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Session 1: Social Media Policy Development

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Social Media Workship | MESH | Indiana | October 2013

Social Media Workship | MESH | Indiana | October 2013

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  • Who has a Personal Facebook Account? Who manages a Facebook Fan Page? Who has a Twitter Account? Anyone Blog? Who does NONE of the above? For those of you who do none of the above, have you ever watched a YouTube video? Who does Facebook, Blogging or Twitter for a Public Agency or Private Company?
  • Transcript

    • 1. Cheryl Bledsoe, Clark Regional Emergency Services Agency (CRESA) On Twitter as @CherylBle Social Media: Policy Development
    • 2. Session Objectives  Know Your Engagement Strategy  Understand the Hurdles  Tips for Managing Expectations
    • 3. Audience Pulse Check…..
    • 4. Why Should You Care? Situational Awareness Direct News Media Evaluate PR Strategy Crowd- Source Solutions
    • 5. Most Important Reason: Relationships
    • 6. Engagement Strategies Do Nothing Monitor Only One-Way Engagement Two-Way Engagement
    • 7. Option 1: "Do Nothing" Know the following facts: Public expectations are changing Conversation May Already Be Underway, or Your agency is unknown to the public and perhaps should be Traditional news cycle no longer exists You may be the direct link to people
    • 8. Option 2: Monitoring  Listen to the online conversation  Watch the news in real-time  You don’t need to open an account to watch
    • 9. Option 3: One-Way Engagement  Broadcasting  You Talk, Others Listen….you hope.
    • 10. Option 4: Two-Way Engagement  Understand that people don’t naturally care about you  Relationship-building results in largest return on investment.  Games & Contests Work
    • 11. What to Expect Next…
    • 12. The Policy Hoops Human Resources Information Technology Legal Issues
    • 13. Your Social Media Strategy May Require Cultural Change Examine your agency’s position on values of transparency, customer service, and creativity
    • 14. Policy Considerations  Identify a Team  Explore Your Organizational Risk Tolerance  Review (& Update?) Office Code of Conduct  Review (& Update?) Privacy Expectations  Separate Overall Social Media Policies from Site- Specific Protocols  Don’t Reinvent the Wheel http://socialmediagovernance.com/policies.php
    • 15. After the Policy…  Have Your Policy Reviewed by Legal  Review Annually  Train & Education Employees
    • 16. Managing Expectations  Policy Development Can Be Slow  Resistance Needs to be Addressed  Listen for the Interest  Focus on Agency Values  Patience is Required  Celebrate Baby Steps
    • 17. Questions & Discussion?? Cheryl Bledsoe, www.sm4em.org cherylble@gmail.com 503-250-4882

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