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Beyond The Bus: How to make a la$ting career in music
Beyond The Bus: How to make a la$ting career in music
Beyond The Bus: How to make a la$ting career in music
Beyond The Bus: How to make a la$ting career in music
Beyond The Bus: How to make a la$ting career in music
Beyond The Bus: How to make a la$ting career in music
Beyond The Bus: How to make a la$ting career in music
Beyond The Bus: How to make a la$ting career in music
Beyond The Bus: How to make a la$ting career in music
Beyond The Bus: How to make a la$ting career in music
Beyond The Bus: How to make a la$ting career in music
Beyond The Bus: How to make a la$ting career in music
Beyond The Bus: How to make a la$ting career in music
Beyond The Bus: How to make a la$ting career in music
Beyond The Bus: How to make a la$ting career in music
Beyond The Bus: How to make a la$ting career in music
Beyond The Bus: How to make a la$ting career in music
Beyond The Bus: How to make a la$ting career in music
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Beyond The Bus: How to make a la$ting career in music

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This is an outline to the Beyond The Bus workshop given by music biz expert Cheryl B. Engelhardt. …

This is an outline to the Beyond The Bus workshop given by music biz expert Cheryl B. Engelhardt.

Once records are made & tours are complete, many musicians ask "now what?" and "what else?"

In this workshop, discover your purpose, both in life and in the music business. Explore new ways to have a music career you haven't though of. Look at how to sell your music as opportunities for others. Leave the workshop with a solid plan in place for creating new streams of income that are in line with your purpose & passion.

Led by Cheryl B. Engelhardt, a seasoned performing and recording artist-turned-film & commercial composer, trained personal coach & music biz expert, this hands-on workshop is perfect for any musician looking to step into a long, creative & profitable career in music.

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  • 1. BEYOND THE BUS How to make a la$ting music career
 A WORKSHOP OUTLINE CBE Music
  • 2. @CBE | CBEmusic.com BEYOND THE BUS: WORKSHOP • This is an outline for a workshop led by Cheryl B. Engelhardt entitled “Beyond The Bus”. • The hands-on workshop digs in to have musicians discover what is next for them in the music business and find new ways of creating a profitable, passionate music career.
  • 3. @CBE | CBEmusic.com NOW WHAT? • Once records are made & tours are complete, many musicians ask "now what?" and "what else?"
  • 4. @CBE | CBEmusic.com NOW WHAT? • Some musicians get to the point where life-on-the-road is no longer for them. (And that’s ok!)
  • 5. @CBE | CBEmusic.com NOW WHAT? • But the love of creating music is still there… so how can a musician make a living…in music? @CBE | CBEmusic.com
  • 6. @CBE | CBEmusic.com BEYOND THE BUS: WORKSHOP • Discover your purpose, both in life and in the music business. • Explore new ways to have a music career you haven't though of. • Look at how to sell your music as opportunities for others.
  • 7. @CBE | CBEmusic.com BEYOND THE BUS: WORKSHOP • Leave the workshop with a solid plan in place for creating new streams of income that are in line with your purpose & passion.
  • 8. @CBE | CBEmusic.com YOU’LL BE ABLE TO ANSWER: • What else can I do once my record is done/ tour is completed/ I don't want to tour anymore but I still love music?
  • 9. @CBE | CBEmusic.com YOU’LL BE ABLE TO ANSWER: • Why am I chasing a career in music? What's my real purpose in the world?
  • 10. @CBE | CBEmusic.com YOU’LL BE ABLE TO ANSWER: • What are other ways I can make money in music, like, really?
  • 11. @CBE | CBEmusic.com YOU’LL BE ABLE TO ANSWER: • How can I create stability in the music industry? (Um, is this even POSSIBLE?)
  • 12. @CBE | CBEmusic.com YOU’LL BE ABLE TO ANSWER: • What does my future career look like?
  • 13. @CBE | CBEmusic.com BEYOND THE BUS: WORKSHOP • Answers the previous questions. • Provides a real plan to move forward and get real results. • Redefines the words “success”, “failure” and “opportunity” to empower new career moves within the music industry.
  • 14. @CBE | CBEmusic.com BEYOND THE BUS: WORKSHOP • TV License library content creator • Film / Commercial / Web Series composer • New artist producer & collaborator • Touring consultant • Band arranger • Studio engineer • Instrumental /vocal instructor
 • SO many more…! What is YOUR next career move?
 Here are some options!
  • 15. @CBE | CBEmusic.com BEYOND THE BUS: WORKSHOP ! Cheryl is a seasoned performing and recording artist-turned-film & commercial composer, a trained professional-development coach & music biz expert, and a public speaker. Presented by: Cheryl B. Engelhardt @CBE | CBEmusic.com
  • 16. @CBE | CBEmusic.com BEYOND THE BUS: WORKSHOP ! ! • Over 50 TV show and commercial placements of her recorded songs. • 300+ shows worldwide from LA to NYC, London to Berlin, Anchorage to Seattle.
 • Fan-funded over $30k for her last record, all through her own website. • Has scored dozens of nationally airing commercials, feature films, documentaries and web series. • Has over 650 hours of personal and career development coaching training. • Wrote the book on jump starting a music career. Literally. (“In The Key Of Success: The 5 Week Jump Start Strategy”) • Has presented at SXSW 3 times, the Millennium Music Conference 5 times, Cornell University, UConn, UCLA, NYU and City College about the music biz. Cheryl B. Engelhardt by the numbers:
  • 17. STAY TUNED TO WWW.CBEMUSIC.COM & WWW.INTHEKEYOFSUCCESS.COM for the next BEYOND THE BUS workshop!
  • 18. PHOTO CREDITS page 1, 18: Stand in the Rain (https://www.flickr.com/photos/81924773@N00/3320576328/) page 2: Victor Bezrukov (https://www.flickr.com/photos/s-t-r-a-n-g-e/2239001689) page 3: ores2k (https://www.flickr.com/photos/ores2k/394359583) page 4: Kay Gaensler (https://www.flickr.com/photos/gaensler/6765758169) page 5: http://picjumbo.com/guitar-strings-detail/ page 6: Tyello (https://www.flickr.com/photos/tyello/4833534949) page 7: http://picjumbo.com/girl-writing-in-a-diary/ page 8: Bill Selak (https://www.flickr.com/photos/billselak/2082535909) page 9: Send me adrift (https://www.flickr.com/photos/sophiadphotography/6104169608/) page 11: Mahesh Telkar (https://www.flickr.com/photos/maheshkhanna/2175184797/) page 12: dave.kobrehel (https://www.flickr.com/photos/davekobrehel/6569004643/) page 13: Daniel Kulinski (https://www.flickr.com/photos/didmyself/6530383417/) page 14: Яick Harris (https://www.flickr.com/photos/rickharris/3241285917) page 15: Silas Rossi (www.alpine-logic.com)
 Thank you for your interest, for your time, and for sharing these slides. ~ Cheryl

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