Cheryl Bledsoe,
Clark Regional Emergency Services Agency (CRESA)
On Twitter as @CherylBle
Social Media:
Policy Development
Session Objectives
 Know Your Engagement Strategy
 Understand the Hurdles
 Tips for Managing Expectations
Audience Pulse Check…..
Why Should You Care?
Situational
Awareness
Direct
News
Media
Evaluate
PR
Strategy
Crowd-
Source
Solutions
Most Important Reason:
Relationships
Engagement Strategies
Do Nothing
Monitor Only
One-Way Engagement
Two-Way Engagement
Option 1: "Do Nothing"
Know the following facts:
Public expectations are changing
Conversation May Already Be Underway, o...
Option 2: Monitoring
 Listen to the online conversation
 Watch the news in real-time
 You don’t need to open an account...
Option 3: One-Way Engagement
 Broadcasting
 You Talk, Others Listen….you hope.
Option 4: Two-Way Engagement
 Understand that people don’t naturally care about you
 Relationship-building results in la...
What to Expect Next…
The Policy Hoops
Human Resources
Information Technology
Legal Issues
Your Social Media Strategy
May Require Cultural Change
Examine your agency’s position on values of
transparency, customer ...
Policy Considerations
 Identify a Team
 Explore Your Organizational Risk Tolerance
 Review (& Update?) Office Code of C...
After the Policy…
 Have Your Policy Reviewed by Legal
 Review Annually
 Train & Education Employees
Managing Expectations
 Policy Development Can Be Slow
 Resistance Needs to be Addressed
 Listen for the Interest
 Focu...
Questions & Discussion??
Cheryl Bledsoe,
www.sm4em.org
cherylble@gmail.com
503-250-4882
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Session 1: Social Media Policy Development

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Social Media Workship | MESH | Indiana | October 2013

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  • Who has a Personal Facebook Account? Who manages a Facebook Fan Page? Who has a Twitter Account? Anyone Blog? Who does NONE of the above? For those of you who do none of the above, have you ever watched a YouTube video? Who does Facebook, Blogging or Twitter for a Public Agency or Private Company?
  • Session 1: Social Media Policy Development

    1. 1. Cheryl Bledsoe, Clark Regional Emergency Services Agency (CRESA) On Twitter as @CherylBle Social Media: Policy Development
    2. 2. Session Objectives  Know Your Engagement Strategy  Understand the Hurdles  Tips for Managing Expectations
    3. 3. Audience Pulse Check…..
    4. 4. Why Should You Care? Situational Awareness Direct News Media Evaluate PR Strategy Crowd- Source Solutions
    5. 5. Most Important Reason: Relationships
    6. 6. Engagement Strategies Do Nothing Monitor Only One-Way Engagement Two-Way Engagement
    7. 7. Option 1: "Do Nothing" Know the following facts: Public expectations are changing Conversation May Already Be Underway, or Your agency is unknown to the public and perhaps should be Traditional news cycle no longer exists You may be the direct link to people
    8. 8. Option 2: Monitoring  Listen to the online conversation  Watch the news in real-time  You don’t need to open an account to watch
    9. 9. Option 3: One-Way Engagement  Broadcasting  You Talk, Others Listen….you hope.
    10. 10. Option 4: Two-Way Engagement  Understand that people don’t naturally care about you  Relationship-building results in largest return on investment.  Games & Contests Work
    11. 11. What to Expect Next…
    12. 12. The Policy Hoops Human Resources Information Technology Legal Issues
    13. 13. Your Social Media Strategy May Require Cultural Change Examine your agency’s position on values of transparency, customer service, and creativity
    14. 14. Policy Considerations  Identify a Team  Explore Your Organizational Risk Tolerance  Review (& Update?) Office Code of Conduct  Review (& Update?) Privacy Expectations  Separate Overall Social Media Policies from Site- Specific Protocols  Don’t Reinvent the Wheel http://socialmediagovernance.com/policies.php
    15. 15. After the Policy…  Have Your Policy Reviewed by Legal  Review Annually  Train & Education Employees
    16. 16. Managing Expectations  Policy Development Can Be Slow  Resistance Needs to be Addressed  Listen for the Interest  Focus on Agency Values  Patience is Required  Celebrate Baby Steps
    17. 17. Questions & Discussion?? Cheryl Bledsoe, www.sm4em.org cherylble@gmail.com 503-250-4882

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