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Social Media:
Tools & Platforms
Cheryl Bledsoe,
Clark Regional Emergency Services Agency (CRESA)
Blogs
 Web-log = closest action
to writing a press release
 Can insert pictures &
hyperlinks for additional
information
...
Facebook….What’s PossibleCommontoBoth
• Status
• Link
• Photo
• Video
• Events
• Notes
PersonalPageOnly
• Email
• Chat
• G...
 1.11 Billion Users as of May 2013
Facebook
T
W
I
T
T
E
R
Twitter….what’s happening?
 554 million users
 140 characters possible, goal
= 100 characters
 People share through “re...
Tricks to Managing Social Media
 Don’t “watch” social media all
day long….it will suck your life
away if you let it.
 Fr...
Instagram
 150 Million Users
 Pictures
 3-15 second videos
Pinterest
 70 million users
Video
 YouTube = 6 billion hours watched per month / 100 hours
uploaded every minute
 Vine = 15 seconds / 40 million use...
Location-Based Services
Discussion & Questions?
 Learn Something New Every Day
 Find “Common Craft” videos on YouTube
 Use Your Google Search t...
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Session 2: Social Media Tools and Platforms

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Social Media Workshop | MESH | Indiana | October 2013

Published in: Education, Technology, Business
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Transcript of "Session 2: Social Media Tools and Platforms"

  1. 1. Social Media: Tools & Platforms Cheryl Bledsoe, Clark Regional Emergency Services Agency (CRESA)
  2. 2. Blogs  Web-log = closest action to writing a press release  Can insert pictures & hyperlinks for additional information  Opt-in Email Distribution or RSS Feeds possible  Comments & Statistics  Getting Started on a 3rd Party Site: www.Blogger.com, www.Wordpress.com, www.tumblr.com
  3. 3. Facebook….What’s PossibleCommontoBoth • Status • Link • Photo • Video • Events • Notes PersonalPageOnly • Email • Chat • Group Creation • Fan Page Creation • Privacy Settings FanPageOnly • Info Page • Insights Statistics • Vanity Page after 25 followers
  4. 4.  1.11 Billion Users as of May 2013 Facebook
  5. 5. T W I T T E R
  6. 6. Twitter….what’s happening?  554 million users  140 characters possible, goal = 100 characters  People share through “re- tweeting” or RT  @[username] are users  Each user chooses who he or she follows (double opt-in)  Both people must choose to follow each other to Direct Message or DM Pictures are shared through twitpic or other photo-sharing sites. Smartphones will often allow you to directly “share” or upload to Twitter.
  7. 7. Tricks to Managing Social Media  Don’t “watch” social media all day long….it will suck your life away if you let it.  From your office, use a desktop client like TweetDeck or Hootsuite and go to “settings” and set your notifications to pop- up ONLY for things you want to know about. Turn off all sound.  Set your “battle rhythm” for  What you watch  How you share
  8. 8. Instagram  150 Million Users  Pictures  3-15 second videos
  9. 9. Pinterest  70 million users
  10. 10. Video  YouTube = 6 billion hours watched per month / 100 hours uploaded every minute  Vine = 15 seconds / 40 million users  Vimeo = 102 million viewers  Google Hangouts & Skype
  11. 11. Location-Based Services
  12. 12. Discussion & Questions?  Learn Something New Every Day  Find “Common Craft” videos on YouTube  Use Your Google Search to answer questions  Find friends who are using the tools
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