon footprint 4.20 Sony Vaio VGN-Z11WN/B 5 Chemicals Warranty & Component Availability 4.41 Dell Latitude E-4200 4 Non RoHS Chemicals Component Availability 4.68 Lenovo X300 3 Non RoHS Chemicals Energy Efficiency 5.48 Hewlett Packard Elitebook 2530p 2 Lifecycle Chemicals 5.57 Toshiba Portege R600 1 - + Points Model Rank

Mobile phones Lifecycle RoHS exemptions 4.61 LG KT520 5 Lifecycle RoHS exemptions 4.88 Sony Ericsson C905 4 Lifecycle Energy Efficiency 5.00 Nokia 3110 Evolve 3 Lifecycle Chemicals 5.20 Motorola MOTORAZR V9 2 Lifecycle Chemicals 5.45 Samsung SGH-F268 1 - + Points Model Rank

Smart Phones/PDAs Efficiency & tracking climate change Non RoHS 3.50 RIM Blackberry Pearl 8130 4 Non RoHS and tracking climate change RoHS exemptions 4.20 Hewlett Packard iPAQ 910 3 Lifecycle RoHS & tracking climate change 4.80 Sony Ericsson G900 2 RoHS exemptions Energy Effeciency 5.20 Nokia 6210 Navigator 1 - + Points Model Rank

Televisions Energy efficiency RoHS, Hg/Pb free display 4.96 Panasonic TH-42PZ800U 3 Chemicals Lifecycle 5.84 Sony KDL-32JE1 2 Warranty Energy Efficiency, Chemicals 5.92 Sharp LC-52GX5 1 - + Points Model Rank

LCD Monitors Lifecycle Beryllium Free 4.29 Acer V194HQ 7 Energy tracking, chemicals Warranty, components 5.13 Dell E2009W 6 Chemicals Post consumer plastic 5.48 Hewlett Packard L1950g 5 Warranty, defect policy Energy efficiency 5.74 LG Electronics W2252TE 4 Non RoHS, Warranty RoHS, energy efficiency 5.89 Samsung 2443BW 3 Energy Tracking, recycled plastics RoHS, energy efficiency 6.33 Fujitsu Siemens SCENICVIEW P22W-5 ECO 2 Energy Tracking, Take Back Chemicals 6.90 Lenovo L2440x 1 - + Points Model Rank

The Way Forward
Holistic Approach to Production will create products that are C lean, Energy-Efficient, Recyclable and Durable
Green Products Go Beyond Legal Requirements
Energy Issues
Beyond Energy Star; exceed ES requirements by at least 50% and aim for Zero Watt and energy generating products
Provide consumers with clearer power saving options
Track carbon footprint of products down the supply chain and reduce through efficiency, renewable energy uptake and gold standard offsetting as last resort

The Way Forward
Product Lifecycle
Strong Industry wide standards: recyclability, energy inputs, leading to full lifecycle analysis
Extend the lifecycle – no planned obsolescence!
Design for full cradle-to-cradle responsibility
Reconsider business models
Toxic Chemicals
ID and substitute chemicals of concern without waiting
Phase out of PVC and BFRs; make free mean free
Strengthen RoHS, use no RoHS exemptions
No double standards; consistent global change

Thank you Contact Casey Harrell tel: + 1 415 307 3382 [email_address] http://www.greenpeace.org/electronics

Greenpeace CES 2009 Green Electronics Presentation

by cherylcontee on Jan 10, 2009

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Greenpeace CES 2009 Green Electronics Presentation — Presentation Transcript

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