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  1. 1. The launch of chermside.comLocal Business Presentation <br />
  2. 2. Basics – Lets Talk Business<br />There are 3 ways to grow a business...<br />Only three ways<br />Increase the number of clients<br />Increase the average transaction value<br />Increase the frequency of repurchase<br />
  3. 3. Basics – Lets Look Closer<br />Example<br />
  4. 4. Basics – Lets Increase each component by 10%<br />An increase of just 10% in each component means an overall increase in 33% in Gross Sales<br />It’s Exponential!<br />
  5. 5. Why Use the Internet to Promote an Offline Business???<br /> 97 percent of Internet users in the U.S. gather shopping information online, with the majority citing that they “shop online, purchase offline.” (NPD Group)<br /> 86 percent of online users use search engines to find local offline businesses. (Kelsey Group)<br />More than 73 percent of activity online is in one way or another related to “local content.” (Google) <br />
  6. 6. Trade Allies – Our Goals<br />We will use the internet & direct marketing strategies to;<br />Increase your customer base<br />Increase your average transaction size<br />Increase the number of repurchases<br />Let us show you how...<br />
  7. 7.<br />In Feb 2010, is launching<br />Local Residents will be informed about our launch<br />They will be offered free membership cards to encourage them to shop locally<br />
  8. 8. – Needs Launch Businesses<br />We are looking for launch businesses – one from each niche/industry<br />Being a Launch business of means:<br />No Cost to the business – We’ll even cover all the ad design costs etc<br />Free Publicity via our website<br />A 3-month free trial with absolutely no obligation to commit. <br />The ability to run an email campaign to local resident mailing list.<br />
  9. 9. About<br /> will act as a community site including such things as;<br />News Articles<br />Business Profiles<br />Videos<br />Community Announcements & Events<br />Suburb Developments<br />Real Estate<br />And most importantly, what the membership card entitles our members to.<br />
  10. 10. Interactive Map of Shopping Centre<br />We have created an interactive map of Westfield Chermside<br />Participating stores will light up on the map<br />Once they are clicked on, the offer they have agreed to advertise will be displayed<br />Click on the image to be taken to the Website<br />
  11. 11. If your seeing this Presentation – We would like you to be a launch business<br />Back to the 3 ways to increase your business<br />Increase the number of your customers<br /><ul><li>We are only launching with 10-15 businesses.
  12. 12. We are mailing out approximately 6,000 postcards to residents of Chermside & Chermside West
  13. 13. This means plenty of additional exposure of your business
  14. 14. We expect a minimum of 500 additional membership cards to be issued.
  15. 15. In approximately 6 months time we plan on opening it to surrounding suburbs also.</li></ul>If the launch businesses fail, we fail – so we will be doing everything in our power to help your business.<br />
  16. 16. Average Dollars Per Sales<br />You may be surprised but....<br />We are not pro-discounting!<br />We would much prefer our clients to either;<br />Offer free samples<br />Selling their products in packages <br />2 for 1 offers<br />Bonuses or Freebies when a customer spends a certain amount<br />Discounts on the Upsell<br />
  17. 17. Discounting Doesn&apos;t Add up...<br />The table below shows the negative effects of discounting. It shows how many additional items you need to sell in order to keep the exact same profit!<br />If you don’t know your Profit Margin, most businesses operate between 25% -40%<br />
  18. 18. Small Business Can’t Operate on Commodity Pricing<br />Unlike most advertising/marketing companies we will aim to move our clients up the graph. Commodity pricing is unsustainable.<br />
  19. 19. Number of Repeat Purchases<br />Local Residents are much more likely to be repeat buyers based purely on demographics (i.e. higher rate of repeat business from a Northside resident than a Southside resident)<br />We will constantly market to them in a very personal manner on behalf of our clients so your business will stay in their mind<br />They will not only receive offers from you, they will be educated about you and your business<br />
  20. 20. One more thing...<br />All our membership cards are uniquely numbered.<br />If you copy down the number off the card when the buyer makes a purchase we can offer additional services such as;<br />Personalised Postal Mail outs<br />Personalised Email Marketing<br />You can send exclusive offers to known buyers– especially if you make note of what products they have already bought!<br />We can even help you start your own database!<br />
  21. 21. It’s all about relationship building<br />“They buy because of what you promise, they stick around because they like you.”<br />- Gary Halbert<br />
  22. 22. So, What&apos;s the next step?<br />No cost to get started.<br />Have a think about your special offer to our members<br />All we ask is for your co-operation as a launch – we have some tight deadlines and would like to have your offers, graphics etc taken care of before that date. <br />
  23. 23. Contact Info:-<br /><br />Luke Coyne<br />Director<br />0408 638 850<br />