How to Turn a Videoblog into a 6 Figure Business

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Greg: The Frozen Food Master, the host and producer of Freezerburns shares his secrets on how he turned a super-focused niche topic into a 6-figure business.

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  • How to Turn a Videoblog into a 6 Figure Business

    1. 1. HOW TO TURN AVIDEOBLOG INTO A6 FIGURE BUSINESSBY @GREGORYNG
    2. 2. 1OCTOBER 4, 2008“I don’t want to hear about this 9 to 5 bullsh*t.Work 9 to 5, spend a couple hours with your family.7 to 2 in the morning is plenty of time to do damage.”
    3. 3. 2• 500+ Episodes• 200K views per episode• Distributed to over30 networks• In 2011 I earned over$100k from my show
    4. 4. 3KEYS TO MY SUCCESSNICHE CONCEPTLARGE AMOUNTS OF CONTENTFOCUSPATIENCE
    5. 5. 46 STEPS1. ESTABLISH A NICHE2. OWN THAT NICHE3. KNOW YOUR AUDIENCE4. GROW YOUR AUDIENCE5. GIVE SOMETHING FOR SPONSORS TO BELIEVE IN6. MONETIZE
    6. 6. STEP 1ESTABLISH A NICHE
    7. 7. 6“NEESH”VS“NITCH”?
    8. 8. 7CHOOSING A NICHE• Focused content meansyou can own it but is it a bigenough audience?• Dedicated audience isgood but what is the goal ofthe show?• There are SEO advantagesbut is anyone looking?
    9. 9. 825,074 blogs related to “Food”815 blogs related to “Food Review”3 blogs related to “Frozen Food Review”1 blog related to “Video Frozen Food Review”
    10. 10. 10THE BUSINESS BEHIND FROZEN FOODS
    11. 11. 11FROZEN FOODS BRANDS
    12. 12. STEP 2OWN THAT NICHE
    13. 13. 13OCTOBER 4, 2008EPISODE 1: TGI Friday’s Sweet and Smoky Chicken
    14. 14. 14Head cut offReflectionsHot spots64 Views in the first week. (All friends and family)
    15. 15. 15
    16. 16. 1OPTIMIZE AS YOU GO!
    17. 17. 175 EPISODES PER WEEK FOR THE FIRST YEAR• Land Grab!• Scare Off Competition• Build Camera Presence• Optimize Production Process• Build Audience
    18. 18. 18SINGLE FOCUS.260 EPISODES IN YEAR 1PRESSPEOPLE LIKE MESUBSCRIBERSMONEY
    19. 19. 20HOW DO YOU OWN YOUR NICHE?FIRST, OWN YOUR SHOW.• Domain Name• Social Screen names• Logo• Theme Song• Tagline• Catchphrases• Title
    20. 20. 21“The Internet’s Only Frozen Food Review Show”“Eating My Way Through the Freezer AisleOne Box At A Time”“Down deep in my belly”(First Appeared in Episode 13)“The Frozen Food Master”(First Appeared in Episode 17)
    21. 21. 22ALWAYS BE BRANDING
    22. 22. 23OCTOBER 11, 2009236 Episodes = $384.72
    23. 23. 23OCTOBER 11, 2009236 Episodes = $384.72 = $0.23/hour
    24. 24. STEP 3KNOW YOUR AUDIENCE
    25. 25. 25THE FREEZERBURNS AUDIENCESTONER COLLEGEKIDS44%GROCERY SHOPPINGMOMS41%
    26. 26. 26KNOW YOUR AUDIENCE
    27. 27. 27BLIP.TV
    28. 28. 28FACEBOOK QUESTIONS
    29. 29. 29NOVEMBER 21, 2009
    30. 30. 30NEW TAXONOMY
    31. 31. 30NEW TAXONOMYAVG. TIME ON SITEfrom 03:08 to 04:25
    32. 32. 31YOUTUBE ANALYTICS
