A lot of developers talk about the need to monetize their app but what does that really mean? This presentation covers 5 things you could think about when you plan to set up your own monetization strategy. While there is no magic wand that can automate this, you'll walk away with the knowledge of where to begin. We'll go step by step over different models of monetization, in-app purchasing, ways to take advantage of ads, what eCPM is and how to market your app. If you have struggled to make money from your apps or games in the past you won't want to miss this presentation.