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Tiara (international marketing)
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Tiara (international marketing)

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  • 1. By: Florind Metalla
  • 2. What is Tiara?  All natural organic blend shampoo  The only 100% natural shampoo in the market  Helps heal damaged hair  Made out of 9 natural ingredients Rose Water Saw Palmeto Fenugreek Goosaberry Eclipta Alba Acacai Concinna Reetha Neem Aloe Vera
  • 3. Competitive Advantage  100% Natural  Helps heal damaged hair  Minimizes frizz  Strengthens hair  Keeps hair moisturized All Natural Ingredients No Natural Ingredients Heals Damaged HairDoesn’t Heal Damaged Hair ° Tiara ° L’Oreal Paris ° Herbal ° Pantene ° Dove
  • 4. Target Market  Women aged 15 – 25 years old  Middle and upper class  Need an all natural shampoo  Market Size = 11, 285, 704 women  Potential Market Volume = 67, 714, 228 units
  • 5.  Growth of 3.5% (2004-2009)  Forecasted sales of £1, 384.0 million  Compound Annual Growth Rate (CAGR) of 1.9% Opportunity 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Hair Care Sales 1,282.2 1,292.1 1,301.2 1,305.4 1,314.2 1,327.1 Forecasted Hair Care Sales 1,327.1 1,340.7 1,354.1 1,366.4 1,376.7 1,384.0 1,220.00 1,240.00 1,260.00 1,280.00 1,300.00 1,320.00 1,340.00 1,360.00 1,380.00 1,400.00 £million Hair Care Sales Vs. Forecasted Sales
  • 6. Trends  Desire for natural and organic products  Double the Trouble  25% of women wait for price promotions
  • 7. Challenges  Product receptivity  Brand Loyalty  Competitor Predatory Pricing  Technological breakthroughs
  • 8. Market Entry Strategy  Strategic Alliance – Joint Venture  Copernicus Company  London, Birmingham, Leeds, Glasgow, Sheffiel d, Bradford and Manchester Manufacturing: Tiara Copernicus Company Retailers End Consumers Canada UK Exporter/JV Waitrose Tesco Asda Sainsburys Morrisons Pharmacy2U Lloyd’s Pharmacy
  • 9. Market Entry Strategy (Cont’d)  Push Strategies:  Personal Selling  Direct Mail  Pull Strategies:  TV Ads  Coupons  Sampling Packages  In-Store Display  Flyers
  • 10. Market Entry Strategy (Cont’d)  Internet Marketing  Official website  Affiliate Marketing  Social Media Attack  Blogging Partnerships  Constant Online Coupons  Hair advice and beauty tips  Online Contests  Quick Respond Codes (In-Store Display)
  • 11. THANK YOU!