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Anh's Marketing Portfolio
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    Anh's Marketing Portfolio Anh's Marketing Portfolio Presentation Transcript

    • Marketing Portfolio Anh Nguyen
    • Company Campaigns
      • Position: Southern California Market Manager
      • Managed grassroots efforts in Los Angeles,Ca and surrounding areas
      • Launched event and guerilla marketing campaigns
      • Managed in store support
      • Executed 100 field marketing events per month
      • Partnered with influential leaders in the community to build brand awareness.
    • Grassroots Marketing
    • Partnerships
    • Social Media
      • http://www.365hangers.com/all/day-7-argo-tea-gift-set/
      • Partnership campaign to boost Facebook Fans and website traffic
      • Campaign boosted Argo tea’s Facebook by 700 new fans within a week timeframe!
    • Social Media
      • http://www.yelp.com/events/los-angeles-argo-tea-yelp-and-friends-present-communitea-graffitea-event-at-space-15-twenty
      • Utilized partnership with Yelp LA to bring awareness of Argo Specific events.
      • Partnered with local vendors and retailers to create an influential event!
      • Implemented marketing strategies for Neuro Drinks . But more than field marketing, I wore several hats. I dabbled in event marketing, training, sales, media buys, social networking and am in the business of building credible relationships, whether with a consumer or a distributor.
      • Started off with the launching the market of San Diego and its surrounding territories. I created a team of samplers, unique events, and worked with the distributor to ensure that we were constantly on top of their minds in southern California.
      • After successfully marketing for southern California, I had the opportunity to launch a new and foreign market, Las Vegas! I took this opportunity and learned the dynamics of the market as well as a new sales force. 4 months later, Las Vegas became one of the top territories for both brand awareness and sales!
      • I am constantly traveling to new markets to help launch it, and it is part of my job to ensure that new markets start off on the right foot, while managing my territories at home.
      • Graduated to regional marketing. Overseeing Colorado, Utah, Nevada and Southern California
      Regional Field Marketing
      • Neuro beverages launched their first regional campaign on the west coast during Fry’s Electronics 3 day anniversary weekend.
      • Along with my area sales rep, we sold in 66+ case floor displays to our area Fry’s.
      • To support our accounts, we conducted what we called “brain stations” in all of the Fry’s Electronics up and down the west coast over their 3 day anniversary weekend. These stations were there to educate consumers on our Sku NeuroSonic and its ability to keep people mentally alert. They were also there to support the movement of product from the stores.
      • Both my markets, San Diego and Las Vegas were the most creative and successful markets on the west coast.
      Regional Campaigns
    • Regional Marketing Campaign
      • What I did
        • Created memorable and interactive activities at each area Fry’s in both markets.
        • Activities were created to bring the product to life! Demonstrating not only the fun side of Neuro, but how NeuroSonic really does keep the brain fit!
        • Games played = Improv Bocce Ball, Memory Pictionary, bean bag toss, and DDR.
        • My team rocking it http://www.youtube.com/watch?v=JtXq05Nw0CQ http://www.youtube.com/watch?v=XfjCRoQBqU4&feature=related
        • The result! Both of my markets moved the most product from the stores over the 3 day weekend on the west coast. Moving 78 cases in San Diego and 72 cases in Las Vegas, NV
    • Retail Program- Frys
    • Retail Program- Frys
    • Retail Program- Frys
      • I’ve partnered with influential organizations to build awareness through fashion and entertainment.
      • Events = Art exhibits, celebrity book signings, marathons, celebrity poker tournaments, fashion shows, local art shows, museum exhibits, music festivals.
    • Events-Fashion Shows
    • Events- Celebrities/Charities
    • Celebrities
      • Models of the Runway, Brandise Danesewich
      • Project Runway 7 Designer Mila Hermanovske
      • Queer Eye for the Straight Guy and RENT Broadway star Jai Rodriguez
      • Project 6 Runway designer Christopher Straub
      • The host of the Bachelor Chris Harrison
      • MVP NFL player Drew Brees
      • Real Housewives of Orange County Vicki Gunvalson and Lynn Curtin
      • Project Runway designer GOGA
    • Consumer Collecting
    • Collegiate http:// vimeo.com/15940531 http:// vimeo.com/15726549
    • Sports Marketing
    • Social Media
      • Client- Toyota Corporate for Scion
      • Objective- Along with a team of Scion ambassadors, worked to bring brand awareness of Toyota Scion cars in the gulf state region. This included Texas, Louisiana and Oklahoma!
      • Incorporated the culture of SCION utilizing concerts, magazine release parties, bars, and the nightlife to reach the GEN Y consumer!
      • Sponsored concerts for Pit Bull, Gnarles Barkely, The Black Violins and Daddy Yankee.
      • Created a culture of Scion Enthusiast!
    • Projects
      • Client- Nestle
      • Product- Nesquik Chocolate Milk
      • Objective- To plan and execute a program for Nesquik in conjunction with the Rock N Roll Marathon.
      • Client- Jamba Juice
      • Product- Jamba Juice Bottles
      • Objective- To plan and execute a summer program involving 43 farmer’s markets in San Diego, CA to sample out Jamba Juice smoothie and juice bottles.
      • Client- Jamba Juice Smoothies and Juices
      • Objective- To successfully sample out 30,000 Jamba Juice smoothies and juice bottles to the San Diego,CA area with 10 brand ambassadors in a 2 week period!
      • Result- A city of HAPPY JAMBA DRINKERS
      • Client- Jig A Loo
      • Objective- Armed with a team of Jig A Loo ambassadors and a display truck, Jig A Loo hit 23 Wal-marts in Houston and its surrounding suburbs.
      • The team engaged with consumers on the Jig A Loo demo truck to demonstrate product use.
      • Ambassadors set foot inside Wal-mart locations to spread brand awareness down the aisles.
      • Consumers entered the Jig A Loo demonstration truck to see the product work in real time.
      • Client- Fresh Gourmet Crunchy Croutons
      • Objective- To plan and execute a guerilla marketing campaign utilizing 10 brand ambassadors for Fresh Gourmet’s Crunchy Croutons at the PMA Convention, the largest food convention in the US.
      • Brand ambassadors were stationed at 5 different locations around the convention center to sample out product to consumers entering the venue.
      • Met with the client and talked him through the campaign as he witnessed the event.
      • Results- Every convention attendee entered the convention center with a bag of Fresh Gourmet’s Crunchy Croutons!
      • Client- Dove Go Fresh
      • Objective- To plan and execute a month sampling campaign inside one of Houston’s largest malls during the month of December, the holiday rush.
      • Over 75,000 Dove GO fresh Sprays were sampled to mall patrons over a 4 week campaign.
      • Client- Kelloggs Special K Protein Bars and Water
      • Objective- To set up 3 stations around 2 area malls for a Kelloggs Special K protein water and bar sampling.
      • Utilized 10 brand ambassadors to reach out to mall patrons.
      • - I bring brands to life and hope to do so with yours!