Photoshop in marketing

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Presented by Prof. Mark Gallian at the BBLA-NCLIS seminar for librarians held at the ICT Hall, Benguet State University Library, La Trinidad, Benguet. The objectives are 1) Introduce to the librarian desktop publishing and photoshop, 2) Develop in the librarians the skill of technological marketing, and 3) enable librarians for marketing Filipiniana materials.

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Photoshop in marketing

  1. 1. PHOTOSHOP(MARKETING ANDADVERTISING)Mark Lee Galian
  2. 2. Objectives:Establish understanding of AdobePhotoshopIdentify role of Photoshop in MarketingManipulate editing Tools inPhotoshop(Workshop)Create A Book Cover in
  3. 3. What is Photoshop?A Photo EditorSoftwareExample:Adobe Photoshop“Portable Photoshop” Cs4.-Cs6 Last Major Release
  4. 4. Adobe Photoshop- Basic Uses: 1. Restoring Old Photographs.
  5. 5. Adobe Photoshop- Basic Uses: 2. Correcting Mistakes. – red eye removal Or skin tone
  6. 6. Adobe Photoshop- Basic Uses: 3. Turning a Photo Into a Work of Art.
  7. 7. Adobe Photoshop- Basic Uses: 4. Combining Pictures, Text, and Graphics to Make Covers for Books, Reports and CDs.
  8. 8. Adobe Photoshop- Basic Uses: 5. Combining Pictures to Make the Impossible Possible.
  9. 9. Other Photoshop outputs:
  10. 10. Photoshop in Marketing Photoshop has changed the way in which we look at and produce photographs. You can not look at any magazine cover or book covers without wondering that Photoshop has been utilized.
  11. 11. Photoshop in Marketing Graphic designing work is more in demand and part of that is working with Photoshop. Whether it is making pictures for a website, an advertising campaign or doing the layout for a newspaper or a book cover, Photoshop is employed in all these industries.
  12. 12. Adobe Photoshop Marketing- Outputs: BookCovers-What makes abook moremarketable?- Appealing BookCover
  13. 13. Enndd…. Thank u (^^,) Mwahh

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