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How to Market Your Brand Like a Prostitute

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Prostitutes are not just coke-addicted sex workers. They are (often) very talented marketers and entrepreneurs. Here's how to market your brand like a prostitute. Guest starring Joan Rivers, Miley ...

Prostitutes are not just coke-addicted sex workers. They are (often) very talented marketers and entrepreneurs. Here's how to market your brand like a prostitute. Guest starring Joan Rivers, Miley Cyrus, and Flavor Flav.

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  • What a provocative title and also a great presentation too.
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How to Market Your Brand Like a Prostitute How to Market Your Brand Like a Prostitute Presentation Transcript

  • How to Market Your Brand Like a Prostitute
  • Prostitutes are not just coke-addicted sex workers They are (often) very talented marketers and entrepreneurs
  • Here’s how to market your brand like a prostitute
  • 1. Go where the johns are I wish I was somewhere else.
  • I am a dumb prostitute. There are no johns in this abandoned tunnel. Self-awareness is key. You need to understand who your audience is, and where you can find them. If not, your pitch will fall on deaf ears.
  • 2. Be a hot piece of a**
  • It turns out that “fat prostitute” is not a good long-tail keyword. (neither is “prostitute from Wal-Mart”) Package and design matter Image and design can communicate a compelling and emotional story to your audience.
  • 3. Get a pimp Just because I wear a two-tone suit don’t mean I don’t care ‘bout style. Pimps often have pimp cups
  • Joan Rivers is my pimp Streetwalker! Thanks boss Connect with people with connections who can promote your brand for you. Having someone to vouch for you (and discover your work) will increase leads and credibility.
  • But it’s halloween! Sorry, Miley. Holidays are no excuse for bad marketing. 4. Don’t try to look like a prostitute unless you are one
  • They pay me $4 a season to PRETEND I’m a pimp. YEAH BOOYIEE! You need to be passionate about your brand in order to be remarkable If you fake it, you’ll lose engagement from your audience And be like Flavor Flav
  • 5. Avoid competitive corners See? No room for another prostitute here.
  • Too much competition can drive down prices and make it harder for you to get noticed.
  • Need more marketing advice? Check out my blog! Cherrysave Web Consulting http://www.cherrysave.com/ twitter.com/cherrysave Thanks for viewing!