Hi, this is Kaela Altman, Member Development Coordinator for the National Association of Realtors Commercial Real Estate division. On behalf of the NAR Commercial staff and volunteer leadership, we thank you for inviting us to present today!
Change management is like harnessing a hurricane – you know there is power to tap into; however the event feels untamable and unmanageable. Up close, the destruction is tangible. Step back and it’s possible to see the potential for development and change.
In the midst of all this change, the commercial real estate industry and professionals like you remain dedicated to investing in commerce, housing, healthcare, schools and the structural foundations needed to sustain vital businesses and communities.
You are all here today seeking answers to your questions about the future. Meetings like the Indiana Commercial Real Estate Conference are happening around the country. They are an important part of the exchange of information and discourse that will shape the commercial real estate industry now and in the future. The National Association of Realtors works with 185 commercial overlay boards, structures and groups across the nation representing 81,000 commercial members. There is a great deal of deal of power to harness with your membership in NAR.
Based on the surveys you respond to and the continuing conversations we have with you across the county, NAR Commercial knows where you want to be – well informed and in the driver’s seat with all the information you need to make a plan, make a choice and grow your business.
Discover the three elements of your membership in the National Association of REALTORS to assist you in harnessing change and growing your business.
The first element of your membership is Advocacy. NAR advocates for the commercial real estate business in Washington and in every state. This year NAR spearheaded the Commercial Economic Real Estate Outreach meeting in June 2009. Nineteen (19) commercial real estate industry firms and organizations were in attendance. At this meeting, a consensus was formed on legislative and regulatory issues impacting the commercial real estate industry. This coalition continues to meet and has agreed to engage in a grassroots effort to engage and educate congressional members about the commercial real estate industry. If you are interested in scheduling a roundtable meeting with your congressional representation to discuss commercial real estate issues – please contact NAR’s Commercial division for a how-to guide on our grassroots efforts. Fifty percent (50%) of the issues NAR advocates for on Capitol Hill directly impact commercial real estate. No other organization in DC has the knowledge and influence to effectively advocate for commercial real estate business. There are two things you can do today to tap into the power of your advocacy benefits: Sign up to receive alerts through the REALTOR Action Center and Donate to RPAC today! Help us meet our goal of doubling the number of commercial members donating to RPAC. You can do both at www.realtoractioncenter.com
The second element of your membership is business. NAR Commercial is dedicated to bringing you all the market research, intelligence, networking and professional tools you require to support your business. CommercialSource.com is a commercial real estate listings platform built by Realtors for Realtors. Listings can be uploaded to this national platform via your CIE, MLS or can be individually uploadedr It is free to post listings and enhanced service packages are available if desired It is the CommercialSource.com mission to create a listing and data platform for the commercial members of NAR You can help us build CommercialSource.com Our CALL TO ACTION for you: Register to use CommercialSource.com today. Please use it and tell us what you love and tell us what you would like to changed or added. Other vital tools for your business are produced by NAR Research in conjunction with NAR Commercial such as” The Commercial Real Estate Market Survey published quarterly which measure activity in all commercial real estate markets. Data is collected from you, the commercial member, for this report and presents current economic challenges as well as expectations preparing you for what is to come. The Commercial Real Estate Outlook, also published quarterly provides an overview of the five major sectors of the commercial real estate market: office, industrial, retail, multifamily and hospitality. The Commercial Real Estate Leading Indicator or CLI is published quarterly and is a proprietary index created by our Chief Economist, Lawrence Yun. It is designed to provide early signals of turning points between expansion and slowdowns in commercial real estate. The 2009 Commercial Member Profile is published annually and is almost 60 pages of all the business characteristics, activity and demographics of you, the NAR commercial member. All of these publications are available to the commercial member for free as part of your membership. All commercial research products are available on the NAR Research website. Go to Realtor.org/Research and look for “Reports by Topic” to find all of these tools and others.
The third element of your commercial membership is about access to knowledge. Besides being affiliated with some of the very best commercial real estate education programs in the world including CCIM Institute, IREM, Counselors of Real Estate, Society of Industrial and Office REALTORS and the REALTORS Land Institute, NAR Commercial is always seeking ways to deliver knowledge on the latest issues, business practices and professional development. Jim Helsel, NAR Treasurer and commercial practitioner, publishes a monthly podcast updating members on the latest advocacy efforts and market updates as well as how these are being addressed on the leadership level. Commercial Technology & Intelligence Briefings are published monthly and address a wide range of issues from lease negotiation to the latest developments and rollouts of smartphone technology. Free monthly webinars offered by NAR Commercial on professional development such as “How to Win Competition” and “Building Effective Client Relationships” both coming up in November and December. Discounted monthly webinars sponsored by Top Dogs with topics like Buyer Representation and Time Management both being offered in October. Realtors receive a $40 discount on the $89 registration fee. The RCA Report is delivered directly to your mailbox each quarter and is also available for download online. Features include economic studies by Chief Economist Lawrence Yun, case studies, affiliate news and the latest tools and trends for your business. Join us at Commercial Connect at the REALTORS Conference & Expo which will be held in San Diego this year, November 13 – 16. Three (3) days of commercial education programming, including CE, at the NAR Annual Conference and Expo. Governance meetings where advocacy initiatives are discussed and decided as well as emerging public policy issues. Networking opportunities like the Commercial Caffeinated breakfast and the Red Carpet Reception keep conversations going. For the first time, there will be a commercial pavilion on the Expo floor called Commercial Block representing commercial products, services, education and organizations.
Harness the power of NAR Commercial to help you see the potential for change. All of the resources mentioned in the presentation today are available on the websites listed here. For more information, please do not hesitate to contact NAR Commercial for a consultation on your benefits. Thank you from all of us at NAR Commercial.
“ Using Your REALTOR ® Membership to Harness Change ” Indiana Commercial Real Estate Conference November 6, 2009
Change allows for vision, strategy and opportunity
Commercial real estate builds communities that are constantly changing
What does the future hold for commercial real estate?
Commercial professionals want in-depth analysis of market drivers and how they will impact commercial business in order to harness changes in the marketplace.
Discover the three elements of your membership in the National Association of Realtors ® to assist you in harnessing change
ADVOCACY ADVOCACY Commercial Real Estate Coalition Realtor ® Action Center 50% of issues NAR advocates impact Commercial Real Estate
BUSINESS BUSINESS CommercialSource.com NAR Research
KNOWLEDGE KNOWLEDGE NAR Commercial Affiliates Podcasts, Webinars & Publications Commercial Connect in San Diego
To download a copy of this presentation visit Realtor.org/Commercial Connect with NAR Commercial on the following social media/networking sites: www.twitter.com/RCATweet www.facebook.com/realtors.commercial REALTOR ® Commercial Group on Linkedin