Net-working

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  • Net-working

    1. 1. NET•WORKING How REALTORS® are using social networking to grow their businesses Chelsie Foty | MAAR Member Relations & Marketing
    2. 2. Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8
    3. 3. BE THE EXPERT build relationships. connect. share.
    4. 4. BE THE EXPERT build relationships. connect. share.
    5. 5. “You already understand the importance of networking; now it's time to take it online.” www.entreprenuer.com
    6. 6. THE BIG THREE
    7. 7. THE BIG THREE
    8. 8. TWITTER Micro-blogging 140 character “Tweets”
    9. 9. TWITTER Micro-blogging 140 character “Tweets”
    10. 10. @MPLSREALTORS http://twitter.com/mplsREALTORS
    11. 11. GROWING YOUR TWITTER NETWORK Follow others (friends, family, clients, industry leaders, local businesses) Keep Tweets informative & relevant Utilize Retweets, Mentions, Hashtags and Links
    12. 12. TWEET WHAT?! http://www.youtube.com/watch?v=P6c7eyFWYIo
    13. 13. LINKED IN Linked in is a business oriented network with resume-style profiles September 2009: more than 50 million registered users, spanning 150 different industries Make Connections: maintain a list of the contact details of people you know, respect and trust in the business world.
    14. 14. SO I’M LINKEDIN... NOW WHAT? Link your public profile to your other social networking sites Request recommendations from happy clients Start/manage/participate in a group Answer questions Answer questions in the Q & A section Show your expertise without self-promotion
    15. 15. Think of Facebook as a giant cocktail party. Speak as you would in any other networking scene. Avoid: “I’m a top producing agent! I have a listing on Main Street and on 2nd Avenue.”
    16. 16. FACEBOOK STATS • 300 million active users (September 2009) • More than 120 million users log on to Facebook at least once each day • More than 2/3 of Facebook users are outside of college • The fastest growing demographic is 35 years old & older www.facebook.com
    17. 17. FACEBOOK STATS • Average user has 120 friends on the site • #6 U.S. site in terms of traffic • #1 photo sharing site on the web • On average, each user spent 4 hours, 39 min on Facebook in June 2009 • More than 30 million users update their “status” at least once each day www.facebook.com
    18. 18. US FACEBOOK USERS BY AGE March 2009 www.insidefacebook.com
    19. 19. US FACEBOOK USERS BY AGE March 2009 www.insidefacebook.com
    20. 20. “SOLVE, DON’T SELL” status updates: conversation & multimedia building relationships vs. self promotion
    21. 21. USE MAAR’S TOOLS: POSITION YOURSELF AS THE EXPERT
    22. 22. USE MAAR’S TOOLS: POSITION YOURSELF AS THE EXPERT
    23. 23. Use existing media to grow your social media network
    24. 24. Use existing media to grow your social media network
    25. 25. BE INTENTIONAL. Choose photos wisely Maintain face-to-face networking customize privacy settings
    26. 26. FOLLOW US TWITTER: @MPLSREALTORS FACEBOOK.COM/MPLSREALTORS LINKEDIN GROUP: MINNEAPOLIS AREA ASSOCIATION OF REALTORS

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