Understanding the Interior of a store

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EBS CUnderstanding the Interior of a store Freshness burger by Rishi

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Understanding the Interior of a store

  1. 1. Freshness Burger Popular burger chain in Japan.
  2. 2. Two observations <ul><li>The booth seats are always cozy. </li></ul><ul><li>A person commented that the place was more like a café than a fast food restaurant. </li></ul>
  3. 3. Attraction Type <ul><li>I think that the store is trying to attract people who want to try something different or people who do want to suffer queue hassle. </li></ul>
  4. 4. Do you think the retailer will be successful in attracting customers? <ul><ul><ul><li>Yes </li></ul></ul></ul>
  5. 5. Reason far answer in previous slide: <ul><li>Great quality products such as the Heinz Chilli Sauce is used. </li></ul>

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