Chelsea Lee
Company Background
 1957

 3,800+ properties, 74+ countries
Campaign
 Marriott is #1

 Business and leisure travelers
 Couples and families
Target Audience
 Business travelers

 Leisure travelers
Key Performance Indicators
 Increase in stays

 Social media buzz
Big Idea
 New guests

 Maintain current
 Increased loyalty
Digital Marketing Tools
Mobile Strategy
Budget
 $1,000/day

 Google AdWords - $100/day
 Keyword impressions

 Promotional posts
Summary
 Maintain reputation

 Marriott is the best!
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Marriott Digital Marketing Strategy - Chelsea Lee

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1. Marriott
2. Company Background
1957
3,800+ properties, 74+ countries
3. Campaign
Marriott is #1
Business and leisure travelers
Couples and families
4. Target Audience
Business travelers
Leisure travelers
5. Key Performance Indicators
Increase in stays
Social media buzz
6. Big Idea
New guests
Maintain current
Increased loyalty
7. Digital Marketing Tools
8. Mobile Strategy
9. Budget
$1,000/day
Google AdWords - $100/day
Keyword impressions
Promotional posts
10. Summary
Maintain reputation
Marriott is the best!

Published in: Travel, Business, News & Politics
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Transcript of "Marriott Digital Marketing Strategy - Chelsea Lee"

  1. 1. Chelsea Lee
  2. 2. Company Background  1957  3,800+ properties, 74+ countries
  3. 3. Campaign  Marriott is #1  Business and leisure travelers  Couples and families
  4. 4. Target Audience  Business travelers  Leisure travelers
  5. 5. Key Performance Indicators  Increase in stays  Social media buzz
  6. 6. Big Idea  New guests  Maintain current  Increased loyalty
  7. 7. Digital Marketing Tools
  8. 8. Mobile Strategy
  9. 9. Budget  $1,000/day  Google AdWords - $100/day  Keyword impressions  Promotional posts
  10. 10. Summary  Maintain reputation  Marriott is the best!
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