70% should answer what the public needs
Frequently Asked Questions
20% should be other people’s content
Generates participatory ownership
10% should be your own agency content
WHAT TO POST
When Information is Relevant
If You Are In the Midst of an Emergency,
Be concise & Broadcast-focused
Monitor Enough to Know the Trending Concerns
If The Emergency Is Happening Elsewhere,
Ask: What Might My Community Want to Know?
If You Are NOT In an Emergency,
Choose a Posting Rhythm that Meets Your Resources
In a Timely Fashion
Time of Day Can Influence Engagement
WHEN TO POST
Know Your Core
e are Visual
Embrace the Holidays
Do Social Good
Create & Use Active Hashtags
Feature Your Followers
Promote Across Platforms
If you want to engage with Internet Meme’s,
do it early….within 1-2 weeks of hype.
Getting Comfortable with Making Video’s
Be Nimble Enough to Host Your Own Press Conference
Practice Taking Pictures
Communicate Without Words
Think Constantly About What You Can Share
Watch Your Community…. Be Connected
BE READY BY….
Use the “Holiday Dinner”
Be Aware of Politics
Focus on Facts
Communities will self-
Be clear on your content
Cheryl Bledsoe (@cherylble)
Social Media Projects
QUESTION & ANSWER TIME
Can’t quite remember your question?
Tweet @CherylBle for more discussion
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