Social Networking September 09

673 views

Published on

Published in: Technology, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
673
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social Networking September 09

  1. 1. <ul><li>How REALTORS ® are using social networking to grow their businesses </li></ul>Net•working Chelsie Foty | MAAR Member Relations & Marketing
  2. 2. Be the expert <ul><li>build relationships. connect. share. </li></ul>
  3. 3. “ You already understand the importance of networking; now it's time to take it online.” www.entreprenuer.com
  4. 4. The big three
  5. 5. Twitter <ul><li>Micro-blogging </li></ul><ul><li>140 character “Tweets” </li></ul>
  6. 6. @mplsrealtors http://twitter.com/mplsREALTORS
  7. 7. <ul><li>Follow others (friends, family, clients, industry leaders, local businesses) </li></ul><ul><li>Keep Tweets informative & relevant </li></ul><ul><li>Utilize Retweets, Mentions, Hashtags and Links </li></ul>Growing Your Twitter Network
  8. 8. Tweet WHAT?! <ul><li>http://www.youtube.com/watch?v=P6c7eyFWYIo </li></ul>
  9. 9. Linked In <ul><li>Linked in is a business oriented network with resume-style profiles </li></ul><ul><li>March 2009: more than 20 million registered users, spanning 150 different industries </li></ul><ul><li>Make Connections : maintain a list of the contact details of people you know, respect and trust in the business world. </li></ul>
  10. 10. So I’m LinkedIN... now what? now what? <ul><li>Link your public profile to your other social networking sites </li></ul><ul><li>Request recommendations from happy clients </li></ul><ul><li>Start/manage/participate in a group </li></ul><ul><ul><ul><li>Answer questions </li></ul></ul></ul><ul><li>Answer questions in the Q & A section </li></ul><ul><ul><ul><li>Show your expertise without self-promotion </li></ul></ul></ul>
  11. 11. <ul><li>Think of Facebook as a giant cocktail party. </li></ul><ul><li>Speak as you would in any other networking scene. </li></ul><ul><li>Avoid: “I’m a top producing agent! I have a listing on Main Street and on 2nd Avenue.” </li></ul>
  12. 12. <ul><li>300 million active users (September 2009) </li></ul><ul><li>More than 120 million users log on to Facebook at least once each day </li></ul><ul><li>More than 2/3 of Facebook users are outside of college </li></ul><ul><li>The fastest growing demographic is 35 years old & older </li></ul>www.facebook.com FACEBOOK STATS
  13. 13. <ul><li>Average user has 120 friends on the site </li></ul><ul><li>#6 U.S. site in terms of traffic </li></ul><ul><li>#1 photo sharing site on the web </li></ul><ul><li>On average, each user spent 4 hours, 39 min on Facebook in June 2009 </li></ul><ul><li>More than 30 million users update their “status” at least once each day </li></ul>www.facebook.com FACEBOOK STATS
  14. 14. US Facebook Users by Age March 2009 www.insidefacebook.com
  15. 15. “ Solve, don’t sell” <ul><li>status updates: conversation & multimedia </li></ul><ul><li>building relationships vs. self promotion </li></ul>
  16. 16. Use MAAR’s Tools: Position Yourself as The Expert
  17. 18. Use existing media to grow your social media network
  18. 19. BE INTENTIONAL. Maintain face-to-face networking Choose photos wisely customize privacy settings
  19. 20. Twitter: @mplsrealtors facebook.com/mplsrealtors Linkedin Group: Minneapolis Area Association of realtors Linkedin Group: Minneapolis Area Association of realtors Linkedin Group: Minneapolis Area Association of realtors Linkedin Group: Minneapolis Area Association of realtors Linkedin Group: Minneapolis Area Association of realtors FOLLOW US FOLLOW US

×