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Net-working

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    • 1. NET•WORKING How REALTORS® are using social networking to grow their businesses Chelsie Foty | MAAR Member Relations & Marketing
    • 2. Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8
    • 3. BE THE EXPERT build relationships. connect. share.
    • 4. BE THE EXPERT build relationships. connect. share.
    • 5. “You already understand the importance of networking; now it's time to take it online.” www.entreprenuer.com
    • 6. THE BIG THREE
    • 7. THE BIG THREE
    • 8. TWITTER Micro-blogging 140 character “Tweets”
    • 9. TWITTER Micro-blogging 140 character “Tweets”
    • 10. @MPLSREALTORS http://twitter.com/mplsREALTORS
    • 11. GROWING YOUR TWITTER NETWORK Follow others (friends, family, clients, industry leaders, local businesses) Keep Tweets informative & relevant Utilize Retweets, Mentions, Hashtags and Links
    • 12. TWEET WHAT?! http://www.youtube.com/watch?v=P6c7eyFWYIo
    • 13. LINKED IN Linked in is a business oriented network with resume-style profiles September 2009: more than 50 million registered users, spanning 150 different industries Make Connections: maintain a list of the contact details of people you know, respect and trust in the business world.
    • 14. SO I’M LINKEDIN... NOW WHAT? Link your public profile to your other social networking sites Request recommendations from happy clients Start/manage/participate in a group Answer questions Answer questions in the Q & A section Show your expertise without self-promotion
    • 15. Think of Facebook as a giant cocktail party. Speak as you would in any other networking scene. Avoid: “I’m a top producing agent! I have a listing on Main Street and on 2nd Avenue.”
    • 16. FACEBOOK STATS • 300 million active users (September 2009) • More than 120 million users log on to Facebook at least once each day • More than 2/3 of Facebook users are outside of college • The fastest growing demographic is 35 years old & older www.facebook.com
    • 17. FACEBOOK STATS • Average user has 120 friends on the site • #6 U.S. site in terms of traffic • #1 photo sharing site on the web • On average, each user spent 4 hours, 39 min on Facebook in June 2009 • More than 30 million users update their “status” at least once each day www.facebook.com
    • 18. US FACEBOOK USERS BY AGE March 2009 www.insidefacebook.com
    • 19. US FACEBOOK USERS BY AGE March 2009 www.insidefacebook.com
    • 20. “SOLVE, DON’T SELL” status updates: conversation & multimedia building relationships vs. self promotion
    • 21. USE MAAR’S TOOLS: POSITION YOURSELF AS THE EXPERT
    • 22. USE MAAR’S TOOLS: POSITION YOURSELF AS THE EXPERT
    • 23. Use existing media to grow your social media network
    • 24. Use existing media to grow your social media network
    • 25. BE INTENTIONAL. Choose photos wisely Maintain face-to-face networking customize privacy settings
    • 26. FOLLOW US TWITTER: @MPLSREALTORS FACEBOOK.COM/MPLSREALTORS LINKEDIN GROUP: MINNEAPOLIS AREA ASSOCIATION OF REALTORS

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