Elements of business skills chapter 4 slides


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Elements of business skills chapter 4 slides

  1. 1. Travel & Tourism Industry Part 1
  2. 2. What is Tourism? <ul><li>The activities of persons travelling to and staying in places outside their usual environments for not more than 1 consecutive year forleisure, business and other purposes. </li></ul>
  3. 3. Types of tourists <ul><li>Business </li></ul>Leisure
  4. 4. Leisure <ul><li>Group travel </li></ul><ul><li>Normally conducted by a tour director who takes care of all services from beginning to end of tour. </li></ul><ul><li>Free independent traveller (FIT) </li></ul><ul><li>Peoples who travel in small groups, usually couples. </li></ul>
  5. 5. Business Travel Individual travel Group travel Presentations Consultations 1 to 1 meetings investigations Group meeting - Seminars, conferences Incentive trips Exhibitions – trade fairs, shows Corporate hospitality
  6. 6. Now class, have you ever gone to other places for any other purposes……??? Give me some examples……..
  7. 7. To watch SEA games/ Olympic game Stopover at a country during a long flight….am I correct, cher??? I know I know!!! To seek medical treatment!!
  8. 8. Some examples…
  9. 9. 24 th SEA games @ Thailand FIFA World Cup
  10. 10. Travel & Tourism Where do we get the sources of information? Note: before the conduct of this lesson, teacher should have gotten students to collect travel brochures.
  11. 11. Tourists and Travel information <ul><li>Tourist brochures </li></ul>
  12. 12. Tourist maps
  13. 13. <ul><li>Routes & Location </li></ul>
  14. 14. <ul><li>Standard guidebook </li></ul>Internet
  15. 15. Information found <ul><li>Obtain information about location of the city/ place </li></ul><ul><li>How to move from place to place </li></ul><ul><li>What are the attractions, transportation, restaurants, and lodging available </li></ul>
  16. 16. Group Activity : 30 minutes <ul><li>Imagine you work as a tour guide in a local agency </li></ul>1) Decide on 1 particular interest of a tourist. (e.g, shopping, ethnic cultures, sight- seeing, buy electronics products, etc) 2) Plan a 1 day trip based on this interest starting the day as early as 9am to 10pm. Itinerary will include transport, meals & etc assuming tourists are on a free and easy tour)
  17. 17. M.I.C.E Meetings Incentives Conventions Exhibitions
  18. 18. M.I.C.E Industry <ul><li>Provides an important source of revenue for the country. </li></ul>
  19. 19. Meetings <ul><li>Involve a group of people gathering for a common purpose . This includes training sessions for employees, business seminars and religious gatherings. </li></ul>
  20. 20. Incentives <ul><li>Travel as a reward for sales or work performed by employees or dealers of certain products. </li></ul>
  21. 21. Conventions <ul><li>Refers to the gathering of a group of delegates to exchange ideas, views and information of mutual interests. </li></ul>
  22. 22. Exhibitions <ul><li>An event designed to bring in together purveyors of products, equipment and services in an environment in which they can demonstrate their products and services to a group of participants at a convention or trade show . </li></ul>
  23. 23. M.I.C.E : Key players
  24. 24. Key players to ensure effective operation within the m.I.c.e industry <ul><li>Associations </li></ul>An organized body that exhibits some variety of volunteer leadership structure which may employ staff and that serves a group of people who have some interest that they share in common.
