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SocialTALK - Social Media CRM and CMS Platform
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SocialTALK - Social Media CRM and CMS Platform

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SocialTALK is the social media industry's most robust publishing, management, and measurement platform. …

SocialTALK is the social media industry's most robust publishing, management, and measurement platform.

As a Social CMS (Content Management System) it enables you to build, manage and measure your social media presence across multiple touchpoints including Facebook, Twitter, YouTube, Wordpress, and Movable Type.

As a Social CRM (Customer Relationship Management) tool SocialTALK enables you to identify and respond to your most influential customers, encouraging them to continue building your brand.

Check us out at www.socialtalk.com or read Mashable's posts:

SocialTALK Helps Businesses Diffuse Social Media Clutter: http://mashable.com/2010/02/12/socialtalk/

SocialTALK named one of Mashable's top 10 essential tools for B2B marketers. http://mashable.com/2010/04/08/b2b-marketing-tools/

Published in: Business

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  • 1. SocialTALK The social media management platform for the world’s largest companies
  • 2. SYNCAPSE EMPLOYS THE GLOBAL LEADERS IN SOCIAL TECHNOLOGY We have 140 of the smartest people in social technology in offices across the US, Canada and Europe
  • 3. SYNCAPSE MANAGING OVER 50 MILLION CLIENT-TO- CUSTOMER DIRECT CONNECTIONS Enterprise-grade technology to build, manage, and measure the social media presence for the world’s largest brands 3
  • 4. SYNCAPSE In 2007 Blackberry had 1 Facebook Page managed by 1 person. 4
  • 5. SYNCAPSE Today BlackBerry has 33 pages managed by over 50 people connecting to 3 million customers across 28 countries, in 18 different languages. That’s just one brand. 5
  • 6. SYNCAPSE EFFICIENCY GOVERNANCE REPORTING Managing many Legal and PR teams Executives want global social media are concerned about better reports locations is time the risks involved in showing the results consuming and their social media and impact of their resource-intensive participation social media efforts 6
  • 7. SYNCAPSE EFFICIENCY • Manage all of your pages and blogs from one central tool • Schedule your posts in advance across time zones • Archive and retrieve all of your social media activities 7
  • 8. SYNCAPSE GLOBALIZATION • Syndicate global equity content to all local pages with one click • Allow regional markets to run campaigns with their own posts • Aggregate all engagement metrics through one central tool 8
  • 9. SYNCAPSE GOVERNANCE social media coordinator, agencies, interns EDITOR • Create custom workflows to record management and legal approvals APPROVER* • Reduce your risk by controlling who can approve and publish your content PUBLISHER • Keep a time-stamped digital thumbprint of every interaction *chief privacy officer, in-house counsel, managers 9
  • 10. SYNCAPSE REPORTING • Graph your publishing activities across all social media platforms • See how your engagements (likes, comments, shares) trend globally and locally over time • Optimize the direct 1-on-1 connections you’ve established across your brands 10
  • 11. SYNCAPSE BENEFITS • Prove causality between your media spend and direct connections • Increase community engagement by optimizing post content and timing • Earn higher budgets and executive support by showing campaign effectiveness 11
  • 12. SYNCAPSE EXAMPLE All-Channel Fan Engagement: Pull all available data from all channels including Facebook, Twitter, YouTube, WordPress to see your total social media growth. 12
  • 13. SYNCAPSE EXAMPLE Facebook Fan Engagement: Track each brand or location over time in one chart to show which communities are growing in size and engagement. High Membership Base, Low Level High Membership Base, High Level of Engagement of Engagement (Optimal) Low Membership Base, Low Level of Low Membership Base, High Level of Engagement Engagement 13
  • 14. SYNCAPSE EXAMPLE Response Index Per Page: Track # of fans over total engagements per post to show community growth (blue line) and activity level (red line). 14
  • 15. SYNCAPSE Our client services team is here for you. WEEK ONE: Administrative Setup We’ll set you up with all the right users and permissions and your own customized workflow WEEK TWO: Customized Training Your staff and agencies will be fully trained on how to use SocialTALK WEEK THREE: Optimization We’ll help you optimize your activities and workflows based on your first few weeks of usage WEEK FOUR: Reporting We’ll advise your key users on how to use the reporting suite for their own unique needs. 15
  • 16. SYNCAPSE Get started today It takes just a few minutes to get you on your way to centrally managing and measuring your social media activities No software to install, no downloads All you need is a password and a web connection Full training and customer support Included with your monthly license! 16
  • 17. SYNCAPSE THANK YOU Let’s start the conversation. Andrew Cherwenka Adrienne Scissons VP US Sales Account Manager a.cherwenka@syncapse.com a.scissons@syncapse.com (646) 267-2474 (212) 699-3703 41 East 11th St 41 East 11th St 11th Floor 11th Floor New York, NY New York, NY 10003 10003 www.syncapse.com www.syncapse.com 17