Ultimate sun slides

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Ultimate sun slides

  1. 1. Ultimate Sun<br />A conceptual design by <br />Reed Matheny and Jimmy Chen<br />Design Challenge:<br />To create a cycle behavior of sunscreen application in at least five people. <br />Time limit: 4 hours<br />Stanford University, Spring 2010<br />CS377v - Creating Health Habits<br />habits.stanford.edu<br />
  2. 2. Ultimate Sun<br />Persuasive Purpose<br /><ul><li>To influence one of the most sun-susceptible groups, Ultimate Frisbee players, to apply sunscreen regularly before all Frisbee events.</li></ul>Industrial Design:<br />Stanford University, Spring 2010<br />CS377v - Creating Health Habits<br />habits.stanford.edu<br />
  3. 3. User Description<br /><ul><li>Members of the Stanford Club Ultimate Frisbee Team who already understand the benefits of sunscreen but may forget to apply it before practice
  4. 4. Male students aged 18-25
  5. 5. Spend ~3 hours per practice outdoors, 2-3 times per week
  6. 6. Usually receive Ultimate-related information daily through email and/or text message</li></ul>Stanford University, Spring 2010<br />CS377v - Creating Health Habits<br />habits.stanford.edu<br />
  7. 7. Ultimate Sun Storyboard<br />Matt clicks the link and is directed to a Google Form. The form describes the service, briefly outlines the benefits of sunscreen, and allows for easy signup.<br />Matt fills in his cell phone number and cellular provider, then clicks Submit. <br />Matt receives an email about tomorrow’s ultimate frisbee practice. At the bottom of the email is a link to sign up for texts reminding him to go to practice and apply sunscreen.<br />Ten minutes before practice, Matt receives a text: “Practice on Roble Field at 3:15pm. Don’t forget sunscreen!”<br />Due to the immediacy of the reminder, Matt remembers to apply sunscreen. <br />Matt lives a long, healthy, melanoma-free life.<br />Stanford University, Spring 2010<br />CS377v - Creating Health Habits<br />habits.stanford.edu<br />
  8. 8. Prototype of Ultimate Sun<br />http://bit.ly/UltimateSunSignup<br />Stanford University, Spring 2010<br />CS377v - Creating Health Habits<br />habits.stanford.edu<br />
  9. 9. Features/Functionality<br /><ul><li>All members of the team list will see the email offering the Ultimate Sun service
  10. 10. Users enter their cell phone number and carrier information just once to receive reminders for all Frisbee events that are organized via email
  11. 11. Event reminders with sunscreen plug reach the user at the critical point – just before he is about to go outside and play
  12. 12. Service automatically parses event time and location from email and renders them in the SMS reminder</li></ul>Stanford University, Spring 2010<br />CS377v - Creating Health Habits<br />habits.stanford.edu<br />
  13. 13. Theoretical Justifications<br /><ul><li>Ultimate Sun takes advantage of both the high level of email communication among the Frisbee team and the immediacy of a text reminder just before playing
  14. 14. Frisbee events organized by email (practice, pickup, throwing) occur nearly everyday, making it the ideal technology to tap for this vulnerable group of athletes
  15. 15. It provides a friendly, lightweight reminder to a group of people who are aware of the considerable benefits of sunscreen but frequently forget to bring their own sunscreen</li></ul>Stanford University, Spring 2010<br />CS377v - Creating Health Habits<br />habits.stanford.edu<br />
  16. 16. Planned User Testing<br /><ul><li>After a trial period, text message those who signed up for the SMS reminders, asking them whether they actually applied sunscreen after the reminder – record results
  17. 17. Follow up by calling several users who did not apply sunscreen and ask them why
  18. 18. Send email to the entire list, asking those who did not sign up why they chose not to sign up
  19. 19. Do A/B testing on different text messages formats, including those with more health-related information</li></ul>Stanford University, Spring 2010<br />CS377v - Creating Health Habits<br />habits.stanford.edu<br />
  20. 20. Shortcomings of Design<br /><ul><li>Not all players will feel the need to use text reminders for team events, neglecting the health aspects of the service
  21. 21. The reminder is not interactive: it’s only a short message before the event
  22. 22. There is a short time window to forget the sunscreen reminder. Often there is no perfect moment when the user is carrying a cell phone and applying sunscreen on the field.
  23. 23. This service is only a reminder – it assumes that the user has his own sunscreen and is willing to apply it</li></ul>Stanford University, Spring 2010<br />CS377v - Creating Health Habits<br />habits.stanford.edu<br />
  24. 24. Expansion - What else is possible?<br /><ul><li>Other form factors or ID possibilities
  25. 25. Apply to other sports and outdoor activities that coordinate events via email
  26. 26. Supplement SMS with emails or Tweets
  27. 27. Other features and interactions
  28. 28. Include additional information about sunscreen as part of the SMS reminder (verify that this is effective through user testing)
  29. 29. Interactive self-report service: user submits a simple SMS reply to the reminder if he applies sunscreen and builds a reviewable data set of usage over time
  30. 30. Interactive self-report service: allow teammates to compare sunscreen usage frequency</li></ul>Stanford University, Spring 2010<br />CS377v - Creating Health Habits<br />habits.stanford.edu<br />
  31. 31. Next Steps in Design Process<br /><ul><li>Create automated software system that parses emails and sends reminder texts
  32. 32. Conduct user testing to determine effectiveness of the service, iterating as needed
  33. 33. Include more features as outlined previously
  34. 34. Explore phone interfaces for channels other than SMS to distribute messages</li></ul>Stanford University, Spring 2010<br />CS377v - Creating Health Habits<br />habits.stanford.edu<br />
  35. 35. Evaluation of Design Project<br />How well does the idea reflect concepts from class?<br />0 1 2 3 4 5 6 7<br />How well does the design match the design brief?<br />0 1 2 3 4 5 6 7<br />How viable/convincing is the proposed solution?<br />0 1 2 3 4 5 6 7<br />Stanford University, Spring 2010<br />CS377v - Creating Health Habits<br />habits.stanford.edu<br />
  36. 36. Evaluation continued…<br />How insightful is the proposed solution?<br />0 1 2 3 4 5 6 7<br />How well could this solution scale to reach many?<br />0 1 2 3 4 5 6 7<br />How well does this document communicate?<br />0 1 2 3 4 5 6 7<br />Bonus Points<br />Stanford University, Spring 2010<br />CS377v - Creating Health Habits<br />habits.stanford.edu<br />

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