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PL-CALL keynote on study of IWB-mediated EFL teaching in France. Analysis of video, questionnaire, and interview data allow an exploration of a) teachers’ IWB use in terms of IWB features and teaching objectives, b) their choices with respect to the design and implementation of learning activities, c) their self-efficacy beliefs with respect to the IWB and ICT in general, and d) their orientation to professional development in language teaching with this tool. Through a mixed-methods approach combining quantitative and qualitative analyses, a number of teacher profiles emerge, revealing differential exploitation of IWB affordances in relation with differing beliefs, goals, and competences. The patterns of technology integration shown by teachers in the various school contexts investigated offer a starting point for a developmental framework to account for the evolution of teaching practices as teachers acquire techno-pedagogical competences (Guichon & Hauck, 2012). They also suggest a pressing need for more pedagogically oriented support to enable teachers to adopt interactive technologies efficiently and effectively.