    33. 33. 32JUNE 4, 2010EPISODE 336: Chicken Fettuccini Frodown
    34. 34. 33YOUTUBE ANALYTICS HOT SPOTS
    35. 35. 34YOUTUBE VIDEO INSIGHTS
    36. 36. 35MAY 24, 2011SEEVOLUTION
    37. 37. 36SEEVOLUTION
    38. 38. 37CHANGE IN POST NUMBER
    39. 39. 37CHANGE IN POST NUMBERPV/VISITfrom 2.50 to 6.32
    40. 40. 38GA, SiteCatalystIntegrationWYSIWYGEditorMultipleConversion Goals
    41. 41. 39VISUAL WEBSITE OPTIMIZER TESTCLICKS +3%(First time visitors)
    42. 42. 40VISUAL WEBSITE OPTIMIZER TESTSUBSCRIBERS+7.21% (Blended)
    43. 43. 41WHERE I AM NOW
    44. 44. STEP 4GROW YOUR AUDIENCE
    45. 45. 43DISTRIBUTE EVERYWHERE
    46. 46. 44GET SEEN WITH VIDEO SEO
    47. 47. 45KNOW WHAT YOUR AUDIENCE WANTSSPEED, PRICE, CONVENIENCE NUTRITION, TASTE, FAMILY-SIZEDWANTS TO BE ENTERTAINEDWANTS HELP WITHBUYING DECISIONSHOT POCKETS, TOTINO’S,EL MONTEREYHEALTHY CHOICE, LEANCUISINE, SMART ONES, STOUFFER’S
    48. 48. 46STAY FOCUSED ON WHAT THE MAJORITY WANTX X XX X X
    49. 49. 47SPREAD THE WEALTH ANDGIVE BEHIND THE SCENES ACCESS
    50. 50. 48ENGAGE IN COMMENTS, RESPOND TO EMAILS
    51. 51. 49TURN YOUR FANS RABID
    52. 52. 50MARCH 22, 2009FEBRUARY 18, 2012CARE WHAT YOUR FANS THINK…BUT TRUST YOUR GUT.
    53. 53. 51HATERS GONNA HATEACCORDING TO THETROLLS, I…• “chew like a pervert”• “am a lazy fat f***”• “need a job”• “have a big nose”
    54. 54. 52TROLLS MEAN YOU’RE POPULAR
    55. 55. http://www.flickr.com/photos/totally_lemonifiedSTEP 5GIVE SPONSORSSOMETHING TOBELIEVE IN
    56. 56. 54CAPTURE TESTIMONIALS
    57. 57. 55CREATE PRESS KITBRANDINGUVPTESTIMONIALS
    58. 58. 56ENCOURAGE ACTION FOR BRANDS
    59. 59. 57GIVE BRANDS OPPORTUNITIES FOR EXPOSURE
    60. 60. 58TELL BRANDS YOU EXIST
    61. 61. 59COMPANIES LIKE THIS
    62. 62. 60COMPANIES LIKE THIS
    63. 63. http://www.flickr.com/photos/totally_lemonifiedSTEP 6MONETIZE
    64. 64. 63VIDEO ADS
    65. 65. 64VIDEO ADS
    66. 66. 65MAKE MONEY WHILE YOU SLEEP
    67. 67. 66Head cut offReflectionsHot spots64 Views in the first week. (All friends and family)To Date: 117,000 views
    68. 68. 67YOU WON’T GET RICH OFF OF ADS
    69. 69. 68EPISODE SPONSORSHIPS
    70. 70. 69AUGUST 2011HEALTHY CHOICEFRESHEN YOUR FREEZER CONTEST
    71. 71. 70CONTACTING SPONSORSPOSITIONINGSTATEMENTTIME RELEVANCECREDIBILITYINDICATORDEMOGRAPHICRELEVANCERECENT SUCCESS
    72. 72. 71AUGUST 2011 LAUNCHED iPHONE APPapp.freezerburns.com
    73. 73. 72FUTURE OF THE FREEZERBURNS APP
    74. 74. 71JULY 2012 WHAT’S NEXTXI’M A GROCERY SHOPPING PARENT!I’M NOT RELEVANT TOCOLLEGE KIDS ANYMORE4 YEARS LATER COLLEGE FRESHMENHAVE GRADUATED
    75. 75. 71JULY 2012 WHAT’S NEXT
    76. 76. 736 STEPS ESTABLISH A NICHE OWN THAT NICHE KNOW YOUR AUDIENCE GROW YOUR AUDIENCE GIVE SOMETHING FOR SPONSORS TO BELIEVE IN MONETIZE
    77. 77. @GregoryNgFollow me onWatch me!www.FreezerBurns.com www.FreezerBurns.com/vlog

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