  25. 25. Convention centres <ul><li>A public/ private assembly facility that is designed to host meetings and exhibits under one roof. It also provides banquet, F&B and concession service. </li></ul>
  26. 26. Tour operators <ul><li>They are companies that contracts with hotels, transportation companies, and other suppliers to offer a tour package . </li></ul><ul><li>They help organise and arrange tours/ land services for both the participants as well as their spouses. </li></ul>
  27. 27. Hotels <ul><li>Provides accommodation to participants </li></ul><ul><li>Cater meeting and convention facilities on a smaller scale. </li></ul>
  28. 28. Convention & visitor bureaus <ul><li>Not-for-profit organisations designed to solicit visitors and conventions to a community. </li></ul><ul><li>Help to coordinate all activities surrounding meetings and conventions to include marketing the destination, providing information about host facilities. </li></ul>
  29. 29. Travel itinerary planning
  30. 30. What is itinerary? <ul><li>Logical, interesting, and step-by-step organisation of the elements of a tour on a daily basis. There are 3 main factors to be considered. </li></ul><ul><li>Timing </li></ul><ul><li>Routing </li></ul><ul><li>Suppliers </li></ul>
  31. 31. Guidelines for planning itinerary <ul><li>Determine the time of the year/ day of the week </li></ul><ul><li>How many days of tours </li></ul><ul><li>General city tour as 1 of the 1 st activities </li></ul><ul><li>“ Dramatic ” last days in terms of destinations, attractions & events </li></ul>
  32. 32. Cont’d…… <ul><li>Know what your target clients want </li></ul><ul><li>Appropriate format </li></ul><ul><li>Interesting and efficient routings </li></ul><ul><li>No overburdening </li></ul><ul><li>Plenty of rest stops </li></ul>
  33. 33. Cont’d…………………….. <ul><li>Handle meal planning with care . (cater to special meals need) </li></ul><ul><li>Reliable and well-financed service providers </li></ul>
  34. 34. Sample Tour itinerary <ul><li>4 days Singapore Sight-seeing tour </li></ul><ul><li>Day 01: Manila/ Singapore (meals on board) </li></ul><ul><li>Depart by afternoon flight to Singapore </li></ul><ul><li>Day 02: Singapore </li></ul><ul><li>Breakfast at hotel </li></ul><ul><li>After breakfast, embark on guided tour to Merlion Park, Jurong Birdpark, Singapore zoo, and end at Singapore River </li></ul><ul><li>Dinner at clarke Quay </li></ul>
  35. 35. <ul><li>Day 03 </li></ul><ul><li>Breakfast at hotel </li></ul><ul><li>Visit to Sentosa, experiencing the island resort of Singapore. Visits to Underwater world, sky tower, and Dolphin Lagoon. </li></ul><ul><li>Lunch at Palawan beach </li></ul><ul><li>Head for Newton Circus for seafood dinner </li></ul>
  36. 36. <ul><li>Day 04 </li></ul><ul><li>Checkout from hotel </li></ul><ul><li>Breakfast at a local wet market </li></ul><ul><li>Take a scenic tour to Botanical Garden after breakfast. Visits include Orchid and Ginger Gardens </li></ul><ul><li>Lunch </li></ul><ul><li>Leaving for the airport </li></ul>
  37. 37. Your turn to plan an itinerary (30 mins) <ul><li>Pair up with a classmate </li></ul><ul><li>Imagine you work as a tour planner in a local tour agency. </li></ul><ul><li>You are to plan for a group of 20 tourists from Japan who are here in Singapore on a 3-day shopping trip. </li></ul><ul><li>Present your itinerary on a piece of mahjong paper clearly provided by your teacher </li></ul>
  38. 38. Types of Attractions
  39. 39. Classified into the followings….. <ul><li>Commercial </li></ul><ul><li>Heritage </li></ul><ul><li>Live entertainment </li></ul>
  40. 40. Commercial <ul><li>Amusement park/ Theme park </li></ul><ul><li>Shopping </li></ul>
  41. 41. Heritage includes….. <ul><li>Museums and historical sites </li></ul><ul><li>Zoos and aquariums </li></ul><ul><li>Parks and reserves </li></ul><ul><li>Fairs and festivals </li></ul>
  42. 42. Live entertainment <ul><li>Special need for traveller and others seeking additional leisure-time activities. </li></ul><ul><li>Can be classified under </li></ul><ul><li>1) sporting activities </li></ul><ul><li>2) performing arts </li></ul>Swan lake, Phantom of the opera blah….. Qn: Where is Olympic 2008 going to be held?